Click here to close now.

Welcome!

API Journal Authors: Carmen Gonzalez, Liz McMillan, AppDynamics Blog, Vormetric Blog, Elizabeth White

News Feed Item

TheDayGroup.net Announces New Strategies for Reaching B2B Businesses

TheDayGroup.net announces new strategies that it uses to reach prospective B2B leads. The strategies described are also recommended by TheDayGroup.net for other businesses that would like to reach more B2B leads

GREENWICH, Conn., Dec. 5, 2012 /PRNewswire-iReach/ -- The executive leadership team at TheDayGroup.net is pleased to announce the development of new strategies for reaching B2B (business to business) leads. With more than 20 years of experience, the technology and marketing forecasting/publisher has grown with the Internet.

(Photo: http://photos.prnewswire.com/prnh/20121205/CG24713)

A company spokesperson commented on the firm's growth: "TheDayGroup.net was founded in the early 1990s around the same time that many Americans began purchasing home computers and subscribing to dial up services. This was still five years before Google was founded (1998), to put things in perspective."

As the company continues to grow, executive leadership at TheDayGroup.net is always looking for new ways to reach a growing number of clients. The company spokesperson remarked, "Many of the strategies we're using today – blogging, social media, etc. – didn't even exist when we began as a company in the early 1990s. However, we're now using the Internet to reach the majority of our B2B leads, and turn them into clients."

"One of the main strategies we're currently employing is blogging," said a spokesperson for TheDayGroup.net. "We've seen the results that other B2B businesses and consulting firms are getting, and now we've decided that it's something we can't afford to miss out on."

According to Mike Volpe, a blogger for HubSpot (a marketing and SEO company) many B2B companies are using blogs to generate leads. Volpe and other B2B blogging experts believe that by publishing great content, developing unique offers, and writing strong calls-to-action, any B2B company should be able to generate leads.

Marketing experts at TheDayGroup.net have found many helpful resources to begin the process of starting an effective B2B blog. Articles from experts like Joel York of B2B Marketing Strategy and Galen DeYoung with Search Engine Land have helped marketers at TheDayGroup.net develop thought leadership and other essential B2B blog marketing strategies.

In addition to using blogging, the leadership at TheDayGroup.net is announcing the use of social media for reaching a wide B2B audience. A spokesperson for TheDayGroup.net commented on the company's use of social media: "It seems that fewer B2B businesses are using Facebook for social media purposes. In earlier years, it was a sound medium for reaching new leads. Now, however, with tightened restrictions and greater limitations, many B2B companies are turning away from Facebook as a medium."

Though Facebook may not be an integral part of The Day Group's strategy, the firm is looking into developing a presence on Twitter and LinkedIn. A compelling article from Maria Pergolino on the Marketo Blog has convinced executives at TheDayGroup.net to join LinkedIn. The article points to four specific reasons for why B2B companies should create LinkedIn company pages. According to Pergolino, companies can take advantage of recommendations, post videos, create special offers, and give a voice to their products.

While LinkedIn is receiving the majority of The Day Group's social media attention, executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their competitors.

In addition to developing a presence on social networking sites, TheDayGroup.net is creating informative how-to articles to better serve potential clients. "Never underestimate quality content and strong writing," remarked a spokesperson for TheDayGroup.net. "We believe that by creating compelling content, we can reach new leads faster – and more efficiently – than ever."

Articles like Tina Jin's at Atomic Reach convinced executives at TheDayGroup.net to start creating original and valuable content for prospective leads. "We're excited to announce these new developments, and we're extremely excited to report back on them later on in 2013," commented a spokesperson for TheDayGroup.net.

About: TheDayGroup.net is a marketing and technology consulting/forecasting/analyst firm in Greenwich, Connecticut with 20+ years of experience.

Category: social media, business, marketing, press,

The Day Group
(203) 552 – 1478
2 Greenwich Office Park, Suite 300
Greenwich, CT 06831

Media Contact: Ashley Myers OptimizeUp.com, 800-248-9012, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE TheDayGroup.net

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
SYS-CON Events announced today that the "Second Containers & Microservices Conference" will take place November 3-5, 2015, at the Santa Clara Convention Center, Santa Clara, CA, and the “Third Containers & Microservices Conference” will take place June 7-9, 2016, at Javits Center in New York City. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.