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API Journal Authors: Pat Romanski, Rishi Bhargava, Elizabeth White, Kevin Benedict, Anders Wallgren

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4 Questions to Help Guide A Small Business Content Marketing Strategy

NEW YORK, Nov. 29, 2012 /PRNewswire/ -- A crucial element to successfully growing your small business is the ability to attract and then work to retain a large base of satisfied customers.  In today's Internet-driven marketplace, implementing a compelling small business content marketing strategy is a necessary tool that will help you to connect to your audience online and keep them coming back for more.  So, how do you feed your hungry audiences with fresh and consistent content?

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Content Marketing Strategist, Pamela Muldoon, insists on asking your audience four key questions to get to the heart of their needs which will help develop the framework necessary to generate great small business content ideas.  In her latest article on PR Newswire's PR Toolkit, "Content Marketing 101: Using Questions to Create Consistent Content," she provides a case-study example to help put this concept into action.

To read the complete article, visit http://bit.ly/YuugUm.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                               

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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