Click here to close now.

Welcome!

Search Authors: VictorOps Blog, Liz McMillan, AppDynamics Blog, Vormetric Blog, Pat Romanski

News Feed Item

nRelate Study Reveals Content Recommendations are King

Americans 3x More Likely to Click on Related Links at the Bottom of an Article than Content Shared on Social Networks

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- nRelate, a leading content discovery platform, today announced the results of its Behavior Shift: Getting Content in Front of Consumers study, conducted online by Harris Interactive, designed to shed more light on the ways in which U.S. adults (age 18+) discover and navigate the Internet's fire hose of content.

The study reveals that in the past three months an overwhelming majority of U.S. adults – 76 percent – clicked on links to related stories for more information. In fact, next to search results, these related links (often located at the bottom of an article and leading to a similar one) are the preferred method of discovering information online, even trumping content links (videos, articles and images) recommended by friends on social networks.

"No single search engine or website is the sole gateway to content discovery," said Neil Mody, CEO of nRelate. "Today it's a fragmented, highly contextual, often serendipitous process. Yet there's no arguing good content is in high demand: consumers spend more than seven hours a week actively looking for it, viewing up to four articles and three videos per session on average.  Content creators and marketers should pay special attention to this evolving behavior to maximize their visibility and reach."

The study found the following:

Make Discovery Easy and Contextual
It appears Americans are gravitating toward an exploratory, contextual information discovery process.

  • Ninety-two percent of U.S. adults read content online, spending more than seven hours per week looking for content (this is higher among the younger age groups (18-44));
  • Americans read three to four articles per session and watch two to three videos per session, on average (this number is higher among males for both articles and videos);
  • Thirty-one percent of online consumers indicate search engines are not the primary sources for finding content (articles and videos);
  • Nearly half of online consumers (48 percent) say that after reading an article, they are more likely to click on related content (e.g., article, video);
  • More than half (51 percent) of online consumers say they read and click on content pushed to them via email newsletters from brands whose products and services they use.

Deciding to Click

  • According to the study, a number of factors influence an online consumer's decision to click.
    • Most (62 percent) first look for traditional news stories versus images, videos, blog posts, or any other type of related content;
    • After finishing an article, more online consumers say they are more likely to click on a link to another article (34 percent) than to a video (15 percent) – but 39 percent indicate they are more likely to click on an article if there is an image associated with it.
  • The likelihood of a reader clicking through to related or suggested content differs based on the subject matter:
    • Local News. 84 percent are likely to click on a related link;
    • National News. 78 percent are likely to click on a related link;
    • Entertainment. 62 percent are likely to click on a related link;
    • Sports. 47 percent are likely to click on a related link
  • Quality is key, and online consumers indicate quality content has the following attributes:
    • From a source already known in the offline world (60 percent);
    • Includes images (24 percent);
    • Includes author image and byline (23 percent);
    • Includes embedded video (11 percent)

The Friend Factor – Not So Much?

  • Seventy-six percent of online consumers indicate they do not get most of their content recommendations from friends on social networks;
  • While researching, users are most likely to click on search results (48 percent), followed by links at the bottom of the article they've just read (28 percent) as opposed to links found on Facebook (8 percent).
  • When it comes to purchase decisions, consumers say they trust content from a brand or manufacturer's website (44 percent), an article discovered through a search engine (31 percent) an expert on a topic related to the product (28 percent), or a mainstream news site (20 percent) more than they do content posted by a friend on a social network (10 percent).

"The results of the study prove Americans are hungry for content that is not only relevant and timely, but trusted, and easily discoverable," continued Mody.

This survey was conducted online within the United States between October 3-5, 2012 among 2,512 adults (aged 18 and over) of which 2,377 were identified as online content readers by Harris Interactive via its QuickQuery omnibus product, on behalf of nRelate. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

For more information about nRelate, visit: http://www.nrelate.com.

About nRelate
Founded in 2009, and acquired by Ask.com in 2012, nRelate's content recommendation platform helps its growing network of 50,000 publishers (including CBS Interactive properties) increase traffic and revenue through targeted article recommendations. Through distribution on the nRelate publisher network, content marketers can reach audiences uniquely engaged with content they trust. More information is available at www.nrelate.com.

About Ask.com
With more than 100 million global users, Ask.com is the leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI). Now available as a mobile service, Ask.com mobile apps have been downloaded more than two million times. More information is available at www.ask.com or http://blog.ask.com.

SOURCE nRelate

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...