Welcome!

API Journal Authors: Elizabeth White, Cloud Best Practices Network, Sematext Blog, Kevin Jackson, Liz McMillan

News Feed Item

FAILURE: Rich Gorman Predicts HomeFacts.com is Doomed to Fail with Upcoming Google Algorithm Refreshes

With Google planning further "Penguin" updates and algorithm refreshes, Rich Gorman says that businesses like HomeFacts.com are destined for failure.

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- To the average online search engine user, Google is seen as something static, stable, and never-changing—but according to online innovator Rich Gorman, things are hardly so simple. Gorman, who is best known as a pioneer in the direct response marketing industry, has issued a new statement to the press, reflecting on recent changes in Google's algorithms—and looking to the future, when he says content aggregation sites like HomeFacts.com are destined to go down in flames.

"The results offered by search engines like Google are hardly set in stone, and in fact, the search engines are changing their algorithms constantly," opines Gorman in his new statement to the press. "In fact, Google's own algorithms change hundreds of times throughout the year, as the company is constantly tweaking its results and trying to provide increased value to users. What this means, most simply, is that business models that are entirely based on Google search rankings are in a constant state of fear and anxiety—because who knows what tomorrow's algorithmic update will bring? A single Google update could cause the entire business model to collapse."

Gorman says that his prediction about HomeFacts.com and other content aggregation sites is hardly far-fetched, because similar things have happened before. "My prediction is that content aggregation sites like HomeFacts.com are next in line to go up in smoke as a result of Google change-ups, but these sites will hardly be the first or sole victims of Google's algorithmic shifts," he offers.

In particular, Gorman says, Google's "Penguin" update, which was rolled out in April, took down a lot of article database sites, including ArticleBase.com and EZarticles.com. "Google rolled out its Penguin algorithmic update as an attempt to cut down on sites that were 'spammy,' or that were being manipulated by SEO marketers to produce 'unnatural' links, without providing anything substantive or valuable to consumers," Gorman offers. "Article marketing sites were big targets, and as such, those sites have all but crumbled; some of them are only bringing in a small fraction of the traffic they used to get, and because their entire business model was based on Google traffic, they're barely afloat."

Next in Google's crosshairs, Gorman continues, are content aggregation sites. "Google is going after sites like HomeFacts.com because they really offer very little value to searchers," he remarks. "What these sites do is effectively compile information taken from elsewhere on the Web, making it available in one centralized location. A lot of these sites are already suffering as a result of Google's algorithmic updates, because these are sites that do not offer any original, valuable content; they duplicate content from elsewhere on the Web, which is a huge Google faux pas, and a sure way to incur Penguin penalties."

Gorman goes on to say that the challenges facing sites like HomeFacts.com are manifold. The first challenge facing sites like HomeFacts.com is that they are easy to replicate. "Again, there is no original content being created here, so putting together a content aggregation site is extremely easy to do," he notes. "That is why there are so many similar sites out there. This leads to a pretty dramatic loss in market share, because what these sites are doing is so easily commoditized."

Another problem inherent to the HomeFacts.com business model is the fact that search engines including Google, Yahoo, and Bing offer their own services in content aggregation. "This is almost a common sense matter," Gorman offers. "Search engines take pride in being able to corral the right kinds of information and package it for the consumer; sites like HomeFacts.com are really at odds with this, in a way."

Gorman concludes that sites like HomeFacts.com are "completely Google-dependent"—which is why a single seismic shift within the search engine's algorithms could throw the entire business model into ruin. "Without organic search traffic, these content compilers are out of business," Gorman says. "They exist on ad revenue, which they command solely on the basis of Google rankings; without this organic traffic, though, they offer no unique value of any kind."

Gorman's prediction is that these sites will soon find themselves crumbling in the face of further refreshes to Google's algorithms—even more than they already have. "Google's aggression against content duplication has already taken a bite out of some of these sites, but that is nothing compared to what will come as further Penguin updates come down the pipeline," he says. And to be sure, further Penguin updates and data refreshes are coming. "There have been numerous updates to Penguin since it was unveiled in April, including a data refresh earlier this month," explains Gorman. "A full-fledged Penguin update is expected in a matter of days—and with each new update, Google is continuing to whittle away at those sites that it deems to be lacking in value. Content aggregators like HomeFacts.com are on the chopping block, for sure."

According to Gorman, the lesson for online professionals is clear. "If your success rises and falls solely on the basis of what Google can do for you, then you are going to find yourself on the wrong end of an algorithmic update sooner or later," Gorman says. "To succeed in the long haul, you have to bring unique, compelling content to searchers. In short, you have to bring something valuable to the table if you want Google to continue rewarding you."

Rich Gorman is a direct response marketing pioneer, and he is active on Twitter at the handle @RichGorman101.

ABOUT:

Rich Gorman is an online innovator, a serial entrepreneur, and a trailblazer in the direct response marketing industry; additionally, he is a technology addict with a steady track record of predicting online trends. His brand, Direct Response, is one of the top names in the affiliate marketing arena, and, through his Direct Response blog, he writes prolifically about the trends shaping the field. Through Direct Response, Gorman gives away millions of dollars in trade secrets and insider information, all as a part of his passion for contributing value to other companies and industry professionals.

 

 

 

SOURCE Rich Gorman

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.