Welcome!

Cognitive Computing Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Shelly Palmer

News Feed Item

Dubai Lynx Launch Branded Content & Entertainment Category to be Chaired by Mike Weise of TWT

Dubai, Dec 4, 2012 - (ACN Newswire) - The Dubai Lynx International Festival of Creativity, the leading awards and Festival for creative excellence in communications for the Middle East and Africa region, will launch a new entry section for Branded Content and Entertainment honouring the best work that has delivered marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

The inaugural jury will be chaired by Mike Wiese, Director of Branded Entertainment for JWT, where he leads the creative and business development of original programming and entertainment solutions for clients across the JWT network, including digital video, scripted and unscripted film and television, music experience, licensing, talent partnerships and live events. JWT Clients include Macy's, Johnson & Johnson, Royal Caribbean, Nestle, Halls, Smirnoff, Schick, Rolex and more.

Additionally, Wiese provides consultation to JWT's worldwide offices, including Singapore, Atlanta, and Cairo. Some of the many projects that Mike has developed and produced at JWT include: 'The Bing Bar', Microsoft's live experience and partnership with the Sundance Film Festival; 'Deepest Dive' documentary film with Academy Award winner Fisher Stevens for Rolex, the BBC and National Geographic; 'FIVE', a television movie produced with Jennifer Aniston for Lifetime Television and Sony Television that raised breast cancer awareness; and Macy's 'Million Dollar Makeover', a reality TV format for Facebook and TLC.

Commenting on his appointment, Mike Wiese says, "I am honoured to help lead the inaugural Branded Content and Entertainment jury for Dubai Lynx. It is an exciting time to be a creator, especially in the Middle East and Africa region. I am excited to see the work and gain inspiration for new formats and stories to share with the rest of the world."

Prior to JWT, Mike's illustrious career highlights include being a member of the executive team that launched United Entertainment Group; Vice President of Branded Entertainment at First Look Studios where he collaborated with Samsung Mobile for the film series 'Across the Hall'; Vice President of Brand Partnerships for the production company Hypnotic, which won a Cannes Gold Lion for Reebok's 'Terry Tate: Office Linebacker' campaign; as well as working independently with brands such as Nike and American Legacy Foundation.

Terry Savage, Chairman of Lions Festivals, organisers of Dubai Lynx says, "Entertaining content is becoming increasingly key to brand marketing efforts and has developed considerably in the MENA region over the last few years. As such, the time is right to give it the recognition it deserves at Dubai Lynx. We are delighted to count on Mike's expertise to guide and set the benchmark of this new category in its launch year."

Entries open on 9 December for all categories including Branded Content & Entertainment. An early bird discount will be applicable for entries submitted by 31 January 2013. Entries close on 7 February. Delegates can register now and enjoy an early bird discount until the 14 February 2013. For more information, please visit www.dubailynx.com.

About Dubai Lynx International Festival of Creativity

The Dubai Lynx International Festival of Creativity is the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region's industry calendar. Since its launch in 2007, the number of entry categories at Dubai Lynx has more than doubled due to creativity stretching across a greater number of forms of communications. Held at the Madinat Jumeirah, Dubai, next year's event will take place 10-13 March 2013, and will once again include an unbeatable line-up of international jurors who will use their expertise to award the best in creativity. For more information, please visit http://www.dubailynx.com/.

Source: Dubai Lynx International Festival of Creativity

Contact:
Amanda Benfell, PR & Press Manager
Dubai Lynx International Festival of Creativity
www.dubailynx.com
Tel: +44-20-7728 4040
Fax: +44-20-7728 4044
E-mail: [email protected]

Emma Lancaster, Festival Director
Dubai Lynx International Festival of Creativity
www.dubailynx.com
Tel: + 971 50 518 2368
Email: [email protected]

Find Dubai Lynx on LinkedIn, Facebook, Twitter, YouTube




Copyright 2012 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...