Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

Kenshoo Named Sole Leader in Bid Management Software Evaluation by Independent Research Firm

SAN FRANCISCO, November 26, 2012 /PRNewswire/ --

Kenshoo Enterprise search engine marketing (SEM) technology earns top scores for current offering and strategy

Kenshoo (http://www.kenshoo.com), the global leader in premium digital marketing technology, today announced it has been cited as the single "Leader" in a bid management software evaluation by independent research firm Forrester Research, Inc.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

In its report, The Forrester Wave™: Bid Management Software Providers, Q4 2012, Forrester researched, analyzed, and scored 5 companies against 19 criteria to evaluate proprietary platforms for managing paid search media.

"Kenshoo is the only Leader," states the report. "Kenshoo receives top scores in both the current offering and the strategy sections of our review due to its strong campaign management capabilities, dedicated local media module, and strong customer reference scores."

The Forrester Wave methodology includes a rigorous process of surveys and scenario-based demos addressing current functionality, competitive differentiation and future plans. Kenshoo scored a 5.0, the highest possible rating, in Campaign Creation and Workflow, Keyword Identification, Testing, Ease of Use, Conditional Bid Optimization, Local Media, Quality of References, Number of Active Customers and Customer Retention.

Please visit http://www.Kenshoo.com/ForresterWave to download a complimentary copy of The Forrester Wave™: Bid Management Software Providers, Q4 2012.

"We believe that Forrester's evaluation affirms Kenshoo's industry strength and validates our focused commitment to creating best-in-class technology solutions for specific marketing channels," said Will Martin-Gill, general manager of Kenshoo Enterprise and Kenshoo Local. "At Kenshoo, we pride ourselves on being first-to-market with innovative offerings that help our clients make more money in less time. We will continue pushing an aggressive agenda to deliver tools that help marketers capture the full opportunity in search marketing, social media and beyond."  

The Forrester Wave report follows an internal client performance audit Kenshoo conducted of all advertisers and agencies using its product suite for more than 12 months. Aggregate results show improvements in SEM return on ad spend with increases upwards of 126 percent in click volume, 187 percent in conversions and 137 percent in revenue.

Please visit http://www.Kenshoo.com/Performance to view an infographic depicting the results of Kenshoo's internal audit.

"We're very proud of the results we deliver for our clients and humbled to be recognized by Forrester as the leader in this evaluation," said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. "More than ever, Kenshoo remains committed to empowering the most sophisticated advertisers and agencies in the world with the premium tools needed to achieve continued success."

About Kenshoo

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.

Kenshoo is a trademark of Kenshoo Ltd. The Forrester Wave is copyrighted by Forrester Research, Inc. Other company and brand names may be trademarks of their respective owners. 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.