Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Jason Bloomberg, Kevin Benedict

News Feed Item

TheDayGroup.net Announces New Strategies for Reaching B2B Businesses

TheDayGroup.net announces new strategies that it uses to reach prospective B2B leads. The strategies described are also recommended by TheDayGroup.net for other businesses that would like to reach more B2B leads

GREENWICH, Conn., Dec. 5, 2012 /PRNewswire-iReach/ -- The executive leadership team at TheDayGroup.net is pleased to announce the development of new strategies for reaching B2B (business to business) leads. With more than 20 years of experience, the technology and marketing forecasting/publisher has grown with the Internet.

(Photo: http://photos.prnewswire.com/prnh/20121205/CG24713)

A company spokesperson commented on the firm's growth: "TheDayGroup.net was founded in the early 1990s around the same time that many Americans began purchasing home computers and subscribing to dial up services. This was still five years before Google was founded (1998), to put things in perspective."

As the company continues to grow, executive leadership at TheDayGroup.net is always looking for new ways to reach a growing number of clients. The company spokesperson remarked, "Many of the strategies we're using today – blogging, social media, etc. – didn't even exist when we began as a company in the early 1990s. However, we're now using the Internet to reach the majority of our B2B leads, and turn them into clients."

"One of the main strategies we're currently employing is blogging," said a spokesperson for TheDayGroup.net. "We've seen the results that other B2B businesses and consulting firms are getting, and now we've decided that it's something we can't afford to miss out on."

According to Mike Volpe, a blogger for HubSpot (a marketing and SEO company) many B2B companies are using blogs to generate leads. Volpe and other B2B blogging experts believe that by publishing great content, developing unique offers, and writing strong calls-to-action, any B2B company should be able to generate leads.

Marketing experts at TheDayGroup.net have found many helpful resources to begin the process of starting an effective B2B blog. Articles from experts like Joel York of B2B Marketing Strategy and Galen DeYoung with Search Engine Land have helped marketers at TheDayGroup.net develop thought leadership and other essential B2B blog marketing strategies.

In addition to using blogging, the leadership at TheDayGroup.net is announcing the use of social media for reaching a wide B2B audience. A spokesperson for TheDayGroup.net commented on the company's use of social media: "It seems that fewer B2B businesses are using Facebook for social media purposes. In earlier years, it was a sound medium for reaching new leads. Now, however, with tightened restrictions and greater limitations, many B2B companies are turning away from Facebook as a medium."

Though Facebook may not be an integral part of The Day Group's strategy, the firm is looking into developing a presence on Twitter and LinkedIn. A compelling article from Maria Pergolino on the Marketo Blog has convinced executives at TheDayGroup.net to join LinkedIn. The article points to four specific reasons for why B2B companies should create LinkedIn company pages. According to Pergolino, companies can take advantage of recommendations, post videos, create special offers, and give a voice to their products.

While LinkedIn is receiving the majority of The Day Group's social media attention, executives have also been persuaded to develop a Twitter account. A recent blog post from Oli Gardner at UnBounce reveals that companies on Twitter get twice the number of leads per month as their competitors.

In addition to developing a presence on social networking sites, TheDayGroup.net is creating informative how-to articles to better serve potential clients. "Never underestimate quality content and strong writing," remarked a spokesperson for TheDayGroup.net. "We believe that by creating compelling content, we can reach new leads faster – and more efficiently – than ever."

Articles like Tina Jin's at Atomic Reach convinced executives at TheDayGroup.net to start creating original and valuable content for prospective leads. "We're excited to announce these new developments, and we're extremely excited to report back on them later on in 2013," commented a spokesperson for TheDayGroup.net.

About: TheDayGroup.net is a marketing and technology consulting/forecasting/analyst firm in Greenwich, Connecticut with 20+ years of experience.

Category: social media, business, marketing, press,

The Day Group
(203) 552 – 1478
2 Greenwich Office Park, Suite 300
Greenwich, CT 06831

Media Contact: Ashley Myers OptimizeUp.com, 800-248-9012, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE TheDayGroup.net

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...