Click here to close now.

Welcome!

API Journal Authors: Pat Romanski, Rex Morrow, Datical, XebiaLabs Blog, Ruxit Blog, John Wetherill

News Feed Item

Tablet TV gewinnt an Boden, da Zuschauer in Scharen ins Internet gehen, um Live und Premium Unterhaltungssendungen und Nachrichten anzusehen – Ergebnisse der Ooyala-Studie

Ooyala, der führende Anbieter von Videostreaming und Monetarisierungsplattform für Sender, Serviceanbieter und Betreiber, veröffentlichte heute seinen Global Video Index für das dritte Quartal 2012. In diesem kostenlosen Bericht werden die über Ooyalas marktführende Videoanalyseplattform erhobenen Daten vorgestellt. Dabei wird das fortlaufende Wachstum beim Konsum von Videos und mobilen Geräten und Tablets hervorgehoben sowie, dass überall bei den Online-Kunden ein bedeutender Anstieg beim Sehen von Live-Material und langen Videos zu verzeichnen ist.

Das Unternehmen, das jüngst vom Forschungsunternehmen ABI zum Spitzeninnovator unter sämtlichen Web-Videoplattformanbietern weltweit gekürt wurde, beobachtet beim Vergleich von Quartal zu Quartal einen stetigen Anstieg des Sehens von Videos, die per Internet geliefert werden. Dies liege daran, dass die Verbraucher häufiger auf digitalen Geräten, wie Smartphones, Tablets, Spielkonsolen, PCs und Smart-TVs, sowohl zuhause als auch außer Haus fernsehen.

Zu den wichtigsten Ergebnissen des Berichts zum Global Video Index des dritten Quartals gehören:

  • Tabletbesitzer verbringen 71 Prozent ihrer Gesamtvideosehdauer auf Tablets mit dem Ansehen von Videos, die 10 Minuten oder länger sind.
  • 30 Prozent der Gesamttabletsehdauer wurde mit dem Ansehen von Inhalten, die länger als eine Stunde waren, verbracht.
  • Der Gesamtanteil des Videosehens auf Tablets stieg in den letzten zwei Quartalen um 90 Prozent.
  • Die Zeit, die Verbraucher mit dem Ansehen von Live-Videos auf Spielkonsolen verbringen, war im dritten Quartal mehr als doppelt so hoch.
  • Desktop-Zuschauer schalteten durchschnittlich 40 Minuten lang Live-Videos ein.

„Aufgrund der Verbreitung von Online-Videos wird das Fernsehen weltweit weiterhin neu definiert“, so Bismarck Lepe, Mitbegründer und Präsident für Produkte bei Ooyala. „Für Premium-Anbieter von Inhalten ist die Möglichkeit, den Verbrauch geräteweit und über das gesamte Netzwerk hinweg zu beobachten, von höchster Bedeutung. Es ist der einzige Weg für eine holistische Strategie zur Umsatzoptimierung. Hierzu sind durchdachte und relevante Analysetechniken vonnöten und genau dies steht im Zentrum von Ooyalas Innovation. Dank unserer leistungsverbessernden Daten, wie es unsere Datenspezialisten nennen, stehen unsere Kunden an der Spitze des Online-Video-Geschäfts.“

Große Betreiber und Serviceanbieter weltweit schenken nicht nur der zunehmenden geräteweiten Fragmentierung von Video Beachtung, sondern auch Ooyalas Fähigkeit, in diesem anhaltenden Wandel den Konsum zu messen und die Umsatzmöglichkeiten mit Online-Videos zu maximieren.

In diesem Sommer führte Telstra, einer der weltgrößten Multiservice-Betreiber und eines der größten Unternehmen Australiens eine Investition von circa 35 Millionen Dollar an, um die Standardisierung von Ooyalas Plattform für Videostreaming, Monetarisierung und Entdeckungen unter Sendern und Serviceanbietern voranzutreiben. Telstra setzt Ooyalas Technologien nun in seinem gesamten IP-basierten Videoangebot ein und verkauft die Ooyala-Plattform im gesamten Asien-Pazifik-Raum weiter.

Im dritten Quartal wurde das Pac-12 Network das erste digitale Sendenetzwerk, das von Grund auf für hybrides Senden und Breitbandprogramme gebaut wurde. Hierzu wurde die Ooyala-Technologie TV-Everywhere-Legitimation verwendet, um Zuschauern Hunderte von Sportveranstaltungen sowohl live als auch on-demand bereitzustellen. Telstra und Pac-12 sind Beispiele für die derzeit rund um den Erdball stattfindende Innovation, um Kapital aus der schnell wachsenden Gelegenheit zu schlagen, Kunden auf den Geräten und zu den Zeiten ihrer Wahl zu erreichen.

Ooyala misst jeden Monat anonymisierte Fernsehgewohnheiten von fast 200 Millionen Zuschauern in über 130 Ländern und verarbeitet jeden Tag Milliarden von Videoanalyse-Events. Die branchenführenden Analysetechniken und die Echtzeit-Big Data-Architektur helfen Medienunternehmen, Sendern und Serviceanbietern und Marken mit Multi-Screen-Videos auf Mobilgeräten größere Umsätze zu erzielen.

Den vollständigen Bericht und die Infografik können Sie direkt von Ooyala beziehen. Weitere Daten und Analysen sind auf Ooyalas VideoMind-Blog verfügbar.

Über Ooyala

Ooyala liefert ein personalisiertes Videoerlebnis auf allen Bildschirmen und ist das führende Unternehmen im Bereich Management, Veröffentlichung, Analyse und Monetarisierung von Online-Videos. Die integrierten Technologiepakete und Dienstleistungen von Ooyala ermöglichen es Content-Eigentümern, ein größeres Publikum anzuziehen und ein umfassenderes Verständnis davon zu entwickeln, wie durch Videos eine stärkere Zuschauerbindung und höhere Einnahmen erzielt werden können.

Zu den Firmen, die Technologien von Ooyala einsetzen, zählen Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Tennis Australia, The North Face, Rolling Stone, Dell, Sephora und Yahoo! Japan. Ooyala hat seinen Hauptsitz im kalifornischen Mountain View, weitere Niederlassungen in Los Angeles, New York, London, Sydney und Guadalajara (Mexiko) und arbeitet mit erstklassigen Wiederverkäufern und Technologiepartnern in ganz Nord-, Mittel- und Südamerika, Europa, Afrika, Japan sowie im asiatisch-pazifischen Raum zusammen. Weitere Informationen finden Sie unter www.ooyala.com.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Pay...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...