Click here to close now.


API Journal Authors: Ed Featherston, Flint Brenton, John Basso, David Dodd, Jason Bloomberg

News Feed Item

PriceGrabber® reveals holiday shopping trends and top products over Thanksgiving weekend

Black Friday turns into a week of discounts and deals

LOS ANGELES, Nov. 30, 2012 /PRNewswire/ -- Leading shopping site® today revealed the latest online shopping behavior and trends over the busiest shopping period of the year.  The findings indicated that Black Friday has turned into "Black Week," with sales starting earlier and deals extending later. PriceGrabber experienced a 14 percent year-over-year growth in traffic this year from Thanksgiving until Cyber Monday, signifying that more consumers are using the internet for research, price comparison and purchasing gifts. As expected, Cyber Monday was PriceGrabber's biggest day last weekend with 20 percent more traffic than Black Friday. Consumer shopping behavior is based on PriceGrabber data and website analytics from Nov. 22 to Nov. 26, 2012.


"This year, Black Friday leaked into Thanksgiving and extended into the weekend, while Cyber Monday deals were stretched to Tuesday, as we saw strong online activity starting on Thanksgiving Day and continuing throughout the week," said Steve Krenzer, CEO of "We expect this 'Black Week' trend to continue next year, as retailers try to get in front of consumers earlier, and keep them engaged by offering compelling deals throughout the week – which is great news for shoppers. As a result of this new trend, shoppers this season had more time to take advantage of discounts, resulting in a consistent year-over-year growth in visits and page views."

Mobile device traffic increases
Shoppers are taking advantage of having the internet in their back pocket. Traffic from smartphones and tablets have increased significantly compared to 2011, with 27 percent of total traffic originating through a mobile device over the Thanksgiving weekend, an increase of over 116 percent compared to the same period in 2011. It is worth noting that on Black Friday, PriceGrabber saw significantly more mobile traffic than on Cyber Monday. Increased mobile volume was an indication of some show-rooming and price matching but consumer intent stayed strong as sales completion rate was within the normal range for mobile devices.

Top category trends
Tablets and eReaders were among the highest growth channels this holiday weekend, with an 81 percent year-over-year traffic increase, and a modest 3 percent decline in average order price driven by the introduction of lower cost tablets such as the iPad Mini®. Smartphones were also among the highest growth categories with 60 percent year-over-year increase in volume and a 16 percent drop in average price compared to last year. Other popular categories included headphones with a 51 percent year-over-year growth in volume and an average price of $162.

The TV category was the top searched page over the weekend and PriceGrabber saw huge discounts with the average price declining by 10 percent year-over-year.  However, volume stayed relatively flat compared to last year, showing that the discounts did not result in increased demand. The price of digital cameras increased by 14 percent this year to an average of $612. We believe this increase is due to the introduction of higher end SLR cameras. However, overall traffic declined by 6 percent, indicating that improved smartphone cameras are taking share from the expensive SLRs. MP3 Players and GPS devices experienced the sharpest decline in traffic with almost 40 percent fewer visits this holiday weekend compared to last year.

TRENDING PRODUCTS (Nov. 22 to Nov. 26, 2012)

The Latitude™ ST from Dell® was the most popular product and tablet over the weekend, followed closely by the Samsung® Galaxy Tab® 2. PriceGrabber also saw high activity on the Asus® Google® Nexus 7® and the iPad®.

Samsung® was the top brand with the UN46EH5000 46" LED TV, the UN32EH4003F 32" LED TV and the PN51E530 51" Plasma TV. The Mitsubishi® WD-73C12 73" DLP Projection TV was also among the most popular TVs.  

Both men and women's running shoes were extremely popular this year. Specifically there was high activity on New Balance® Men's MT810 trail running shoes in black/yellow. There was also high activity on outerwear, such as windbreakers, jackets, and fleece pullovers. 

The Canon® EOS Rebel® T3i™ and T4i™ Camera Kits with 18-55mm lens were among the most popular products this year. The Nikon® D5100™ and D3100™ models of the black SLR digital camera kit with 18-55mm lens were also among the most popular cameras, followed by the Nikon® D7000™16.2 Megapixel Digital SLR Camera Body, as well as the Nikon® Coolpix® P510™ Black Digital Camera.

The Elf on the Shelf® Boy and activity book was the number one toy, followed by the Mini® power quad ride-on, LEGO® Ninjago® Epic Dragon Battle, and Hot Wheels® 3 Lane Plug In. The Hasbro® Furby®, Monster High® dolls, Easy Bake Oven®, Lionel Trains® The Scout® Steam Train Starter Set, and the Mattel® Barbie® Dream House Bundle were also among the top toys over Black Friday weekend.

Video Games
The top console was the Xbox 360® Black 250GB Console Kinect® Adventures Special Edition Bundle, also ranked in the top ten top products overall. In the video game category, the Wii® U Black 32 GB Console Deluxe Set was the second most popular console. Top games include Just Dance 4®, God of War® Saga Collection, Borderlands 2®, Madden NFL 13™, Assassin's Creed® 3, Skylanders® Giants Starter Kit, and Marvel Avengers®: Battle for Earth.

PriceGrabber is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare over 80 million products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, TVs, Electronics, Computers, Clothing, Books, and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at

To view all of PriceGrabber's 2012 holiday press releases, visit:

Infographics from PriceGrabber's 2012 holiday surveys and press releases:

Legal Disclaimer:
All images, trademarks and copyrights are the property of their respective owners.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...