Welcome!

API Journal Authors: David H Deans, Pat Romanski, Elizabeth White, Cloud Best Practices Network, Rishi Bhargava

Blog Feed Post

Action for Children increases online presence with Searchmetrics

Leading children's charity focuses on digital and moves to data driven decisions

London - 14 November, 2012 - UK children's charity Action for Children has deployed Searchmetrics' latest search and social analytics software to shape its digital strategy and increase its search and social media visibility across all of its campaigns and activities, which range from supporting children's fostering to highlighting child neglect.

Founded 140 years ago, Action for Children is committed to helping the most vulnerable and neglected children and young people break through injustice, deprivation and inequality, so they can achieve their full potential. It is using Searchmetrics to analyse its online activities, track other charities in the sector and recommend strategies, partners and tactics to move up the search rankings and increase engagement.

Action for Children's in-house search team began using Searchmetrics in March 2012 and has already seen tangible return on investment. The software has helped the charity to increase search visibility, contributing to a substantial rise in donation traffic as well as improving online brand recognition.

"By using Searchmetrics data to drive decisions on content, links and strategy, our site has moved up the rankings for key search terms such as Fostering Children and Neglect, improving our online presence and helping to attract more supporters for our work," explained Darren Robertson, Digital Communications - Data Scientist at Action for Children.

The charity is now using the new Searchmetrics Suite, which became available in August 2012. This includes new features such as detailed site optimisation information which highlights technical issues that can be improved to support a web site's search visibility along with in-depth insights on competitors' strategies and comprehensive reporting.

"Action for Children has been working with vulnerable children for over 140 years," said Darren. "In the past much of our activity has been led by high profile PR campaigns - digital is now becoming a greater focus, and Searchmetrics provides us with the data we need to shape our strategy and deliver on our objectives. It produces a constant stream of recommendations, such as for new content to add and sites, such as local charities, that we can build long term partnerships with. The breadth and depth of Searchmetrics is delivering real results, and its powerful reporting capabilities enable senior management to understand our digital achievements and plan for the future."

The charity sector is both large and varied, with hundreds of organisations vying for online attention from supporters. This means that ranking highly for generic charity terms such as 'donate' is extremely difficult. Searchmetrics not only helps Action for Children by recommending changes to its web pages to improve organic rankings, but also makes suggestions on new search terms to focus on.

"Action for Children's work has a positive effect on thousands of children and families every year," said Kevin Thiele, Sales Director, Searchmetrics Northern Europe. "In an extremely competitive sector, ensuring the organisation has the right online visibility to showcase its activities and attract supporters is crucial. Searchmetrics provides Action for Children with a single solution to manage its online search and social rankings. It's wonderful to see how our software is directly helping the charity achieve its goals and improve the lives of vulnerable children across the UK."

As well as organic search, Action for Children is using Searchmetrics to monitor social media and to inform PPC activity under the Google Grants programme. This provides eligible charities with free AdWords spend. By using Searchmetrics Action for Children has been able to increase the grants it receives from Google by over 100%. It is also central to marketing Action for Children's myactionforchildren site, which enables people to find and support projects in their local area or that meet their specific interests.

Searchmetrics is an on-line subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning. It helps organisations to analyse the visibility of their sites on key social networks including Facebook, Twitter and LinkedIn.

About Searchmetrics
Searchmetrics is the global expert in search and social analytics software, empowering marketers to increase visibility and market share on the world's leading search engines. We create value by providing the best quality data on a global scale. Clients and partners worldwide rely on Searchmetrics to maximize return from search investments with actionable insights that help better manage, improve and scale search marketing campaigns

Searchmetrics' robust search marketing tool, Searchmetrics Suite, is supported by a unique server infrastructure that offers monitoring of over 170 search engines in over 70 countries worldwide. With the Searchmetrics Essentials product line, Searchmetrics offers a comprehensive analytics solution at a lower price point for SEO, SEM (PPC), Universal Search, backlinks and social networks with high-quality data and services. In addition, Searchmetrics also offers high-end SEO consulting services in Germany, Austria and Switzerland, ensuring that our clients' web content can be found in the top results of every leading search engine.

Headquartered in Berlin, with subsidiaries and offices in New York, London and Paris, the company delivers real web intelligence to a growing international customer base. In 2011 Searchmetrics was named as Best Technology Partner, EMEA by Adobe and is listed in the 2012 Always-On Media 100 companies.

You can follow Searchmetrics on Twitter @Searchmetrics or on Facebook at www.facebook.com/Searchmetrics.

For more information, please visit: www.searchmetrics.com.

UK Media Contact:
Uday Radia
CloudNine PR Agency
+44 (0)7490 584161
[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.