|By Marketwired .||
|December 5, 2012 10:25 AM EST||
SAN JOSE, CA -- (Marketwire) -- 12/05/12 -- F-Secure has opened new offices in Chile and Colombia to meet growing demand for F-Secure products in Latin America. The new offices, located in Santiago and Bogota, will focus on building operator partnerships in their respective regions. The entire portfolio of F-Secure products will be made available to Latin American consumers.
"Latin American consumers are increasingly using multiple devices to access the Internet," said Christian Fredrikson, CEO of F-Secure. "While being connected anywhere, anytime is great, it also opens them up to the same threats that F-Secure is observing around the rest of the world. We want to make our best technologies available while making the most of this business opportunity."
A recent F-Secure survey* indicated that PC penetration in Brazil has reached 85 percent. Of households, 51 percent have smartphones and 22 percent tablets. Of Brazilian consumers, 77 percent consider the content on the device more important than the device, and 74 percent agree that it would be very useful to have all their content accessible on all their devices. 49 percent were already actively using some type of cloud solution for storing or backing up their content.
Focus on operator partners
The new offices reaffirm F-Secure's leading position as a provider of security software and content-related services through operator partners around the world. The F-Secure partner network today spans over 200 operator partners serving more than 250 million consumers worldwide. The network includes many leading operators in Latin America.
"F-Secure is already offering the best-of-breed in terms of protection and content solutions to leading operators in the region. By acquiring new partners we can further boost synergies and solidify our leadership position," said Ascold Szymanskyj, VP, Latin America at F-Secure.
F-Secure's survey found that consumers generally prefer to subscribe to security, storage, backup and synchronization services through their existing internet service provider. More people trust their broadband provider over global companies such as Dropbox and Google to store and safeguard their sensitive content.
The new offices will be supporting F-Secure's regional headquarters in Brazil. The Chilean office will cover the Southern Cone countries (Chile, Argentina, Uruguay, Paraguay and Bolivia). The Colombian office will cover the Andean region (Colombia, Peru, Ecuador, Venezuela and Panama). A new Mexico office will be established soon covering Mexico and Central America. Each office will have sales, technical and marketing personnel.
More information about F-Secure's security software and content related services: http://www.f-secure.com/en/web/operators_us/
*The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20-60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May-1 June 2012.
F-Secure - Protecting the irreplaceable
While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.
f-secure.com | twitter.com/fsecure | facebook.com/f-secure
LEWIS PR for F-Secure
+ 1 (415) 432-2400
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