Welcome!

API Journal Authors: Greg O'Connor, Pat Romanski, SearchStorage.com News, Jason Bloomberg, Liz McMillan

News Feed Item

TXU Energy Muestra Por Qué Ayuda a Sus Clientes a Usar Menos Electricidad

¿Por qué una compañía quiere ayudarle a usar menos de lo que vende? Esa es la cuestión que TXU Energy trata en una nueva película de dos minutos de duración. La película muestra cómo la compañía ayuda a sus clientes a controlar el consumo de electricidad y a ahorrar dinero a través de los dispositivos que ya están utilizando diariamente. También muestra las experiencias positivas que esto genera.

La película muestra algunas de las soluciones digitales para ahorro de energía de TXU Energy a través de los ojos de una clienta joven que las usa mediante su tableta mientras se encuentra en una cafetería. Comparte lo que está pensando esta joven a medida que encuentra maneras de usar menos electricidad en su hogar con el fin de ahorrar dinero.

Cuando comienza la historia, la mujer aprende que se parece que su uso de electricidad puede costar más que el máximo su presupuesto en electricidad – gracias a una alerta gratuita de TXU Energy. Reflexiona sobre por qué la compañía querría ayudarla a usar menos de lo que vende mientras el camarero llena su taza de café. Luego, la película demuestra el motivo al explicar cómo al darle las herramientas para controlar su consumo de electricidad y ahorrar dinero, se crea un vínculo entre ella y la compañía.

“Cuando las personas nos preguntan por qué ayudamos a nuestros clientes a ahorrar,” expresó Michael Grasso, Director de Comercialización de TXU Energy, “la respuesta es simple: se trata de proporcionar un valor a largo plazo, día a día. Sabemos que nuestros clientes se preocupan por el control de sus costos de electricidad; por eso, les damos el control a través de herramientas tecnológicas que se adaptan a sus estilos de vida y facilitan esta tarea. Es una de las maneras en las que estamos trabajando arduamente para ganar, y mantener, sus negocios para hoy y los próximos años”.

En la película, la cliente comienza y completa varias actividades de ahorro de energía mientras se encuentra en la cafetería, utilizando su tableta o su teléfono inteligente para acceder a:

  • Las alertas presupuestarias de TXU Energy, que son gratuitas para cualquier cliente de TXU Energy con un medidor inteligente. Después de optar por el servicio, usted recibe alertas por correo electrónico si su consumo doméstico podría llevarlo a superar el umbral presupuestario que estableció.
  • El tablero TXU Energy MyEnergy DashboardSM, que le muestra el consumo de electricidad de todo su hogar y el costo mensual, diario e incluso por hora, si tiene un medidor inteligente. El tablero también ofrece una proyección estimada de su consumo y la próxima factura, y una estimación de su consumo en comparación con hogares similares al suyo en su área de código postal.
  • El Brighten® iThermostat, una solución para ahorro de energía de TXU Energy, es un termostato programable que permite acceder, cambiar o ajustar la temperatura interna con facilidad mientras usted está en su vivienda o fuera de ella a través de una computadora, tableta o teléfono inteligente con conexión a Internet.
  • El consejero personal de energía Brighten® ofrece consejos personalizados y videos demostrativos que pueden ayudarlo a evitar el derroche de energía debido a fugas de aire, aislamiento insuficiente, configuraciones del calentador de agua, ineficiencia en la calefacción, ventilación, y acondicionamiento del aire, y mucho más.
  • La aplicación TXU Energy iPhone® le permite controlar y pagar sus facturas de electricidad, controlar la configuración de temperatura de su hogar a través del Brighten iThermostat, acceder a características clave del TXU Energy MyEnergy Dashboard, y mucho más. Los clientes que utilizan los teléfonos inteligentes Android™ también tienen acceso a las mismas características a través de la aplicación para Android de la compañía. Ambas aplicaciones pueden descargarse en forma gratuita. La aplicación para iPhone de la compañía está disponible a través de la App Store, y la aplicación para Android está disponible a través de Google Play y Amazon Appstore.

La cliente en la nueva película está en buena compañía cuando se trata de relacionarse con TXU Energy a través de las herramientas tecnológicas que usa en pantalla. Desde inicios de 2011, los clientes de TXU Energy han visitado las soluciones de ahorro de energía más de un millón de veces, ya que el tráfico móvil de la compañía ha aumentado más del doble y sigue en aumento.

La breve película está disponible en línea en txu.com/empowered.

iPhone es una marca comercial registrada de Apple Inc. Android es una marca comercial de Google Inc.

Acerca de TXU Energy

TXU Energy es un proveedor minorista de electricidad competitivo líder en el mercado, que brinda servicios a más habitantes de Texas que cualquier otro proveedor minorista. TXU Energy ofrece una variedad de soluciones y productos innovadores, lo que permite tanto a sus clientes particulares como corporativos elegir las opciones que mejor se adecuen a sus necesidades, incluyendo su excepcional servicio al cliente, planes de servicio de electricidad a precios competitivos, opciones innovadoras de eficiencia energética, programas de energía renovable, y otros productos y servicios de electricidad relacionados. Visite txu.com para obtener más información acerca de TXU Energy. REP #10004.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...