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API Journal Authors: Harry Trott, Liz McMillan, Pat Romanski, Flint Brenton, Stefano Stabellini

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Main Media Partners with Visible World for First Nationally Coordinated Adtag® & Adcopy® Co-Op Campaign

Visible World and Main Media announced today their partnership for a new model of deploying customizable TV advertising. Historically, the Adtag® & Adcopy® service, available from all major MSOs in the United States and powered by Visible World targeting technology, has only been used by co-op advertisers on a market-by-market basis. Main Media has created the first nationally organized co-op Adtag® & Adcopy® campaign on behalf of their clients.

Visible World’s technology for Adtag® & Adcopy® allows advertisers to efficiently tag television ads or change ad copy with cable zone-specific information such as local sales representatives’ names, physical retail locations, and channel identification. Hundreds of advertisers have been using Adtag® & Adcopy® for years to deploy thousands of customized TV ads per year. Main Media and Visible World have advanced the way that co-ops organize national TV ad campaigns. By organizing and planning nationally across roughly 20 major markets, Main Media has deployed a uniform, seamless co-op model that delivers the right co-op ad to the right cable zone.

“Truthfully, Visible World has offered us a whole new world of business, creating a solution to a problem that we have had for years: how can we lower our cost per point for unique programming available on cable, tag the creative with a customized co-oped commercial, and traffic it in hundreds of zones with a high degree of accuracy? The answer is—buy Adtag® & Adcopy® and run your traffic through Visible World,” says Charlie Maines, president of Main Media. “This ability to buy Adtag® & Adcopy® interconnects as a co-op not only saved us time and money, but also offered our client a much lower cost per point than buying zone by zone. These lower costs were passed along to their agents and resulted in additional participation and use of their co-op. A win/win/win for all of us.”

“Main Media’s forward-thinking leadership has streamlined the co-op process,” says Seth Haberman, CEO of Visible World. “Visible World is delighted to have helped them increase the efficiency and effectiveness of their client’s campaign across so many markets.”

Adtag® & Adcopy® is the gold standard for template-based TV ad customization, enhancing campaigns on local cable for hundreds of advertisers. With this new model of agency-organized multimarket co-op campaign, co-op advertisers can unify messages at a national level while targeting them at a local level. Main Media’s leadership combined with Visible World’s technology will increase effectiveness while decreasing costs for advertisers nationwide.

ABOUT VISIBLE WORLD

Founded in 2000, Visible World is the leading provider of targeted television advertising solutions. The company’s suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Today, Visible World empowers over 300 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes. More information can be found at www.visibleworld.com.

ABOUT MAIN MEDIA

Main Media has been a co-op specialist for over 20 years, with various businesses including a national automotive company and a national insurance company. The company has a strong understanding of retail, and the needs of smaller business with co-op, that quite often goes unused. They also specialize in Likes Local Mobile web sites, with Google Key word campaigns. What does your web site look like from your Mobile Phone? If you have to pinch and pull to view it, contact [email protected] for an affordable solution.

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