Welcome!

Search Authors: Carmen Gonzalez, Lori MacVittie, Liz McMillan, Shelly Palmer, Lacey Thoms

News Feed Item

nRelate Study Reveals Content Recommendations are King

Americans 3x More Likely to Click on Related Links at the Bottom of an Article than Content Shared on Social Networks

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- nRelate, a leading content discovery platform, today announced the results of its Behavior Shift: Getting Content in Front of Consumers study, conducted online by Harris Interactive, designed to shed more light on the ways in which U.S. adults (age 18+) discover and navigate the Internet's fire hose of content.

The study reveals that in the past three months an overwhelming majority of U.S. adults – 76 percent – clicked on links to related stories for more information. In fact, next to search results, these related links (often located at the bottom of an article and leading to a similar one) are the preferred method of discovering information online, even trumping content links (videos, articles and images) recommended by friends on social networks.

"No single search engine or website is the sole gateway to content discovery," said Neil Mody, CEO of nRelate. "Today it's a fragmented, highly contextual, often serendipitous process. Yet there's no arguing good content is in high demand: consumers spend more than seven hours a week actively looking for it, viewing up to four articles and three videos per session on average.  Content creators and marketers should pay special attention to this evolving behavior to maximize their visibility and reach."

The study found the following:

Make Discovery Easy and Contextual
It appears Americans are gravitating toward an exploratory, contextual information discovery process.

  • Ninety-two percent of U.S. adults read content online, spending more than seven hours per week looking for content (this is higher among the younger age groups (18-44));
  • Americans read three to four articles per session and watch two to three videos per session, on average (this number is higher among males for both articles and videos);
  • Thirty-one percent of online consumers indicate search engines are not the primary sources for finding content (articles and videos);
  • Nearly half of online consumers (48 percent) say that after reading an article, they are more likely to click on related content (e.g., article, video);
  • More than half (51 percent) of online consumers say they read and click on content pushed to them via email newsletters from brands whose products and services they use.

Deciding to Click

  • According to the study, a number of factors influence an online consumer's decision to click.
    • Most (62 percent) first look for traditional news stories versus images, videos, blog posts, or any other type of related content;
    • After finishing an article, more online consumers say they are more likely to click on a link to another article (34 percent) than to a video (15 percent) – but 39 percent indicate they are more likely to click on an article if there is an image associated with it.
  • The likelihood of a reader clicking through to related or suggested content differs based on the subject matter:
    • Local News. 84 percent are likely to click on a related link;
    • National News. 78 percent are likely to click on a related link;
    • Entertainment. 62 percent are likely to click on a related link;
    • Sports. 47 percent are likely to click on a related link
  • Quality is key, and online consumers indicate quality content has the following attributes:
    • From a source already known in the offline world (60 percent);
    • Includes images (24 percent);
    • Includes author image and byline (23 percent);
    • Includes embedded video (11 percent)

The Friend Factor – Not So Much?

  • Seventy-six percent of online consumers indicate they do not get most of their content recommendations from friends on social networks;
  • While researching, users are most likely to click on search results (48 percent), followed by links at the bottom of the article they've just read (28 percent) as opposed to links found on Facebook (8 percent).
  • When it comes to purchase decisions, consumers say they trust content from a brand or manufacturer's website (44 percent), an article discovered through a search engine (31 percent) an expert on a topic related to the product (28 percent), or a mainstream news site (20 percent) more than they do content posted by a friend on a social network (10 percent).

"The results of the study prove Americans are hungry for content that is not only relevant and timely, but trusted, and easily discoverable," continued Mody.

This survey was conducted online within the United States between October 3-5, 2012 among 2,512 adults (aged 18 and over) of which 2,377 were identified as online content readers by Harris Interactive via its QuickQuery omnibus product, on behalf of nRelate. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

For more information about nRelate, visit: http://www.nrelate.com.

About nRelate
Founded in 2009, and acquired by Ask.com in 2012, nRelate's content recommendation platform helps its growing network of 50,000 publishers (including CBS Interactive properties) increase traffic and revenue through targeted article recommendations. Through distribution on the nRelate publisher network, content marketers can reach audiences uniquely engaged with content they trust. More information is available at www.nrelate.com.

About Ask.com
With more than 100 million global users, Ask.com is the leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI). Now available as a mobile service, Ask.com mobile apps have been downloaded more than two million times. More information is available at www.ask.com or http://blog.ask.com.

SOURCE nRelate

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...