Welcome!

Cognitive Computing Authors: Zakia Bouachraoui, Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski

News Feed Item

EMA and GE Energy Take Top Honors, Win 'Best of Show' at BtoB Best Awards

ATLANTA, Nov. 16, 2012 /PRNewswire/ -- A global ad campaign created by Eric Mower + Associates for GE Energy's Masoneilan and Consolidated valve solutions took top honors yesterday at BtoB magazine's Best Creative Awards competition. The "Valve Animals" campaign was named "Best of Show" at the award ceremony in New York City, edging out 45 other campaigns for brands including Xerox, H-P, Google and IBM.   

(Photo:  http://photos.prnewswire.com/prnh/20121116/NY15138 )

Each year, BtoB's Best Creative Awards honor creative excellence in b-to-b marketing across such categories as integrated campaign, print advertising, direct mail, TV, online and video. The awards are judged by BtoB's editorial team. Each winner in its respective category—"Valve Animals" took first place for Best Print Campaign (less than $200,000 media spend)—is up for the prestigious "Best of Show" award, announced live at the award event.

"Showcasing a product in an unexpected manner is one way to grab the audience's attention, and the campaign devised by EMA is a prime example," reported BtoB.

The ads, which launched in September 2011, feature animal shapes formed out of control valves with witty headlines tied to each "animal." The campaign was created to attract global interest in GE's line of Masoneilan and Consolidated valve solutions. Paired with compelling messages about control, efficiency and safety, this unconventional approach built a powerful new picture of the brand.

BtoB editors credited the campaign for grabbing the audience's attention in a striking and engaging way. "Arresting visuals, lots of white space, relevant headlines and sharp, brisk copy characterized the campaign," the magazine reported.

"When it comes down to it, our ads are talking to decision-makers, people, not machines or businesses," said Tom Armentrout, managing partner, EMA. "That's why our creative approach is to present brands in a way that will resonate with people's emotions. We're honored to be recognized within the industry, but really tip our hat to our clients, who stood behind our vision of introducing their new products beyond the standard facts-and-figures way."  

About Eric Mower + Associates

EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world's largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age's Best Places to Work 2012 list, EMA has 250 professionals and estimated 2012 capitalized billings approaching $225 million. Visit www.mower.com for more information.

SOURCE Eric Mower + Associates

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...