Welcome!

API Journal Authors: Elizabeth White, Carmen Gonzalez, Pat Romanski, Liz McMillan, Harry Trott

News Feed Item

FAILURE: Rich Gorman Predicts HomeFacts.com is Doomed to Fail with Upcoming Google Algorithm Refreshes

With Google planning further "Penguin" updates and algorithm refreshes, Rich Gorman says that businesses like HomeFacts.com are destined for failure.

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- To the average online search engine user, Google is seen as something static, stable, and never-changing—but according to online innovator Rich Gorman, things are hardly so simple. Gorman, who is best known as a pioneer in the direct response marketing industry, has issued a new statement to the press, reflecting on recent changes in Google's algorithms—and looking to the future, when he says content aggregation sites like HomeFacts.com are destined to go down in flames.

"The results offered by search engines like Google are hardly set in stone, and in fact, the search engines are changing their algorithms constantly," opines Gorman in his new statement to the press. "In fact, Google's own algorithms change hundreds of times throughout the year, as the company is constantly tweaking its results and trying to provide increased value to users. What this means, most simply, is that business models that are entirely based on Google search rankings are in a constant state of fear and anxiety—because who knows what tomorrow's algorithmic update will bring? A single Google update could cause the entire business model to collapse."

Gorman says that his prediction about HomeFacts.com and other content aggregation sites is hardly far-fetched, because similar things have happened before. "My prediction is that content aggregation sites like HomeFacts.com are next in line to go up in smoke as a result of Google change-ups, but these sites will hardly be the first or sole victims of Google's algorithmic shifts," he offers.

In particular, Gorman says, Google's "Penguin" update, which was rolled out in April, took down a lot of article database sites, including ArticleBase.com and EZarticles.com. "Google rolled out its Penguin algorithmic update as an attempt to cut down on sites that were 'spammy,' or that were being manipulated by SEO marketers to produce 'unnatural' links, without providing anything substantive or valuable to consumers," Gorman offers. "Article marketing sites were big targets, and as such, those sites have all but crumbled; some of them are only bringing in a small fraction of the traffic they used to get, and because their entire business model was based on Google traffic, they're barely afloat."

Next in Google's crosshairs, Gorman continues, are content aggregation sites. "Google is going after sites like HomeFacts.com because they really offer very little value to searchers," he remarks. "What these sites do is effectively compile information taken from elsewhere on the Web, making it available in one centralized location. A lot of these sites are already suffering as a result of Google's algorithmic updates, because these are sites that do not offer any original, valuable content; they duplicate content from elsewhere on the Web, which is a huge Google faux pas, and a sure way to incur Penguin penalties."

Gorman goes on to say that the challenges facing sites like HomeFacts.com are manifold. The first challenge facing sites like HomeFacts.com is that they are easy to replicate. "Again, there is no original content being created here, so putting together a content aggregation site is extremely easy to do," he notes. "That is why there are so many similar sites out there. This leads to a pretty dramatic loss in market share, because what these sites are doing is so easily commoditized."

Another problem inherent to the HomeFacts.com business model is the fact that search engines including Google, Yahoo, and Bing offer their own services in content aggregation. "This is almost a common sense matter," Gorman offers. "Search engines take pride in being able to corral the right kinds of information and package it for the consumer; sites like HomeFacts.com are really at odds with this, in a way."

Gorman concludes that sites like HomeFacts.com are "completely Google-dependent"—which is why a single seismic shift within the search engine's algorithms could throw the entire business model into ruin. "Without organic search traffic, these content compilers are out of business," Gorman says. "They exist on ad revenue, which they command solely on the basis of Google rankings; without this organic traffic, though, they offer no unique value of any kind."

Gorman's prediction is that these sites will soon find themselves crumbling in the face of further refreshes to Google's algorithms—even more than they already have. "Google's aggression against content duplication has already taken a bite out of some of these sites, but that is nothing compared to what will come as further Penguin updates come down the pipeline," he says. And to be sure, further Penguin updates and data refreshes are coming. "There have been numerous updates to Penguin since it was unveiled in April, including a data refresh earlier this month," explains Gorman. "A full-fledged Penguin update is expected in a matter of days—and with each new update, Google is continuing to whittle away at those sites that it deems to be lacking in value. Content aggregators like HomeFacts.com are on the chopping block, for sure."

According to Gorman, the lesson for online professionals is clear. "If your success rises and falls solely on the basis of what Google can do for you, then you are going to find yourself on the wrong end of an algorithmic update sooner or later," Gorman says. "To succeed in the long haul, you have to bring unique, compelling content to searchers. In short, you have to bring something valuable to the table if you want Google to continue rewarding you."

Rich Gorman is a direct response marketing pioneer, and he is active on Twitter at the handle @RichGorman101.

ABOUT:

Rich Gorman is an online innovator, a serial entrepreneur, and a trailblazer in the direct response marketing industry; additionally, he is a technology addict with a steady track record of predicting online trends. His brand, Direct Response, is one of the top names in the affiliate marketing arena, and, through his Direct Response blog, he writes prolifically about the trends shaping the field. Through Direct Response, Gorman gives away millions of dollars in trade secrets and insider information, all as a part of his passion for contributing value to other companies and industry professionals.

 

 

 

SOURCE Rich Gorman

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...