Welcome!

API Journal Authors: Dana Gardner, Pat Romanski, Rishi Bhargava, Elizabeth White, Kevin Benedict

News Feed Item

RetailMeNot Shoppers Trend Report Explores 2012 Black Friday Outlook

Year-over-year survey data reveals changing consumer attitudes about holiday spending, promotional offers, most desirable gifts and online shopping

AUSTIN, Texas, Nov. 16, 2012 /PRNewswire/ -- RetailMeNot.com (www.retailmenot.com), the largest online coupon site in the United States, today released its second annual Black Friday edition of its Shoppers Trend Report (STR), which identifies retail purchase patterns and consumer trends leading up to the 2012 holiday shopping season.

(Logo: http://photos.prnewswire.com/prnh/20120308/DA66724LOGO-b)

To understand changing consumer sentiments concerning the holiday shopping season, RetailMeNot compared findings from its newly released 2012 Black Friday survey conducted by The Omnibus Company (http://www.omnibus.com), a division of Kelton, against results from a similar 2011 Black Friday survey.

Comparisons of 2011 and 2012 holiday shopping survey data revealed that of consumers planning to shop this holiday season, fewer plan to scale back their budgets compared to those surveyed last year.

  •  This year 71% of holiday shoppers plan to spend "about the same" or "more" than they spent last year vs. 63% who said "about the same" or "more" in 2011.
    • This year 29% plan to spend "less" than they spent last year vs. 37% who said "less" in 2011.
    • This year 26% plan to spend "more" than they spent last year vs. 11% who said "more" in 2011.
    • This year 45% say they intend to spend "about the same" as they spent last year vs. 52% who said "about the same" in 2011.
  • This holiday shopping season, consumers expect to spend an average of $172 per person on gifts.
    • Men plan to spend an average of $215 per person on gifts, while women plan to spend an average of $131 per person.
    • Holiday shoppers ages 30–39 plan to spend the most this holiday season on gifts, reporting an average of $245 per person. 

The STR also revealed other consumer shopping insights leading into the holiday shopping season:

PREFERRED PROMOTIONAL OFFERS

  • When asked which type of promotional offer would be most likely to result in a purchase, consumers who would be interested in such an offer at all express interest in a buy one, get one free deal (45%), followed by a specific dollar amount off (17%) or a specific percentage off (17%), then free shipping (16%).
    • In 2011, free shipping ranked first in popularity with 26%, followed closely by a certain percentage off (23%), buy one, get one free offers (20%) and a certain dollar amount off (18%).
    • Similar to 2011, very few consumers this year are most inclined to purchase an item if the promotional offer is a loyalty program points benefit (3%), while 3% would never purchase an item using a promotional offer, down from 11% last year.

WHAT'S ON YOUR HOLIDAY SHOPPING LIST?

  • According to the survey, clothing and accessories is the most popular gift category again this year, with 28% of consumers stating most of their purchases will fall within that category. In 2011, a majority (54%) of consumers said clothing and accessories were most likely to be on their gift lists.
  • Other popular items topping the list for shoppers this year include consumer electronics, such as TVs, video games, tablets, e-readers and mobile phones (22%); toys (18%); and books, movies & music (12%).
  • This year, very few report that most of their gift purchases will be in home goods (6%), bath & beauty (4%), travel (2%) or luxury (1%) gifts.
    • In 2011, popular items included books, movies and music (44%); consumer electronics. such as TVs, e-readers and video games (37%); toys (34%); bath and beauty products/treatments (26%); and furniture or appliances (18%).
  • This year, men will be more likely than women to make most of their gift purchases in the consumer electronics category (30% versus 14%).

TO SHOP AT WORK OR NOT?

This year, 69% of shoppers plan to do more or the same amount of online shopping for gifts this holiday season.

  • Shopping online for holiday gifts more this year than last year is more common among:
    • Consumers age 18–39 (40%) vs. those over 40 years of age (20%).
    • Those who will spend more than $75 per person on gifts (38%) vs. consumers who will spend less money (22%).
    • Consumers who use a mobile device (38%) vs. those who don't (17%).
    • Consumers who plan to purchase tech gifts this year (38%) vs. those who don't (16%).
  • 86% of working adults who intend to shop online this holiday season plan to shop online during work hours, and report spending an average of four hours a day doing so. In 2011, only about half of working adults (46%) planned to spend time shopping for the holidays online during work hours, including 11% who expected to spend five hours or more doing so.
    • Parents are more likely to spend four or more hours shopping online at work than shoppers without children (34% vs. 26%).

Visit RetailMeNot.com/deals/blackfriday or download the RetailMeNot Coupons app for iPhone and Android to search for thousands online and in-store offers this season and score the savings you want.

Survey Methodology:

The Kelton survey was conducted between November 6 and November 12, 2012, among 1,091 Americans ages 18 and over using an email invitation and an online survey.  Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.  In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.  The margin of error for any subgroups will be slightly higher.

About RetailMeNot.com

RetailMeNot.com (www.retailmenot.com) is the leading consumer destination for collaborative online coupon, deal and promotional code hunting and sharing. Our mission is to help consumers save money and enjoy a hassle-free discount shopping experience. Since November 2006, our users have shared hundreds of thousands of deals and offers from retailers from across the globe. Online coupons are rated and ranked by users, ensuring that quality deals rise to the top and expired coupons drop down the list. RetailMeNot.com is operated by WhaleShark Media, Inc., the world's leading marketplace for online coupons and deals.

Shopping on the go? Download the RetailMeNot Coupons app for iPhone and Android phones to access Hot Deals, browse top coupons, popular stores and categories and get thousands of online and in-store coupons to shop when you want, where you want. Make sure to "like" RetailMeNot.com on Facebook, follow the company via Twitter @retailmenot and add us on Google+.

About WhaleShark Media, Inc.

WhaleShark Media, Inc. (www.whalesharkmedia.com) is the world's leading marketplace for online coupons and deals. The company's websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. WhaleShark Media experiences more than 400 million consumer visits to its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com, the largest online coupon site in the United States; www.VoucherCodes.co.uk, the largest online coupon site in the United Kingdom; www.Deals.com in Germany; web.Bons-de-Reduction.com and

www.Poulpeo.com in France; www.Deals2Buy.com; www.CouponSeven.com; and www.CouponShare.com. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin VenturesNorwest Venture Partners, Adams Street PartnersGoogle VenturesJ.P. Morgan Asset Management, and Institutional Venture Partners (IVP).

Be sure to "like" WhaleShark Media on Facebook and follow the company via Twitter @whalesharkmedia.

Media Contacts:

Brian Hoyt
RetailMeNot.com
+1 512 777 2957 office
+1 202 330 3070 mobile
[email protected]

Kristen Nelson
RetailMeNot.com
+1 512 777 2887 office
+1 832 398 5792 mobile
[email protected]

Allison+Partners (for RetailMeNot.com)
[email protected]

SOURCE RetailMeNot.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.