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API Journal Authors: Pat Romanski, Matthew McKenna, Elizabeth White, Kevin Benedict, Anders Wallgren

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Avira Licenses Anti-Malware SDK to Baidu; Bundles Baidu PC Faster

Security expert Avira announced today that China’s leading search engine, Baidu Inc. (Nasdaq: BIDU), has licensed Avira’s SAVAPI anti-malware SDK. In addition, Avira is bundling its own security software products with Baidu’s free PC Faster tune-up utility specifically for the Thailand market.

Avira encourages all Internet users in Thailand to download Avira Free Antivirus and benefit from the added PC Faster tune-up, free of charge. The products can be downloaded here: http://www.avira.com/en/baidu-pc-faster/

“Baidu is delighted to partner with a world-class security provider like Avira,” said Xiao Yang, director, global products, for Baidu. “Together, Baidu and Avira are able to deliver comprehensive security and optimization to Thailand’s fast-growing Internet using population, creating a better, safer, and smoother online experience for millions of users.”

Baidu launched its security and optimization product Baidu PC Faster in the Thai market in July of 2012. Since then, the product has been downloaded over two million times and currently has over one million active Thai users.

Avira’s SAVAPI anti-malware SDK makes integrating Avira security technology simple and cost-effective. Baidu will use Avira’s award-winning scanning engine for its security and optimization products globally.

“We are pleased to be partnering with Baidu at so many levels,“ said Travis Witteveen, COO of Avira. “Baidu’s free PC Faster utility is a perfect complement to Avira’s antivirus software and a great value for our free users. Plus, our anti-malware SDK lets Baidu easily integrate our scanning technology to strengthen their own security products.”

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find whatever they’re looking for online. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU".

About Avira

Avira wants its customers to ‘live free’ from spyware, phishing, viruses and other internet-based threats. The company was founded 25 years ago on Tjark Auerbach's promise to "make software that does good things for my friends and family." More than 100 million consumers and small businesses now depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services.

In addition to protecting the online world, Avira's CEO promotes well-being in the offline world through the Auerbach Foundation, which supports charitable and social projects. The philosophy of the foundation is to help people to help themselves.

For more information, please visit www.avira.com or join the community at www.facebook.com/avira.

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