Click here to close now.


API Journal Authors: Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White, Carmen Gonzalez

News Feed Item


How Small Moves, Smartly Made, Can Set Big Things in Motion By John Hagel III, John Seely Brown, and Lang Davison

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Pull is in the air. Pull is the ability to draw out people and resources as needed to address opportunities and challenges. We pull movies and news items on demand. We pull the information we need at light speed on internet search engines. But these activities are merely the surface of something more profound that is reshaping the world around us. By positioning themselves to take advantage of these growing networks of activity internally and externally, companies gain access to flows of knowledge and information that allow them to 'scale learning' in their organization and across their ecosystem.


The implications – outlined in "THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion" (Basic Books; Trade Paperback Reprint; December 4, 2012) – are profound. Today, just one in five workers in the U.S. is truly passionate about his or her work, according to pioneering research conducted for the book. But the rising world of pull creates more opportunities for workers to shape their future and roles, even in a sluggish economy.

Business leaders, according to the authors, will find a framework to better understand how to expand their organizations with fewer resources once they embrace the power of pull. Passionate, engaged workers will be a large part of that expanded impact. These are the employees that turn pressure into opportunity and are more likely to seek out challenging roles that drive them to test their limits. These workers see new and daunting challenges as opportunities to get better at what they do. The book will explain how you can identify them in your company and use them to their fullest capacity.

Available now in paperback, THE POWER OF PULL goes beyond the surface events that are often distractions and examines the deep forces reshaping our world. Drawing on stories and examples from around the world, authors John Hagel III, John Seely Brown, and Lang Davison show us how pull can be more systematically used to shape serendipity. They show that what we thought we knew about pull is just the tip of the iceberg, obscuring the real power of pull. Pull can bring us together in new ways to drive more rapid performance improvement (in such diverse arenas as extreme surfing and large scale business networks emerging in China) and provide powerful platforms to more fully achieve our potential. The authors also provide us with pragmatic migration paths to aid us in getting from where we are today to where we need to be in a world of pull.

"A fundamental shift from a world of push to a world of pull has been playing out for decades, but new technologies have emerged making it more feasible to transform even a large, staid institution into an organization able to make the most of waves of exponential change," said John Hagel, co-chairman of the Deloitte Center for the Edge, Deloitte LLP. "This fundamental shift allows individuals and organizations to stay on the edge of their field regardless of how quickly change happens."

The book brings a tight, logical, structure to this transformed world. The authors identify and explain three waves of change, three levels of pull that are becoming central to success, and three elements of the journey we all need to make in order to understand and master pull. 

The three waves of change are:

  • Infrastructural Shift- began with the microprocessor revolution that began in the 70s and continues today with new technological changes
  • Knowledge Flows- barriers to communicating more richly were broken down by the technological changes, and they continue unabated
  • Institutional Innovations- this third wave is the world that will be created by the forces driving the evolution of the Big Shift

The three levels of pull the authors identify are:

  • Access- the ability to find and get to the people and resources we need when and where we need them
  • Attract- the ability to shape our serendipitous encounters so that we increase the probability and quality of those encounters. When used skillfully, online tools can allow us to attract people, talent, and knowledge from unexpected directions
  • Achieve- using the techniques described above to achieve our potential in less time and with more impact than has ever been possible

The three elements that shape the path that individuals and institutions must take to traverse from push to pull are:

  • Trajectory- the path toward a meaningful destination helps shape choices and action in the near term while defining a destination helps focus effort and initiative
  • Leverage-the opportunity to connect with others and expand impact through the mechanism of pull
  • Pace – the speed which helps us to move quickly at a time when everything around us is changing and accelerating

Recognizing and grasping these changes, the levels of pull and the elements of the journey are vital to understand what this new world will look and feel like.

For more information about THE POWER OF PULL, please visit

About the Authors
The authors bring together an unusual combination of backgrounds and experiences.  John Hagel, co-chairman of the Deloitte Center for the Edge, is a noted business strategist who has helped companies around the world improve performance and carve out sustainable edges.  John Seely Brown, independent co-chairman of the Deloitte Center for the Edge, is a prominent technologist from Silicon Valley who has been deeply involved in the technology innovation that has shaped the digital world. Lang Davison was formerly executive director of the Deloitte Center for the Edge, which he co-founded in 2007. He now practices energy medicine at Sun Circle Healing in Portland, Oregon. Over the years, these authors have written a number of best-selling books, including Net Gain, Net Worth and The Social Life of Information.

How Small Moves, Smartly Made, Can Set Big Things in Motion
By: John Hagel III, John Seely Brown, and Lang Davison
Basic Books Publication date: December 4, 2012
ISBN: 978-0-465-02876-4 - Ebook ISBN: 978-0-465-021130
$17.99 (US) - $21.00 (CAN) - 296 Pages
Originally Published in Hardcover April 2010

For additional information about THE POWER OF PULL and other Basic Books, like us on Facebook at, or follow us on Twitter at @BasicBooks

Praise for
How Small Moves, Smartly Made, Can Set Big Things in Motion
(Basic Books; Trade Paperback Reprint; December 4, 2012)

"The Power of Pull examines the 'how question'—how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can—and will—make it possible for us to seize opportunities and remain in step with change."
William Jefferson Clinton, 42nd President of the United States of America

"Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide."
Eric Schmidt, Chairman and CEO of Google

"The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows."
Newt Gingrich, former Speaker of the House of Representatives

"The Power of Pull provide[s] great insight into the quickly changing world of information. On the surface, [it is a] book about technology and business, but on a deeper level, reveal[s] much more about the future of communication, culture, and people."

"In a ferociously dynamic world, what happens if we can't plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It's a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise."
Harvard Business Review

"Provocative…the beauty of The Power of Pull is that the authors bring such seemingly disparate ideas into one simple, overarching imperative: Stop pushing; start pulling."
MIT Sloan Management Review

"A succinct metaphor for the shift in the information economy—from 'push' to 'pull'."
Publishers Weekly

"The Power of Pull is anchored on a framework that includes multiple dimensions in which interventions and initiatives happen and in their interplay comes out a very different mechanism of operation that encompasses business, process, and people."
Seattle Post Intelligencer

"In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities."
John Naisbitt, author of Megatrends

"Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives."
Richard Florida, author of The Rise of the Creative Class and The Great Reset

"We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors."
Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England

"As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement."
Marc Benioff, CEO of

"This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of 'pull'—the ability to draw out people and resources for each endeavor—can transform both individuals and institutions."
Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe

SOURCE Deloitte

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.