Welcome!

Cognitive Computing Authors: Kevin Benedict, Jason Bloomberg, Don MacVittie, Elizabeth White, Liz McMillan

News Feed Item

O jogo começou para milhões de fumadores na UE, com o lançamento pela Comissão Europeia e o FC Barcelona da iniciativa "Quit Smoking With Barça" (deixar de fumar com o Barça)

BARCELONA, December 1, 2012 /PRNewswire/ --

- Campanha pioneira centrada nos benefícios de se tornar um ex-fumador

- Os fumadores recebem aconselhamento personalizado das estrelas do Barça

A partir de hoje, os fumadores de toda a Europa poderão deixar de fumar através de um programa de saúde pública único que acaba de ser lançado entre a CE e o Barcelona FC.

     (Photo: http://photos.prnewswire.com/prnh/20121201/580157 )

A campanha, uma iniciativa conjunta da Comissão Europeia e do FC Barcelona, utiliza uma abordagem única de base científica para ajudar todos os que amam a vida, o Barça e o futebol a deixarem de fumar para sempre.

Sendo a última ação da bem sucedida campanha da Comissão Europeia "Os ex-fumadores são imparáveis", que decorreu em 27 países da UE durante os últimos dois anos, a iniciativa "Quit Smoking with Barça" (quitsmokingwithbarca.eu) é impulsionada pelo "FCB iCoach", um recurso online dedicado e gratuito e uma aplicação móvel que fornece orientação e apoio personalizados diretamente dos jogadores, treinadores e funcionários do Barça.

Tirando partido do êxito da campanha "Os ex-fumadores são imparáveis" (exsmokers.eu) e contando com o apoio de milhões de fãs do Barça, esta parceria sem precedentes entre uma instituição desportiva e a Comissão Europeia pode ajudar mais de 140 milhões de fumadores na Europa a deixar o hábito de fumar para sempre.

A iniciativa "Quit Smoking with Barça" é desenvolvida em torno do FCB iCoach - um programa de orientação de saúde pessoal. Quando um fumador se regista, tem de preencher um breve questionário que determina o tipo de orientação necessária para deixar de fumar. Consoante as respostas dadas, a pessoa recebe dicas personalizadas, informações e motivação diretamente dos jogadores, treinadores e funcionários do Barça. Os quatro capitães do clube: Carles Puyol, Andres Iniesta, Victor Valdes e Xavi estão entre os que irão prestar aconselhamento, juntamente com o Presidente Sandro Rosell, o treinador Tito Villanova, Guilermo Amor, e outros profissionais do clube.

Falando numa conferência de imprensa no Camp Nou antes do jogo da La liga do Barça contra o Athletic Bilbao, o Presidente do FC Barcelona, Rosell, fez um apelo à participação de todos os fãs do futebol na Europa: "No Barça temos os melhores fãs do mundo e queremos o melhor para eles. O nosso lema "Més que un club" significa que estamos comprometidos com uma filosofia que deve ser evidente em tudo o que fazemos. Agimos sempre com consciência social, e outra forma de o demonstrarmos é estarmos ao lado da Comissão Europeia no lançamento da iniciativa "Quit Smoking with Barça". Proibir o consumo de tabaco nas nossas instalações e no nosso estádio foi um marco importante e o próximo tem lugar hoje, com o lançamento do FCB iCoach. Quando se regista no FCB iCoach, todo o clube irá apoiá-lo em todas as etapas do caminho que tem de percorrer para deixar os cigarros para sempre, através dos conhecimentos especializados das pessoas do clube. Queremos que todos os fumadores ponderem deixar de fumar. Se se comprometer a tentar, nós comprometemo-nos a estar ao seu lado ao longo de todo o seu percurso rumo a uma vida sem tabaco. Nunca houve melhor altura para deixar de fumar do que agora."

Um dos principais catalisadores para que a Comissão Europeia e o Barça trabalhassem juntos foi o compromisso partilhado de ambos quanto à proteção da saúde das pessoas, diz a Diretora-Geral da Saúde e dos Consumidores da Comissão Europeia, Paola Testori Coggi: "Orgulho-me de poder estar aqui hoje a anunciar a próxima fase da missão da Comissão Europeia de criar uma Europa sem tabaco. Congratulo-me pelo facto de o sucesso da nossa campanha premiada "Os ex-fumadores são imparáveis" ter resultado na colaboração com uma instituição desportiva de tanto prestígio. Quase 300 000 europeus estão atualmente a tentar deixar de fumar com o iCoach. Esperamos que a experiência, as ferramentas e as lições acumuladas com a nossa vasta experiência em iniciativas antitabaco, a par do estatuto do Barça, possam inspirar ainda mais pessoas a viver uma vida sem tabaco."

Apoio dos fãs

Para assinalar o lançamento da campanha, foi selecionada uma equipa de onze fãs do Barça de vários países da UE para se tornarem as primeiras pessoas dos seus países a aderir ao FCB iCoach. Os onze fãs da iniciativa "Quit Smoking with Barça" serão esta noite convidados de honra do jogo Barça - Athletic Bilbao, no qual irão transportar para o campo a bandeira da campanha, com reprodução em simultâneo de um vídeo no estádio para encorajar os fumadores presentes no Nou Camp a aderirem à campanha.

Falando do orgulho que sente em ser o primeiro fã do Barça a aderir ao FCB iCoach, João Mamede, de Portugal, disse: "Tem sido tão estimulante e inspirador participar nesta campanha. Adoro o Barça, por isso, é uma grande honra estar aqui hoje como embaixador desta campanha e do meu país. Sei que deixar de fumar é uma das coisas mais difíceis de fazer, tentei muitas vezes com pouco sucesso. Espero que desta vez seja para sempre. Ter o apoio dos meus heróis pode fazer toda a diferença para conseguir alcançar o meu sonho de uma vida sem tabaco."

Para saber mais sobre a iniciativa "Quit Smoking with Barça" e o FCB iCoach aceda a http://www.quitsmokingwithbarca.eu

Para mais informações:
A campanha "Quit Smoking with Barça"
http://www.quitsmokingwithbarca.eu
A campanha "Os ex-fumadores são imparáveis"
http://www.exsmokers.eu
O sítio Web oficial do FC Barcelona
http://www.fcbarcelona.com

A iniciativa "Quit Smoking with Barça"  é um compromisso conjuntamente assumido pelo FC Barcelona e pela Comissão Europeia com vista à adoção de uma postura firme contra o consumo de tabaco e as quase 700 000 mortes causadas todos os anos pelo tabaco na Europa, e que podiam ser evitadas. Tirando partido do poder da campanha da Comissão Europeia "Os ex-fumadores são imparáveis", e da iniciativa "Sense Fum"  do Barcelona, a campanha irá encorajar e apoiar 28 milhões de fumadores em toda a * Europa, entre os 25 e os 34 anos de idade, a abandonarem o hábito de fumar e a tornarem-se ex-fumadores imparáveis para toda a vida (http://www.quitsmokingwithbarca.eu).

O iCoach (http://www.exsmokers.eu) é uma ferramenta de saúde digital gratuita e comprovada, que ajuda já quase 300 000 pessoas em toda a Europa no desafio de deixar de fumar para sempre. O iCoach está atualmente disponível como aplicação para iPhone e Android (http://www.exsmokers.eu/mobile


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...