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Students Prefer Lidl to Twitter

LONDON, December 4, 2012 /PRNewswire/ --

Students have voted Lidl as their preferred brand above Twitter in the Beans Group's first ever Youth 100 brands survey. Lidl took 61st place in the survey with brands such as Durex, Twitter and Asos following behind in 70th, 93rd, and 94th place respectively.

     (Logo: http://photos.prnewswire.com/prnh/20120920/562717 )
 

Amongst all the UK retailers, Lidl scored joint 9th place (alongside Schuh) out of  the top 28. Commenting on the results, Luke Mitchell, Head of Youth Strategy at The Beans Group says, "18-24s are an influential, highly social, open-minded and ambitious group. Many of the top performing brands identify their passions and find a role within them. Others win simply by focusing on good value and great service, two qualities that young people rate highly in a brand."

Over 1,000 students took part in surveys and focus groups this year to help determine the 18-24-year-old's favourite brands and decipher what really matters to young people today. Other results included YouTube taking the top spot amongst websites and apps, beating Google and Facebook with it being heralded 'the essence of the online revolution'. The Beans Group research shows that 95% of students spend more than five hours a week on the internet with 31% spending more than 20 hours.

Students are increasingly being seen as powerful influencers, 'highly social', 'open-minded', and 'aspirational', making the results of opinion surveys such as the Youth 100 all the more insightful into what makes young people tick.

Lidl Spokesperson Georgina Hall says, "The results of this survey are very encouraging for us. In the food retail space, we have a great deal to offer students whether it's job roles in our stores while they're at university, or on the graduate scheme once they've completed their studies, or simply by shopping with us. People know us for the great value we offer, which is what motivates students to start shopping with us. But it's the quality of the products that keeps them coming back to us and makes them life-long customers."

Notes to editors:

Lidl has been voted by the National Union of Students as one of its 'Preferred Brands' in its 90th anniversary publication released this year.

About Lidl UK

Lidl's history goes back to the 1930s, when Lidl & Schwarz Grocery Wholesale was founded in Germany. The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer.

Since establishing themselves in the UK in 1994, they have grown consistently and today have more than 600 stores. Lidl takes pride in providing top quality products at the lowest possible prices throughout the country. Besides food they also have twice weekly special offers ranging from Cycling gear to Angling accessories, Computers to BBQ specials. These offers change on a Monday and a Thursday and are subject to availability. For more information and a convenient store locator visit http://www.lidl.co.uk

For more information, please contact:

Georgina Hall on +44(0)20-8971-6897 or [email protected].

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