Welcome!

Cognitive Computing Authors: Zakia Bouachraoui, Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz

News Feed Item

eHarmony Reveals Australia's Digital Heart

SYDNEY, December 5, 2012 /PRNewswire/ --

Not only does technology make our day more efficient, but it plays an integral part in how we interact, establish and even end relationships, according to new research from eHarmony which this year celebrates five years in Australia.

The independent survey of more than 2,000 Australians found technology is key in the courting practices of people of all ages, with 60 per cent of baby boomers (55-64 year olds) saying they rely on Google for planning the perfect date and the same number of Gen Z (18-24 year olds) using SMS as the main form of contact following a first date.

Jason Chuck, Managing Director of eHarmony Australia, says the survey reveals what an important role technology plays in relationships.

"Five years ago my parents would have laughed if I had told them they could find a compatible partner via a computer or phone. The old-fashioned phone call is great, but love is now definitely online and mobile," says Chuck.

Since 2007, the number of marriages from eHarmony Australia has only accelerated, with the site having been responsible for almost one in every 50 marriages over the last five years - that's almost 11,000 eHarmony Australia weddings[1]. The site now boasts over 1.5 million registrations.

South Australian couple Claire and Miguel Martin-Reyes were one of the first couples to be matched on eHarmony Australia, tying the knot earlier this year.

"My sister encouraged me to go online after I toyed with the idea for some time, and meeting Miguel changed my life. I agree when he says we have a lot of balance in our relationship. We complement each other so well, from our values to the way we do things, that we just feel comfortable and relaxed," Claire says.

Other findings from the research include:

Textual chemistry
With smartphones now being used by 8.8 million Australians, these devices have played an increasingly central role in Australian relationship rituals. One in 10 Australians say they have used an SMS to say "I love you" for the first time.

Sadly, eHarmony's research found that the same number of people has been dumped via SMS, e-mail or social media. One in seven people aged 18-24 believe it's acceptable to end a relationship via SMS or social media - probably because the same number has actually done so.

Saucy selfies
eHarmony found nearly one in five Australians has sent or received a risqué photograph. This is highest in Western Australia with one in four residents saying they've done so. Across the country, almost one in 10 people aged 45 and over have sent a naughty snap.

Relationship updates
One in 10 Australians prefer to let the world know about a new relationship via Facebook, with Canberrans the most likely to use social media to publicise their new relationship status. However, an overwhelming majority of Australians still prefer to tell their friends and family about new love via a phone call.

Searching for love
Nearly one in 10 Australians has found love online. 35-44 year olds are the most successful as one in six have found love online. Breaking common online dating perceptions are 18-24-year-olds with one in four saying they know at least one person who has tried online dating.

Older not necessarily analogue
Chuck warns not to discount older generations as technophobes - one in 20 of those aged 65 or more have used e-mail to say "I love you" for the first time.

"Considering it's a generation you would most typically associate with the pen and paper era, it's fantastic to see them merging the old and the new in the 21st century dating ritual," says Chuck.

Chuck concluded: "After five years in Australia we know that what's important to people is compatibility, and finding that person that isn't perfect, but perfect for them. Helping thousands of people do this is something we're extremely proud of - it brings us a lot of joy every day."

--------------------------------------------------

1. 2012 AU survey conducted for eHarmony by Harris Interactive®

Note to editors:  Further information and stats attached at the end of this release, including gender and state-based breakdowns.

eHarmony's US-based Dr Gian Gonzaga relationship expert and author of Dating the Second Times Around: Finding Love that Lasts, will be in Australia from 28 November - 4 December and is available for interviews.

About eHarmony

California-based eHarmony, Inc. (http://www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service, available in the United States, Australia, Canada and the United Kingdom, presents users with compatible matches based on key dimensions of compatibility that are predictive of highly successful long-term relationships.

About this research

Survey conducted by Pure Profile between 2 October and 8 October 2012 with 2,006 Australians aged 18 and over via online survey.

SOURCE eHarmony.com.au

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...