|By Marketwired .||
|December 4, 2012 08:00 AM EST||
MADISON, WI -- (Marketwire) -- 12/04/12 -- Shoutlet®, the leading independent cloud-based social marketing platform, today announced a major update to its platform, Shoutlet 6.0. The new version adds tools for social ads, social analytics, social contests, and social listening to become the only do-it-yourself, all-in-one social marketing platform for marketers, agencies, and brands. Shoutlet has also partnered with Kenshoo Social to provide marketers with greater visibility into how paid, owned, and earned media attribute to sales conversions and social web traffic.
Shoutlet 6.0's new features and strategic Kenshoo Social partnership allow marketers to design, execute, and manage the most powerful, intelligent, and comprehensive social marketing campaigns. The platform enhancements are aimed to help customers maximize social campaign influence, reach, and engagement by providing tools for social ad promotion, performance measurement, best-of-breed analytic integration, contest promotion, and conversation monitoring.
New features in Shoutlet 6.0 will include:
- Social Ads - By adding in new functionality to create, publish, and promote Facebook page posts within a single platform, Shoutlet is delivering an even easier way to design and launch seamless ad campaigns to its customers. The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement. For example, brands can manage media posts in a complex Facebook Marketplace and see conversion metrics to understand if the traffic is organic, social, SEO, or other traffic driver. The combination of updated features and the Kenshoo Social partnership gives social marketers an arsenal of improved functionality to achieve ads program results.
- Social Listening - Responding to the need of being able to actively track ongoing relevant conversations for brands, Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more. As listening is a key part of understand a brand's consumers and the overall marketplace, Shoutlet's enhanced tools provide brands a more accurate understanding of the areas of opportunity for their social marketing efforts.
- Social Contests - Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand's biggest advocates.
- Social Analytics - Shoutlet's Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet's agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.
"Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue," said Jason Weaver, CEO of Shoutlet. "With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet's DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing."
For more information on Shoutlet 6.0, please click here.
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 2, 2016 11:00 PM EDT Reads: 1,021
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 2, 2016 07:00 PM EDT Reads: 1,063
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 2, 2016 06:30 PM EDT Reads: 1,316
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 2, 2016 05:15 PM EDT Reads: 1,008
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 2, 2016 05:00 PM EDT Reads: 1,109
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 2, 2016 03:45 PM EDT Reads: 1,364
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 2, 2016 03:00 PM EDT Reads: 410
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 2, 2016 02:45 PM EDT Reads: 1,109
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 2, 2016 12:00 PM EDT Reads: 1,560
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 2, 2016 11:45 AM EDT Reads: 986
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,657
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 2, 2016 09:15 AM EDT Reads: 887
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 2, 2016 08:45 AM EDT Reads: 803
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
May. 2, 2016 06:30 AM EDT Reads: 2,552
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
May. 1, 2016 11:00 PM EDT Reads: 1,630
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 1, 2016 05:00 PM EDT Reads: 1,099
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
May. 1, 2016 01:30 PM EDT Reads: 1,618
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
May. 1, 2016 01:00 PM EDT Reads: 1,787
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
May. 1, 2016 12:15 PM EDT Reads: 2,369
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 1, 2016 11:00 AM EDT Reads: 1,133