Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Shelly Palmer

News Feed Item

nRelate Study Reveals Content Recommendations are King

Americans 3x More Likely to Click on Related Links at the Bottom of an Article than Content Shared on Social Networks

NEW YORK, Nov. 15, 2012 /PRNewswire/ -- nRelate, a leading content discovery platform, today announced the results of its Behavior Shift: Getting Content in Front of Consumers study, conducted online by Harris Interactive, designed to shed more light on the ways in which U.S. adults (age 18+) discover and navigate the Internet's fire hose of content.

The study reveals that in the past three months an overwhelming majority of U.S. adults – 76 percent – clicked on links to related stories for more information. In fact, next to search results, these related links (often located at the bottom of an article and leading to a similar one) are the preferred method of discovering information online, even trumping content links (videos, articles and images) recommended by friends on social networks.

"No single search engine or website is the sole gateway to content discovery," said Neil Mody, CEO of nRelate. "Today it's a fragmented, highly contextual, often serendipitous process. Yet there's no arguing good content is in high demand: consumers spend more than seven hours a week actively looking for it, viewing up to four articles and three videos per session on average.  Content creators and marketers should pay special attention to this evolving behavior to maximize their visibility and reach."

The study found the following:

Make Discovery Easy and Contextual
It appears Americans are gravitating toward an exploratory, contextual information discovery process.

  • Ninety-two percent of U.S. adults read content online, spending more than seven hours per week looking for content (this is higher among the younger age groups (18-44));
  • Americans read three to four articles per session and watch two to three videos per session, on average (this number is higher among males for both articles and videos);
  • Thirty-one percent of online consumers indicate search engines are not the primary sources for finding content (articles and videos);
  • Nearly half of online consumers (48 percent) say that after reading an article, they are more likely to click on related content (e.g., article, video);
  • More than half (51 percent) of online consumers say they read and click on content pushed to them via email newsletters from brands whose products and services they use.

Deciding to Click

  • According to the study, a number of factors influence an online consumer's decision to click.
    • Most (62 percent) first look for traditional news stories versus images, videos, blog posts, or any other type of related content;
    • After finishing an article, more online consumers say they are more likely to click on a link to another article (34 percent) than to a video (15 percent) – but 39 percent indicate they are more likely to click on an article if there is an image associated with it.
  • The likelihood of a reader clicking through to related or suggested content differs based on the subject matter:
    • Local News. 84 percent are likely to click on a related link;
    • National News. 78 percent are likely to click on a related link;
    • Entertainment. 62 percent are likely to click on a related link;
    • Sports. 47 percent are likely to click on a related link
  • Quality is key, and online consumers indicate quality content has the following attributes:
    • From a source already known in the offline world (60 percent);
    • Includes images (24 percent);
    • Includes author image and byline (23 percent);
    • Includes embedded video (11 percent)

The Friend Factor – Not So Much?

  • Seventy-six percent of online consumers indicate they do not get most of their content recommendations from friends on social networks;
  • While researching, users are most likely to click on search results (48 percent), followed by links at the bottom of the article they've just read (28 percent) as opposed to links found on Facebook (8 percent).
  • When it comes to purchase decisions, consumers say they trust content from a brand or manufacturer's website (44 percent), an article discovered through a search engine (31 percent) an expert on a topic related to the product (28 percent), or a mainstream news site (20 percent) more than they do content posted by a friend on a social network (10 percent).

"The results of the study prove Americans are hungry for content that is not only relevant and timely, but trusted, and easily discoverable," continued Mody.

This survey was conducted online within the United States between October 3-5, 2012 among 2,512 adults (aged 18 and over) of which 2,377 were identified as online content readers by Harris Interactive via its QuickQuery omnibus product, on behalf of nRelate. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

For more information about nRelate, visit: http://www.nrelate.com.

About nRelate
Founded in 2009, and acquired by Ask.com in 2012, nRelate's content recommendation platform helps its growing network of 50,000 publishers (including CBS Interactive properties) increase traffic and revenue through targeted article recommendations. Through distribution on the nRelate publisher network, content marketers can reach audiences uniquely engaged with content they trust. More information is available at www.nrelate.com.

About Ask.com
With more than 100 million global users, Ask.com is the leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI). Now available as a mobile service, Ask.com mobile apps have been downloaded more than two million times. More information is available at www.ask.com or http://blog.ask.com.

SOURCE nRelate

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.