Welcome!

API Journal Authors: Elizabeth White, Liz McMillan, Rishi Bhargava, Pat Romanski, Kevin Benedict

News Feed Item

TheDayGroup.net Announces New Strategies for Reaching B2B Businesses

TheDayGroup.net announces new strategies that it uses to reach prospective B2B leads. The strategies described are also recommended by TheDayGroup.net for other businesses that would like to reach more B2B leads

GREENWICH, Conn., Dec. 5, 2012 /PRNewswire-iReach/ -- The executive leadership team at TheDayGroup.net is pleased to announce the development of new strategies for reaching B2B (business to business) leads. With more than 20 years of experience, the technology and marketing forecasting/publisher has grown with the Internet.

(Photo: http://photos.prnewswire.com/prnh/20121205/CG24713)

A company spokesperson commented on the firm's growth: "TheDayGroup.net was founded in the early 1990s around the same time that many Americans began purchasing home computers and subscribing to dial up services. This was still five years before Google was founded (1998), to put things in perspective."

As the company continues to grow, executive leadership at TheDayGroup.net is always looking for new ways to reach a growing number of clients. The company spokesperson remarked, "Many of the strategies we're using today – blogging, social media, etc. – didn't even exist when we began as a company in the early 1990s. However, we're now using the Internet to reach the majority of our B2B leads, and turn them into clients."

"One of the main strategies we're currently employing is blogging," said a spokesperson for TheDayGroup.net. "We've seen the results that other B2B businesses and consulting firms are getting, and now we've decided that it's something we can't afford to miss out on."

According to Mike Volpe, a blogger for HubSpot (a marketing and SEO company) many B2B companies are using blogs to generate leads. Volpe and other B2B blogging experts believe that by publishing great content, developing unique offers, and writing strong calls-to-action, any B2B company should be able to generate leads.

Marketing experts at TheDayGroup.net have found many helpful resources to begin the process of starting an effective B2B blog. Articles from experts like Joel York of B2B Marketing Strategy and Galen DeYoung with Search Engine Land have helped marketers at TheDayGroup.net develop thought leadership and other essential B2B blog marketing strategies.

In addition to using blogging, the leadership at TheDayGroup.net is announcing the use of social media for reaching a wide B2B audience. A spokesperson for TheDayGroup.net commented on the company's use of social media: "It seems that fewer B2B businesses are using Facebook for social media purposes. In earlier years, it was a sound medium for reaching new leads. Now, however, with tightened restrictions and greater limitations, many B2B companies are turning away from Facebook as a medium."

Though Facebook may not be an integral part of The Day Group's strategy, the firm is looking into developing a presence on Twitter and LinkedIn. A compelling article from Maria Pergolino on the Marketo Blog has convinced executives at TheDayGroup.net to join LinkedIn. The article points to four specific reasons for why B2B companies should create LinkedIn company pages. According to Pergolino, companies can take advantage of recommendations, post videos, create special offers, and give a voice to their products.

While LinkedIn is receiving the majority of The Day Group's social media attention, executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their competitors.

In addition to developing a presence on social networking sites, TheDayGroup.net is creating informative how-to articles to better serve potential clients. "Never underestimate quality content and strong writing," remarked a spokesperson for TheDayGroup.net. "We believe that by creating compelling content, we can reach new leads faster – and more efficiently – than ever."

Articles like Tina Jin's at Atomic Reach convinced executives at TheDayGroup.net to start creating original and valuable content for prospective leads. "We're excited to announce these new developments, and we're extremely excited to report back on them later on in 2013," commented a spokesperson for TheDayGroup.net.

About: TheDayGroup.net is a marketing and technology consulting/forecasting/analyst firm in Greenwich, Connecticut with 20+ years of experience.

Category: social media, business, marketing, press,

The Day Group
(203) 552 – 1478
2 Greenwich Office Park, Suite 300
Greenwich, CT 06831

Media Contact: Ashley Myers OptimizeUp.com, 800-248-9012, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE TheDayGroup.net

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...