PHOENIX, Nov. 28, 2012 /PRNewswire/ -- Providing unique differentiation and focus to business-to-business (B2B) technology industry leaders seeking to increase leads and sales, KEO Marketing (http://www.keomarketing.com/) today unveiled its B2B Marketing Success Formula™. By taking a strategic approach to identifying gaps in marketing strategies, the Formula results in a system for success that maximizes stretched marketing budgets and significantly increases return on investment.

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"You'll often find that B2B marketers will focus on one aspect of marketing at a time, such as a website or email campaign," said Sheila Kloefkorn, president, KEO Marketing. "Our B2B Marketing Success Formula sets marketing teams up for success by looking at the entire marketing environment and focusing on the desired outcome. As we have shown through client results, this approach can double and even triple leads and sales when supported by the proper infrastructure, messaging and analytics."

The KEO Marketing B2B Marketing Success Formula encompasses:

• Differentiated Insight Selling Strategy
• Inbound Marketing / Lead Generation
• Educational Content Marketing
• Marketing Automation and Lead Nurturing
• Mobile, Local, Social

"Working with KEO Marketing gave us the insight we needed to drive our e-marketing strategy forward," said Al Maag, chief communications officer, Avnet. "It takes proven experience and a thorough understanding of the marketplace to make heads or tails out of the constantly changing digital marketing landscape. What we found was that KEO Marketing not only had the knowledge, they were able to help us communicate benefits and execute on the transformation we needed to dramatically enhance our results."

About KEO Marketing
For technology companies seeking to fuel revenue and business growth in a constantly changing marketing landscape, KEO Marketing is a proven full service business-to-business (B2B) marketing agency focused on creating and executing disruptive strategies that separate its clients from the competition. With its B2B Marketing Success Formula™, KEO Marketing creates and executes integrated marketing programs that engage your audience with ideas that lead to action.

Some of the world's largest brands have depended on KEO Marketing for integrated marketing programs that deliver tangible and substantial results. These solutions include differentiated insight selling strategy, lead generation and nurturing, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. For additional information, please visit http://www.keomarketing.com/.

SOURCE KEO Marketing