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Create the Soundtrack to Your Life

Last.fm and Instagram combine for sight and sound memory maker with launch of Beefeater Studio24™

LONDON, November 27, 2012 /PRNewswire/ --

Beefeater Studio24™ (beefeaterstudio24.com) launches today using two powerhouses of music and picture sharing - Last.fm and Instagram - to encourage people around the world to create a soundtrack to their life and share these moments with friends online.

     (Photo: http://photos.prnewswire.com/prnh/20121127/578003 )

Beefeater Studio24, launched by Beefeater 24 and in partnership with Last.fm, lets people mix their most memorable Instagram photos with their favorite music tracks via Last.fm to create a one of a kind record cover. The record cover is unique to each person as they choose the artwork that overlays their photo - themes include Pop, Electronica and Folk - and personalize their cover to create something distinct and unique to them.

Record covers celebrate that perfect moment in time when great memories combined with good music create an unforgettable experience. With Beefeater Studio24, these experiences can live on as they are immortalized in a personalized record cover, creating the soundtrack to someone's life.

Beefeater 24 Brand Director Paco Recuero said: "With Beefeater Studio24 we want to inspire people to capture, celebrate and share a moment in time that means something to them. We want them to bring the same creative inspiration to their album covers that helped our master distiller create Beefeater 24, bringing together fine botanicals and exotic teas for the perfect length of time, 24 hours, to create a smooth and sophisticated gin. Like our gin, Beefeater Studio24 captures inspired moments perfectly."

Photographer and co-founder of the Mobile Photo Group, Sion Fullana, who is using Beefeater Studio24 to share his perfect moments says, "The site is an easy and fun way to bring together your favorite images and songs, to create striking record covers that convey your most meaningful stories. Photography and music combine together to create an ever-lasting memory." Sion's record covers can be viewed by searching for his Beefeater Studio24 user name, 'Sion FJ'.

All record covers are available to view in the 'Record Collection' section on the site. The site allows you to view record covers by user name or by track name and allows you to share your record cover with friends on Facebook, Twitter, Pinterest and Google+. Also on the site is a collection of contemporary gin cocktails which are timed and mixed to perfection - this precise moment is captured in an album cover with the accompanying recipe.

Creating a record cover on Beefeater Studio24 could not be simpler:

1. Visit beefeaterstudio24.com and log in to your Instagram account

2. Choose an Instagram image from your account and select a track from Last.fm which suits your image

3. Personalize your album by choosing your album artwork and editing the title or changing the text colour

4. Release your record cover and share with friends

Beefeater Studio24 can be enjoyed by all legal drinking age adults who want to create a unique keepsake which they can share with others.

Visit beefeaterstudio24.com

Notes to editor:

  • The site is intended only for the use and enjoyment of people who are of legal age to purchase and consume alcohol
  • Users must hold the image rights to the photos they use on the site
  • The music content on Beefeater Studio24 is provided by global music discovery service Last.fm
  • The Beefeater Studio24 is in no way sponsored, endorsed or administered by Instagram®

About Beefeater 24:

Beefeater 24 botanicals:

  • Seville orange peel, lemon peel, bitter almond, angelica root, angelica seed, juniper, liquorice, orris root, coriander, a blend of Chinese green & Japanese sencha teas and grapefruit peel.

Beefeater 24 tasting notes:

  • Aroma: Fragrant notes of citrus, juniper and Sencha develop into a long finish of spicy coriander and angelica. The aroma is complex and harmonious.
  • Palate: Gentle notes of grapefruit and Seville orange at the start. The taste then develops through the light tang of juniper to a smooth liquorice-influenced finish. The taste is balanced throughout by the delicate influence of green and Sencha leaf teas.

Beefeater 24 accolades

  • The Asian Spirits Masters, Gold in 2012
  • San Francisco World Spirits Competition, Best Gin Trophy and Double Gold in 2010
  • International Wine and Spirit Challenge, The Greenalls Trophy and Gold Best in Class medal in 2009, Gold Best in Class medal in 2010
  • The Gin Masters, Gold in 2009, Master in 2010, Gold in 2011
  • International Spirits Challenge, Gold in 2009
  • Drinks International Cocktail Challenge, Trophy for the Lapsang Martinez in 2009
  • The Design Masters, Master in 2009
  • International Spirits Challenge, Design & Packaging, Gold in 2009

Beefeater 24

In 2008, Master Distiller Desmond Payne created a distinctive new recipe which blends hand prepared Seville orange peel and rare Japanese tea with ten other natural botanicals. The result - Beefeater 24 - is a super-premium expression which brings an exciting new dimension to the world of gin.

Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard - the world's co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine's, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

Please drink Beefeater 24 responsibly.

BEEFEATER 24®. London Dry Gin.  Product of England. 100% Neutral Spirits.  Distilled From Grain. 45% Alc./Vol. (90 Proof).

©2012 Imported by Pernod Ricard USA, Purchase, NY.

SOURCE Beefeater 24

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