|By PR Newswire||
|November 14, 2012 02:00 PM EST||
AUBURN HILLS, Mich., Nov. 14, 2012 /PRNewswire/ --
- Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision
- Digital and social media components engage consumers and promote partnership to respective fan bases
- Ram teams with Shazam® to deliver an interactive mobile experience targeting the Hispanic market
- 'A Todo, Con Todo' campaign featuring Juanes to run globally
Multi-platinum Latin music superstar Juanes, a Grammy and 17-time Latin Grammy award winner who has sold more than 15 million albums worldwide, is partnering with the Ram Truck brand in a new "A Todo, Con Todo" ("to everything, with everything") bilingual advertising campaign for the new 2013 Ram 1500 pickup truck.
The partnership includes television commercials and digital and social media components, including dedicated web landing pages created in both Spanish (http://es.ramtrucks.com/Juanes) and English (www.ramtrucks.com/Juanes), and a partnership with Shazam®. The landing pages will be live Nov. 15.
"Juanes' creative fusion of musical styles and the bold way he blends lyrics about everyday life and deeper issues make him the perfect Ram partner," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "His music and his persona encapsulate the essence of the Ram 1500 pickup – the most capable truck for every professional and lifestyle need. Both Juanes and Ram embody the 'A Todo, Con Todo' spirit, giving everything they've got to everything they do."
Juanes debuts his song "Cumbia Sexy" in three new television commercials focusing on the class-leading innovations of the 2013 Ram 1500 and the values of both Hispanic culture and Ram Truck brand. The first two spots, 60-second "Anthem" and 30-second "Big Stage," debut Nov. 15 during the Univision broadcast of the 2012 Latin Grammy awards, where Juanes is nominated for four awards and will perform during the telecast. Leading up to the Latin Grammy awards, Ram and Juanes are both engaging their respective Facebook and Twitter social media fan bases to promote the partnership and the song and TV spot debuts.
"Ram is proud to have a Latin music superstar of Juanes' magnitude as a partner for the launch of our new Ram 1500 truck," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. "His willingness to accept challenges and dedication to doing what's right make him an authentic brand ambassador for Ram's 'A Todo, Con Todo' campaign. The new Ram 1500 symbolizes the brand's commitment to hard work, determination and dependability – values that are part of the Latino culture, and are also the bedrock for the principles that propelled Juanes to his success as an artist and social activist."
"I am extremely excited to be working with Ram trucks on such a far-reaching bilingual campaign," said Juanes. "It gives me an opportunity to share new music with a broad global audience while supporting a brand I believe in and is a dependable daily presence in the lives of many of my fans." Juanes will drive up to the Latin Grammy ceremony in a 2013 Ram 1500.
Ram is partnering with Shazam to create an interactive mobile experience for Hispanic consumers. During the Latin Grammy awards, viewers who have the Shazam App on their mobile phones or tablets will be able to tag the Juanes ads for expanded content on the new Ram Truck landing pages about the artist as well as information on the Ram 1500 truck. The free Shazam App can be downloaded in advance from the Ram landing pages, Shazam.com and every major app store.
The bilingual "A Todo, Con Todo" campaign will run globally. In addition to airing in the United States, the spots featuring Juanes will begin airing in Mexico on Nov. 16, and will be rolled out in Latin America in early 2013.
The "A Todo, Con Todo" TV ads were produced in Spanish and English and will run on national Spanish-language TV networks Univision and Telemundo, and local TV stations in key Hispanic markets. The spots also will be available for viewing on the Ram Truck brand's YouTube channel, www.youtube.com/RamTrucks.
"A Todo, Con Todo" radio ads featuring an instrumental version of Juanes' "Cumbia Sexy" song will air in major U.S. Hispanic markets. Print ads for the campaign will appear in national Spanish- and English-language Hispanic magazines, including Automundo and ESPN Deportes La Revista, and in English- and Spanish-language newspapers in top-volume U.S. Hispanic markets for Ram trucks.
Trucks are one of the top-selling segments among Latinos and the Ram 1500 and 2500 are among the best performing Chrysler Group nameplates with these consumers, Diaz explained. Ram first introduced the "A Todo, Con Todo" concept in a Hispanic ad campaign in 2011."A Todo, Con Todo" TV Ads
The 30-second "Big Stage" ad highlights how the best-in-class 25 mpg highway fuel economy of the new 2013 Ram 1500 provides more control and fewer stops on one's "drive for success."
"Suspension," the third spot featuring Juanes and "Cumbia Sexy," debuts later. The 30-second ad celebrates how the class-exclusive active air suspension found in the new Ram 1500 helps make "rising to the challenge a regular occurrence."
The Ram Truck brand also will launch other Hispanic-market programs this fall as part of the "A Todo, Con Todo" campaign, including a partnership with Univision Radio, sponsorship of La Banda Ram on the Yahoo! En Español channel, and sponsorship of the Mexican Fútbol soccer League.
The "A Todo, Con Todo" campaign was created by Dallas-based Richards/Lerma agency, the Hispanic marketing arm of The Richards Group.About Juanes
With six solo albums to his credit and multi-platinum sales of over 15 million copies, Juanes is the world's leading all-Spanish language rock artist --both a GRAMMY and 17-time LATIN GRAMMY winner with eight #1 singles on Billboard's "Hot Latin Songs" chart. Juanes is also frequently recognized as one of the Spanish-speaking world's leading social media voices with an online following of over 10 million fans. The Colombian superstar's dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization, which utilizes music to unite populaces regardless of political or geographic divides and advocates that all people are entitled to the basic human right of peace.
"JUANES MTV Unplugged" was released in May 2012 and quickly debuted at #1 on Billboard's "Top Latin Albums" chart and in 18 countries throughout Latin America. The CD/DVD finds Juanes collaborating with Latin music legend Juan Luis Guerra, who acted as music director, and sharing duets with special guests Joaquín Sabina and Paula Fernándes. The album's first single "La Señal" reached #1 on the "Hot Latin Songs" chart, giving Juanes the 8th #1 song of his career. Juanes has been called "the single most important figure of the past decade in Latin music" (Los Angeles Times); "the first truly international rock star to emerge from Latin America" (Associated Press); and "Latin America's hottest singer-songwriter… a soulful poet with electric guitar" (New York Times).About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
SOURCE Chrysler Group LLC
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 27, 2015 01:00 AM EDT Reads: 1,833
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 26, 2015 09:00 PM EDT Reads: 4,826
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 26, 2015 06:00 PM EDT Reads: 1,577
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
May. 26, 2015 05:00 PM EDT Reads: 4,729
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
May. 26, 2015 02:00 PM EDT Reads: 6,360
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
May. 26, 2015 01:15 PM EDT Reads: 711
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 26, 2015 01:00 PM EDT Reads: 6,852
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
May. 26, 2015 01:00 PM EDT Reads: 4,204
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 26, 2015 12:15 PM EDT Reads: 1,948
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
May. 26, 2015 12:00 PM EDT Reads: 1,851
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
May. 26, 2015 12:00 PM EDT Reads: 1,789
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
May. 26, 2015 11:00 AM EDT Reads: 5,612
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
May. 26, 2015 11:00 AM EDT Reads: 3,918
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
May. 26, 2015 10:15 AM EDT Reads: 1,138
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
May. 26, 2015 10:00 AM EDT Reads: 3,049
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
May. 26, 2015 10:00 AM EDT Reads: 1,761
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
May. 26, 2015 09:00 AM EDT Reads: 5,119
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
May. 26, 2015 08:00 AM EDT Reads: 5,880
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
May. 26, 2015 08:00 AM EDT Reads: 5,393
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
May. 25, 2015 11:00 PM EDT Reads: 5,967