NEW YORK, Dec. 3, 2012 /PRNewswire/ -- SpecOps Communications, a full-service strategic communications agency, announced today that veteran journalist and digital content expert John Gaffney will direct the agency's digital practice. The agency, created by Adam Handelsman in October 2012, is built on the special operations model; elite teams of communications experts should not be bound by the confines of a big-firm mentality; freethinking, creativity, self-motivation and cost-efficiency are assets, not detriments. The firm provides a wide range of strategic communications and content creation services based in the convergent media relations space: the crossroads of today's evolved and integrated traditional and digital platforms.

"Drawing from his vast experience as a seasoned journalist who made an early transition into the content sector, John Gaffney is a hands-on expert who understands how to bring out the full digital potential of companies and their executives," states Adam Handelsman, President & Founder of SpecOps Communications.  "In addition to his skills, I have known John personally for years, and have been a fan since his early days at Revolution and Yahoo."

John Gaffney enthuses, "When Adam shared his dream of SpecOps Communications and what he sought to create, I was sold. It is amazing to see how fast a dream has turned into a reality."

Gaffney adds, "As a journalist, I had a great perspective on how PR could be effective and how it could be self-serving. I never saw anything from Adam that wasn't useful and insightful. I'm proud to be learning from him and to be part of a company that puts its money where its mouth is on a strategic and integrated approach to communications. To say it is wonderful, but the fact that SpecOps actually executes is the defining difference."

In his former position as content and strategy director, John has actively crafted the messaging and positioning for more than 15 companies, along with securing a wide array of coverage. After spending his early career in the entertainment publishing industry and holding senior executive positions in the sports marketing and entertainment industry, Gaffney joined the Internet and customer strategy business in the late 90s when he became sports marketing director of Yahoo! He then, in the role of managing editor, launched Revolution magazine where he won the Folio Gold Award for editorial excellence. He has served in senior editorial positions at Digiday, 1to1 Media and Mediapost.

About SpecOps Communications
SpecOps Communications is a full-service media and digital communications firm dedicated to delivering precision accuracy and actionable results. The company is modeled on the concept that specialized teams of highly-trained professionals can achieve results in a superior, more efficient and cost-effective manner than the slow, conventional, departmentalized albatrosses burdened in red-tape and layers of oversight.

With experience is rooted on both the client-side and agency worlds, SpecOps client's from Fortune 100s to start-ups can expect a unique perspective built on the ability to listen, communicate and implement programs designed around specific goals and objectives. SpecOps strives to continuously put forth a media-centric philosophy with the core intention of reaching, impacting and influencing pre-identified audiences, all while harnessing an insider's understanding of today's evolved media landscape. For more information visit www.SpecOpsComm.com.

Contact:
Kayla Inserra
Account Coordinator
kayla@SpecOpsComm.com
212.518.7721
@SpecOpsComm

SOURCE SpecOps Communications