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17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England

The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston.

“These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.”

The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England.

The 2012 MITX Interactive Award winners include:

Brand Response Campaign
Olympus: Are You PEN Ready?
mediahub/Mullen for Olympus

Branded Content
Cantina for Liberty Medical Supply, Inc. | An Express Scripts Company

Consumer Goods
LensCrafters CompleteLook
SapientNitro for LensCrafters

Corporate Social Responsibility
The Life is good 2011 Festival Campaign
Life is good

Direct Response Campaign
Kaspersky Lab The Dark Knight Rises Sweepstakes
Havas Edge for Kaspersky Lab

NYDJ Fall 2012 Collection Digital Lookbook
Toth + Co. with Onestop for NYDJ

Educational Institution
Andover Walkabout
Genuine Interactive for Andover Phillips Academy

Virtual Ventilator
Genuine Interactive for Boston Children's Hospital

Experimental and Innovative
LensCrafters CompleteLook
SapientNitro for LensCrafters

Financial Services and Insurance
Like My Community
Hill Holliday for Liberty Mutual

Red Bull Records- AWOLNATION Megalithic Mayhem
Pod Digital Design for Red Bull Records

Healthcare and Wellness
Good Form Running iPad Application
Almighty for New Balance

Integrated Campaign
Men in Black 3
Hill Holliday for Dunkin' Brands

Seaport Square iPad Application
Neoscape, Inc. for Boston Global Investors

Mobile Advertising
What Are You Drinkin' Ice Coffee Flick Game
Hill Holliday for Dunkin' Brands

Nonprofit and Government
Birthright Israel's Mazel 13 Pin & Win Contest
THD for Birthright Israel Foundation

Paid Media Content
Making a Big Bet on Comedy
mediahub/Mullen for JetBlue

Physical Computing and Robotics
Duracell Virtual Stadium
Digitas for Duracell

Professional Services

Promotional Content
EF College Break Stories Campaign
EF College Break, a division of EF Education First

Social Content
LensCrafters How You See It
SapientNitro for LensCrafters

Social Engagement
Call Someone Who Cares
Mullen for U.S. Cellular

Light You Up
Mullen for Adidas

Mullen and Google

Travel, Entertainment and Leisure
Get Away With It
Mullen for JetBlue

Best Creative
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best Engagement
Get Away With It
Mullen for JetBlue

Best Use of Technology
LensCrafters CompleteLook
SapientNitro for LensCrafters

Best User Experience
Unreal. Candy Unjunked.
Genuine Interactive for Unreal Food, Inc.

Best of Show
LensCrafters CompleteLook
SapientNitro for LensCrafters

Digital Marketer of the Year

The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.

For additional information, please visit the MITX Interactive Awards website.

About MITX

Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit

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