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API Journal Authors: Liz McMillan, Flint Brenton, Rishi Bhargava, Pat Romanski, Elizabeth White

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Ordoro and Bigcommerce Team Up to Help Merchants with Dropshipping

MakeShipHappen.com offers customer education, promotional starter plan

AUSTIN, Texas, Dec. 5, 2012 /PRNewswire/ -- Ordoro, a leading ecommerce application that helps merchants streamline their backoffice operations, is excited to announce that it is teaming up with Bigcommerce, the leading ecommerce platform for small and medium sized businesses (SMBs), to launch MakeShipHappen.com, an online resource dedicated to helping online retailers get up and running with dropshipping.

(Logo: http://photos.prnewswire.com/prnh/20121205/DA24949LOGO)

Dropshipping, a process in which a retailer passes customer orders on to a supplier partner, who then ships the order directly to the customer, has been growing in popularity as a way for retailers to sell goods without the cost of maintaining a physical inventory, or to complement existing inventories and extend their product offerings. Running a successful dropshipping operation, however, requires different processes from traditional ecommerce.

"If you are a good marketer, then dropshipping may be a great ecommerce model for you," said Jagath Narayan, CEO and co-founder of Ordoro. "Dropshipping is all about specialization of tasks. You, the merchant, can focus on marketing - attracting traffic to your webstore, and capturing the sale - and your suppliers can focus on managing inventory and fulfilling orders.

By combining Bigcommerce's excellent ecommerce platform, storefront design, search engine optimization, built-in marketing tools and fully customizable product listings with Ordoro's dropshipping, shipping and advanced inventory management capabilities, the two have created a powerful end-to-end dropshipping solution for online merchants.

In addition, Ordoro and Bigcommerce are launching MakeShipHappen.com, a website aimed at helping customers get up and running with dropshipping and navigating considerations that dropshipping brings up, such as setting equitable shipping rates. Through MakeShipHappen, Bigcommerce customers can also access a special Ordoro starter plan for just $9 per month.

"Dropshipping can be a complex concept that's difficult to understand, especially for people who are new to ecommerce," said Steven Power, chief revenue officer of Bigcommerce. "We are very excited to offer our 30,000 SMB clients the opportunity to educate themselves and easily implement dropshipping into their businesses with Ordoro."

In addition to dropshipping, Ordoro provides merchants with a comprehensive web-based app that streamlines many backoffice pain points, including batch shipping, label creation and printing, and inventory management between multiple online storefronts.

Visit MakeShipHappen.com to learn more about dropshipping and how the one-two of Bigcommerce and Ordoro can help online retailers extend their product offerings by dropshipping through supplier partners.

About Ordoro

Ordoro is a leading ecommerce solutions provider that offers online retailers seamless management of the entire inventory process, from multi-channel inventory control and order management to shipping, supplier management and dropshipment routing. Online retailers who use Ordoro can typically get orders out the door in up to half the time. For more information, visit ordoro.com or contact us at 512.981.7309.


About Bigcommerce


Bigcommerce is the leading e-commerce platform for SMBs, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Pandora Jewelers, Willie Nelson's Shop and others are using Bigcommerce's built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for SMBs. For more information, visit http: http://www.bigcommerce.com.

SOURCE Ordoro

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