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Inuvo Unveils New BargainMatch Website and Application

NEW YORK, NY -- (Marketwire) -- 11/20/12 -- Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that manages a network of websites and builds and markets browser based consumer applications, today announced that it has launched an update to its shopping comparison and cash back site www.bargainmatch.com. BargainMatch pays its users an average of 5% cash back from over 2,500 online stores and helps consumers get the best possible deals by stacking coupons, cash back and the lowest prices.

To use BargainMatch, consumers simply enter the item they are searching for and BargainMatch searches an index of millions of products to determine a best match. Then, BargainMatch shows users the merchant with the best price for the product they're searching. BargainMatch factors the store's base price, tax and shipping, any available coupons and the cash back rebate offered to the BargainMatch consumer. While most shopping comparison engines focus on the store price, BargainMatch combines all available discounts finding the true lowest price on an item.

BargainMatch currently supports over 2,500 online merchants, millions of products and features over 5,000 daily deals and coupons. Users can share product links from specific pages and then their commentary to Pinterest, Facebook, Twitter, or email.

"We think BargainMatch offers the easiest way for consumers to get the best prices on the products they are searching for online. Our BargainMatch consumers are extremely loyal and we have seen a high amount of repeat purchase activity based on the cash back feature," stated Peter Corrao, Chief Executive Officer of Inuvo. "To make BargainMatch even better, we are in the process of updating the IE and Firefox versions our companion browser applications, which have built a base of 100,000 live users since their launch in August, to include real time shopping comparison, which will allow consumers to know whether the product they're looking at online can be found elsewhere at a lower price. We are confident that BargainMatch will be highly utilized during the holiday season and give even more market visibility to the Inuvo brand."

On Friday November 16th, the new BargainMatch app for Google's Chrome browser was released in the Chrome Web Store. It features both automatic cash back at many stores as well as a real-time shopping comparison component, which alerts users of other competing prices when a user has browsed to a supported product. Thus, a user might be on one site looking at a digital camera and find that the same camera is available for $30 less, plus cash back from another merchant. Consumers can download the app by going to the Chrome web store and searching for BargainMatch.

About Inuvo, Inc.
Inuvo®, Inc. (NYSE MKT: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Without limiting the generality of the foregoing, forward-looking statements contained in this press release specifically include the expectations of the Company's future Adjusted EBITDA, growth rate, and user base. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company's plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

Contact:

Alliance Advisors, LLC
Alan Sheinwald
914-669-0222
President
Email Contact

Inuvo, Inc.
Wally Ruiz
212-231-2000 Ext. 160
Chief Financial Officer
Email Contact

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