Click here to close now.



Welcome!

API Journal Authors: Liz McMillan, Anders Wallgren, Lori MacVittie, Greg O'Connor, Pat Romanski

News Feed Item

FAILURE: Rich Gorman Predicts HomeFacts.com is Doomed to Fail with Upcoming Google Algorithm Refreshes

With Google planning further "Penguin" updates and algorithm refreshes, Rich Gorman says that businesses like HomeFacts.com are destined for failure.

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- To the average online search engine user, Google is seen as something static, stable, and never-changing—but according to online innovator Rich Gorman, things are hardly so simple. Gorman, who is best known as a pioneer in the direct response marketing industry, has issued a new statement to the press, reflecting on recent changes in Google's algorithms—and looking to the future, when he says content aggregation sites like HomeFacts.com are destined to go down in flames.

"The results offered by search engines like Google are hardly set in stone, and in fact, the search engines are changing their algorithms constantly," opines Gorman in his new statement to the press. "In fact, Google's own algorithms change hundreds of times throughout the year, as the company is constantly tweaking its results and trying to provide increased value to users. What this means, most simply, is that business models that are entirely based on Google search rankings are in a constant state of fear and anxiety—because who knows what tomorrow's algorithmic update will bring? A single Google update could cause the entire business model to collapse."

Gorman says that his prediction about HomeFacts.com and other content aggregation sites is hardly far-fetched, because similar things have happened before. "My prediction is that content aggregation sites like HomeFacts.com are next in line to go up in smoke as a result of Google change-ups, but these sites will hardly be the first or sole victims of Google's algorithmic shifts," he offers.

In particular, Gorman says, Google's "Penguin" update, which was rolled out in April, took down a lot of article database sites, including ArticleBase.com and EZarticles.com. "Google rolled out its Penguin algorithmic update as an attempt to cut down on sites that were 'spammy,' or that were being manipulated by SEO marketers to produce 'unnatural' links, without providing anything substantive or valuable to consumers," Gorman offers. "Article marketing sites were big targets, and as such, those sites have all but crumbled; some of them are only bringing in a small fraction of the traffic they used to get, and because their entire business model was based on Google traffic, they're barely afloat."

Next in Google's crosshairs, Gorman continues, are content aggregation sites. "Google is going after sites like HomeFacts.com because they really offer very little value to searchers," he remarks. "What these sites do is effectively compile information taken from elsewhere on the Web, making it available in one centralized location. A lot of these sites are already suffering as a result of Google's algorithmic updates, because these are sites that do not offer any original, valuable content; they duplicate content from elsewhere on the Web, which is a huge Google faux pas, and a sure way to incur Penguin penalties."

Gorman goes on to say that the challenges facing sites like HomeFacts.com are manifold. The first challenge facing sites like HomeFacts.com is that they are easy to replicate. "Again, there is no original content being created here, so putting together a content aggregation site is extremely easy to do," he notes. "That is why there are so many similar sites out there. This leads to a pretty dramatic loss in market share, because what these sites are doing is so easily commoditized."

Another problem inherent to the HomeFacts.com business model is the fact that search engines including Google, Yahoo, and Bing offer their own services in content aggregation. "This is almost a common sense matter," Gorman offers. "Search engines take pride in being able to corral the right kinds of information and package it for the consumer; sites like HomeFacts.com are really at odds with this, in a way."

Gorman concludes that sites like HomeFacts.com are "completely Google-dependent"—which is why a single seismic shift within the search engine's algorithms could throw the entire business model into ruin. "Without organic search traffic, these content compilers are out of business," Gorman says. "They exist on ad revenue, which they command solely on the basis of Google rankings; without this organic traffic, though, they offer no unique value of any kind."

Gorman's prediction is that these sites will soon find themselves crumbling in the face of further refreshes to Google's algorithms—even more than they already have. "Google's aggression against content duplication has already taken a bite out of some of these sites, but that is nothing compared to what will come as further Penguin updates come down the pipeline," he says. And to be sure, further Penguin updates and data refreshes are coming. "There have been numerous updates to Penguin since it was unveiled in April, including a data refresh earlier this month," explains Gorman. "A full-fledged Penguin update is expected in a matter of days—and with each new update, Google is continuing to whittle away at those sites that it deems to be lacking in value. Content aggregators like HomeFacts.com are on the chopping block, for sure."

According to Gorman, the lesson for online professionals is clear. "If your success rises and falls solely on the basis of what Google can do for you, then you are going to find yourself on the wrong end of an algorithmic update sooner or later," Gorman says. "To succeed in the long haul, you have to bring unique, compelling content to searchers. In short, you have to bring something valuable to the table if you want Google to continue rewarding you."

Rich Gorman is a direct response marketing pioneer, and he is active on Twitter at the handle @RichGorman101.

ABOUT:

Rich Gorman is an online innovator, a serial entrepreneur, and a trailblazer in the direct response marketing industry; additionally, he is a technology addict with a steady track record of predicting online trends. His brand, Direct Response, is one of the top names in the affiliate marketing arena, and, through his Direct Response blog, he writes prolifically about the trends shaping the field. Through Direct Response, Gorman gives away millions of dollars in trade secrets and insider information, all as a part of his passion for contributing value to other companies and industry professionals.

 

 

 

SOURCE Rich Gorman

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...