Click here to close now.



Welcome!

API Journal Authors: Dana Gardner, Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren

News Feed Item

O jogo começou para milhões de fumadores na UE, com o lançamento pela Comissão Europeia e o FC Barcelona da iniciativa "Quit Smoking With Barça" (deixar de fumar com o Barça)

BARCELONA, December 1, 2012 /PRNewswire/ --

- Campanha pioneira centrada nos benefícios de se tornar um ex-fumador

- Os fumadores recebem aconselhamento personalizado das estrelas do Barça

A partir de hoje, os fumadores de toda a Europa poderão deixar de fumar através de um programa de saúde pública único que acaba de ser lançado entre a CE e o Barcelona FC.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

A campanha, uma iniciativa conjunta da Comissão Europeia e do FC Barcelona, utiliza uma abordagem única de base científica para ajudar todos os que amam a vida, o Barça e o futebol a deixarem de fumar para sempre.

Sendo a última ação da bem sucedida campanha da Comissão Europeia "Os ex-fumadores são imparáveis", que decorreu em 27 países da UE durante os últimos dois anos, a iniciativa "Quit Smoking with Barça" (quitsmokingwithbarca.eu) é impulsionada pelo "FCB iCoach", um recurso online dedicado e gratuito e uma aplicação móvel que fornece orientação e apoio personalizados diretamente dos jogadores, treinadores e funcionários do Barça.

Tirando partido do êxito da campanha "Os ex-fumadores são imparáveis" (exsmokers.eu) e contando com o apoio de milhões de fãs do Barça, esta parceria sem precedentes entre uma instituição desportiva e a Comissão Europeia pode ajudar mais de 140 milhões de fumadores na Europa a deixar o hábito de fumar para sempre.

A iniciativa "Quit Smoking with Barça" é desenvolvida em torno do FCB iCoach - um programa de orientação de saúde pessoal. Quando um fumador se regista, tem de preencher um breve questionário que determina o tipo de orientação necessária para deixar de fumar. Consoante as respostas dadas, a pessoa recebe dicas personalizadas, informações e motivação diretamente dos jogadores, treinadores e funcionários do Barça. Os quatro capitães do clube: Carles Puyol, Andres Iniesta, Victor Valdes e Xavi estão entre os que irão prestar aconselhamento, juntamente com o Presidente Sandro Rosell, o treinador Tito Villanova, Guilermo Amor, e outros profissionais do clube.

Falando numa conferência de imprensa no Camp Nou antes do jogo da La liga do Barça contra o Athletic Bilbao, o Presidente do FC Barcelona, Rosell, fez um apelo à participação de todos os fãs do futebol na Europa: "No Barça temos os melhores fãs do mundo e queremos o melhor para eles. O nosso lema "Més que un club" significa que estamos comprometidos com uma filosofia que deve ser evidente em tudo o que fazemos. Agimos sempre com consciência social, e outra forma de o demonstrarmos é estarmos ao lado da Comissão Europeia no lançamento da iniciativa "Quit Smoking with Barça". Proibir o consumo de tabaco nas nossas instalações e no nosso estádio foi um marco importante e o próximo tem lugar hoje, com o lançamento do FCB iCoach. Quando se regista no FCB iCoach, todo o clube irá apoiá-lo em todas as etapas do caminho que tem de percorrer para deixar os cigarros para sempre, através dos conhecimentos especializados das pessoas do clube. Queremos que todos os fumadores ponderem deixar de fumar. Se se comprometer a tentar, nós comprometemo-nos a estar ao seu lado ao longo de todo o seu percurso rumo a uma vida sem tabaco. Nunca houve melhor altura para deixar de fumar do que agora."

Um dos principais catalisadores para que a Comissão Europeia e o Barça trabalhassem juntos foi o compromisso partilhado de ambos quanto à proteção da saúde das pessoas, diz a Diretora-Geral da Saúde e dos Consumidores da Comissão Europeia, Paola Testori Coggi: "Orgulho-me de poder estar aqui hoje a anunciar a próxima fase da missão da Comissão Europeia de criar uma Europa sem tabaco. Congratulo-me pelo facto de o sucesso da nossa campanha premiada "Os ex-fumadores são imparáveis" ter resultado na colaboração com uma instituição desportiva de tanto prestígio. Quase 300 000 europeus estão atualmente a tentar deixar de fumar com o iCoach. Esperamos que a experiência, as ferramentas e as lições acumuladas com a nossa vasta experiência em iniciativas antitabaco, a par do estatuto do Barça, possam inspirar ainda mais pessoas a viver uma vida sem tabaco."

Apoio dos fãs

Para assinalar o lançamento da campanha, foi selecionada uma equipa de onze fãs do Barça de vários países da UE para se tornarem as primeiras pessoas dos seus países a aderir ao FCB iCoach. Os onze fãs da iniciativa "Quit Smoking with Barça" serão esta noite convidados de honra do jogo Barça - Athletic Bilbao, no qual irão transportar para o campo a bandeira da campanha, com reprodução em simultâneo de um vídeo no estádio para encorajar os fumadores presentes no Nou Camp a aderirem à campanha.

Falando do orgulho que sente em ser o primeiro fã do Barça a aderir ao FCB iCoach, João Mamede, de Portugal, disse: "Tem sido tão estimulante e inspirador participar nesta campanha. Adoro o Barça, por isso, é uma grande honra estar aqui hoje como embaixador desta campanha e do meu país. Sei que deixar de fumar é uma das coisas mais difíceis de fazer, tentei muitas vezes com pouco sucesso. Espero que desta vez seja para sempre. Ter o apoio dos meus heróis pode fazer toda a diferença para conseguir alcançar o meu sonho de uma vida sem tabaco."

Para saber mais sobre a iniciativa "Quit Smoking with Barça" e o FCB iCoach aceda a http://www.quitsmokingwithbarca.eu

Para mais informações:
A campanha "Quit Smoking with Barça"
http://www.quitsmokingwithbarca.eu
A campanha "Os ex-fumadores são imparáveis"
http://www.exsmokers.eu
O sítio Web oficial do FC Barcelona
http://www.fcbarcelona.com

A iniciativa "Quit Smoking with Barça"  é um compromisso conjuntamente assumido pelo FC Barcelona e pela Comissão Europeia com vista à adoção de uma postura firme contra o consumo de tabaco e as quase 700 000 mortes causadas todos os anos pelo tabaco na Europa, e que podiam ser evitadas. Tirando partido do poder da campanha da Comissão Europeia "Os ex-fumadores são imparáveis", e da iniciativa "Sense Fum"  do Barcelona, a campanha irá encorajar e apoiar 28 milhões de fumadores em toda a * Europa, entre os 25 e os 34 anos de idade, a abandonarem o hábito de fumar e a tornarem-se ex-fumadores imparáveis para toda a vida (http://www.quitsmokingwithbarca.eu).

O iCoach (http://www.exsmokers.eu) é uma ferramenta de saúde digital gratuita e comprovada, que ajuda já quase 300 000 pessoas em toda a Europa no desafio de deixar de fumar para sempre. O iCoach está atualmente disponível como aplicação para iPhone e Android (http://www.exsmokers.eu/mobile


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...