CHICAGO, Nov. 28, 2012 /PRNewswire/ -- Mintel is pleased to announce the addition of Colin Bird to its team of dedicated analysts in the role of automotive analyst. Colin brings more than a decade of experience to the position, most recently with Cars.com, where he served as a consumer journalist and commented on a wide variety of industry topics.

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"Bringing Colin aboard was a perfect fit and we expect the transition from journalist to report analyst will be almost seamless," says Bill Patterson, US reports manager at Mintel. "His knowledge and experience across the automotive industry is sure to translate well into the kind of robust reports and expert insight Mintel is already known for."

Colin has been published or sourced on Yahoo.com, the Los Angeles Times, the Chicago Tribune, USA Today, the Miami Herald, the Boston Globe, Boston.com, PickupTrucks.com, Autoblog.com and Jalopnik.com, among many other major newspapers and automotive websites covering everything from 'Cash for Clunkers' to the GM and Chrysler bankruptcies.

"Along with historical knowledge and industry relationships, I also provide a deep-rooted love and passion for automobiles and for the automotive industry," adds Colin Bird. "I've had the good fortune to test drive many of the latest offerings from the major automakers (both on the road and on closed-circuit tracks), so my report analytics will have the added benefit of my hands-on experience."  

Colin attended the University of Illinois at Champaign-Urbana where he studied Sociology. In his new role at Mintel he will be responsible for writing consumer reports that cover the scooters, car buying and tires and rims sectors, among others.

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SOURCE Mintel