Welcome!

API Journal Authors: Liz McMillan, Christopher Keene, Rishi Bhargava, Pat Romanski, Elizabeth White

News Feed Item

TheDayGroup.net Announces New Strategies for Reaching B2B Businesses

TheDayGroup.net announces new strategies that it uses to reach prospective B2B leads. The strategies described are also recommended by TheDayGroup.net for other businesses that would like to reach more B2B leads

GREENWICH, Conn., Dec. 5, 2012 /PRNewswire-iReach/ -- The executive leadership team at TheDayGroup.net is pleased to announce the development of new strategies for reaching B2B (business to business) leads. With more than 20 years of experience, the technology and marketing forecasting/publisher has grown with the Internet.

(Photo: http://photos.prnewswire.com/prnh/20121205/CG24713)

A company spokesperson commented on the firm's growth: "TheDayGroup.net was founded in the early 1990s around the same time that many Americans began purchasing home computers and subscribing to dial up services. This was still five years before Google was founded (1998), to put things in perspective."

As the company continues to grow, executive leadership at TheDayGroup.net is always looking for new ways to reach a growing number of clients. The company spokesperson remarked, "Many of the strategies we're using today – blogging, social media, etc. – didn't even exist when we began as a company in the early 1990s. However, we're now using the Internet to reach the majority of our B2B leads, and turn them into clients."

"One of the main strategies we're currently employing is blogging," said a spokesperson for TheDayGroup.net. "We've seen the results that other B2B businesses and consulting firms are getting, and now we've decided that it's something we can't afford to miss out on."

According to Mike Volpe, a blogger for HubSpot (a marketing and SEO company) many B2B companies are using blogs to generate leads. Volpe and other B2B blogging experts believe that by publishing great content, developing unique offers, and writing strong calls-to-action, any B2B company should be able to generate leads.

Marketing experts at TheDayGroup.net have found many helpful resources to begin the process of starting an effective B2B blog. Articles from experts like Joel York of B2B Marketing Strategy and Galen DeYoung with Search Engine Land have helped marketers at TheDayGroup.net develop thought leadership and other essential B2B blog marketing strategies.

In addition to using blogging, the leadership at TheDayGroup.net is announcing the use of social media for reaching a wide B2B audience. A spokesperson for TheDayGroup.net commented on the company's use of social media: "It seems that fewer B2B businesses are using Facebook for social media purposes. In earlier years, it was a sound medium for reaching new leads. Now, however, with tightened restrictions and greater limitations, many B2B companies are turning away from Facebook as a medium."

Though Facebook may not be an integral part of The Day Group's strategy, the firm is looking into developing a presence on Twitter and LinkedIn. A compelling article from Maria Pergolino on the Marketo Blog has convinced executives at TheDayGroup.net to join LinkedIn. The article points to four specific reasons for why B2B companies should create LinkedIn company pages. According to Pergolino, companies can take advantage of recommendations, post videos, create special offers, and give a voice to their products.

While LinkedIn is receiving the majority of The Day Group's social media attention, executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their competitors.

In addition to developing a presence on social networking sites, TheDayGroup.net is creating informative how-to articles to better serve potential clients. "Never underestimate quality content and strong writing," remarked a spokesperson for TheDayGroup.net. "We believe that by creating compelling content, we can reach new leads faster – and more efficiently – than ever."

Articles like Tina Jin's at Atomic Reach convinced executives at TheDayGroup.net to start creating original and valuable content for prospective leads. "We're excited to announce these new developments, and we're extremely excited to report back on them later on in 2013," commented a spokesperson for TheDayGroup.net.

About: TheDayGroup.net is a marketing and technology consulting/forecasting/analyst firm in Greenwich, Connecticut with 20+ years of experience.

Category: social media, business, marketing, press,

The Day Group
(203) 552 – 1478
2 Greenwich Office Park, Suite 300
Greenwich, CT 06831

Media Contact: Ashley Myers OptimizeUp.com, 800-248-9012, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE TheDayGroup.net

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...