Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Rajeev Kozhikkattuthodi

News Feed Item

Digitas Partners With Skyword for Streamlined Content Creation and Automation

Skyword for Agencies to Help Digitas Deliver Revolutionary Content Publishing Environment

BOSTON, MA -- (Marketwire) -- 11/28/12 -- Skyword, the leading content production platform, today announced a strategic partnership with Digitas, a digitally led, integrated brand agency. Digitas will leverage Skyword's content marketing platform, a comprehensive services and technology offering, to help brands publish the breadth and depth of content required to reach and engage their customers. Digitas also plans to offer the Skyword Platform as part of its recently announced BrandLIVE™ ecosystem, a proprietary agency platform that creates relevance and value for brands every day.

Brands understand the power of generating content to connect with current and prospective customers. According to Forrester Research, the market for production and distribution of branded content in 2012 alone is estimated at $40.2 billion and expected to climb to $77 billion by 2016. However, brands have been mired with the challenges inherent in making all the necessary components come together in a holistic, successful way. Brands are confronting a cyclical challenge that includes understanding changing consumer interests and finding the content creators to address those interests. And in today's social-centric, search-driven landscape, brands must adopt a "newsroom mentality" to make these emotional, relevant connections on a daily, if not hourly, basis -- providing the information people want at the moment they seek it.

With the Skyword Platform, Digitas can offer brands access to its creative talent and inspiring ideas, but also the ability to create targeted relevant content that is designed to succeed in search and the social web -- the two primary ways people find information today. Launched in September 2012 and made widely available this quarter, Skyword for Agencies is the agency version of the Skyword Platform, designed to streamline and automate the entire content creation and publishing process for agencies managing multiple content programs.

"Today's social, always-on consumer is fueling the need for constant, relevant content -- and agencies are at the heart of this for brands big and small," said CEO and Founder Tom Gerace. "We're thrilled to be supporting Digitas with its clients' content marketing efforts agency-wide, including the BrandLIVE platform. Innovative digital agencies like Digitas understand that they must offer exceptional content marketing services without the overhead that can result from inefficiencies along the way -- from writer recruitment and management to optimizing, publishing and measurement."

"We strive to help our clients find the mutually beneficial intersection of consumer interest and brand purpose with the speed of a newsroom," said Stephanie Sarofian, SVP, Managing Director, Digitas North America. "We're pleased to be leveraging the Skyword Platform to build proactive and reactive content for our clients to keep their brands relevant each and every day."

About Digitas
Digitas, a digitally led, integrated global brand agency, builds brands for some of the foremost companies in the world. In 2012, Digitas was OMMA Magazine's Agency of the Year for the second consecutive year and The Drum's London integrated Agency of the Year. Digitas was also the winner of nine Cannes Lions in 2012. In addition, the agency received Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Année, France, and has been named to the Advertising Age Digital A-List, among its many awards.

Digitas also operates the brand content platform, The Third Act, producers of the first and most well-renowned event on digital content, The NewFront and Prodigious Worldwide, the world's only stand-alone, global digital productions company.

Digitas is a member of Publicis Groupe (listed on the Euronext Paris Exchange -- FR0000130577 -- and part of the CAC 40 index), the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

About Skyword http://www.skyword.com
Skyword is the leading comprehensive content production platform. The Skyword Platform enables brands, retailers, media companies and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Skyword for Agencies is an offshoot of the Skyword Platform designed to meet the specific needs of marketing and advertising agencies that manage content programs for multiple clients. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platforms make it easy to produce, optimize and promote content at any scale to create meaningful, lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.

Connect with Skyword
Blog: http://www.skyword.com/blog/
Facebook: https://www.facebook.com/skyword
Twitter: @skyword @tomgerace
LinkedIn: http://www.linkedin.com/company/skyword-inc.
Google+: https://plus.google.com/116106239912491759886/posts

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Juli Greenwood
Scratch Marketing + Media
617-515-8412
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...