Welcome!

API Journal Authors: Elizabeth White, Pat Romanski, Flint Brenton, Carmen Gonzalez, Liz McMillan

News Feed Item

Ram Truck Brand Launches Partnership with Multi-platinum Latin Music Superstar Juanes for 'A Todo, Con Todo' Bilingual Hispanic Ad Campaign

AUBURN HILLS, Mich., Nov. 14, 2012 /PRNewswire/ --

  • Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision
  • Digital and social media components engage consumers and promote partnership to respective fan bases
  • Ram teams with Shazam® to deliver an interactive mobile experience targeting the Hispanic market
  • 'A Todo, Con Todo' campaign featuring Juanes to run globally

Multi-platinum Latin music superstar Juanes, a Grammy and 17-time Latin Grammy award winner who has sold more than 15 million albums worldwide, is partnering with the Ram Truck brand in a new "A Todo, Con Todo" ("to everything, with everything") bilingual advertising campaign for the new 2013 Ram 1500 pickup truck.

The partnership includes television commercials and digital and social media components, including dedicated web landing pages created in both Spanish (http://es.ramtrucks.com/Juanes) and English (www.ramtrucks.com/Juanes), and a partnership with Shazam®. The landing pages will be live Nov. 15.

"Juanes' creative fusion of musical styles and the bold way he blends lyrics about everyday life and deeper issues make him the perfect Ram partner," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "His music and his persona encapsulate the essence of the Ram 1500 pickup – the most capable truck for every professional and lifestyle need. Both Juanes and Ram embody the 'A Todo, Con Todo' spirit, giving everything they've got to everything they do."

Juanes debuts his song "Cumbia Sexy" in three new television commercials focusing on the class-leading innovations of the 2013 Ram 1500 and the values of both Hispanic culture and Ram Truck brand. The first two spots, 60-second "Anthem" and 30-second "Big Stage," debut Nov. 15 during the Univision broadcast of the 2012 Latin Grammy awards, where Juanes is nominated for four awards and will perform during the telecast. Leading up to the Latin Grammy awards, Ram and Juanes are both engaging their respective Facebook and Twitter social media fan bases to promote the partnership and the song and TV spot debuts.

"Ram is proud to have a Latin music superstar of Juanes' magnitude as a partner for the launch of our new Ram 1500 truck," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. "His willingness to accept challenges and dedication to doing what's right make him an authentic brand ambassador for Ram's 'A Todo, Con Todo' campaign. The new Ram 1500 symbolizes the brand's commitment to hard work, determination and dependability – values that are part of the Latino culture, and are also the bedrock for the principles that propelled Juanes to his success as an artist and social activist."

"I am extremely excited to be working with Ram trucks on such a far-reaching bilingual campaign," said Juanes. "It gives me an opportunity to share new music with a broad global audience while supporting a brand I believe in and is a dependable daily presence in the lives of many of my fans." Juanes will drive up to the Latin Grammy ceremony in a 2013 Ram 1500.

Ram is partnering with Shazam to create an interactive mobile experience for Hispanic consumers. During the Latin Grammy awards, viewers who have the Shazam App on their mobile phones or tablets will be able to tag the Juanes ads for expanded content on the new Ram Truck landing pages about the artist as well as information on the Ram 1500 truck. The free Shazam App can be downloaded in advance from the Ram landing pages, Shazam.com and every major app store.

The bilingual "A Todo, Con Todo" campaign will run globally. In addition to airing in the United States, the spots featuring Juanes will begin airing in Mexico on Nov. 16, and will be rolled out in Latin America in early 2013.

The "A Todo, Con Todo" TV ads were produced in Spanish and English and will run on national Spanish-language TV networks Univision and Telemundo, and local TV stations in key Hispanic markets. The spots also will be available for viewing on the Ram Truck brand's YouTube channel, www.youtube.com/RamTrucks.

"A Todo, Con Todo" radio ads featuring an instrumental version of Juanes' "Cumbia Sexy" song will air in major U.S. Hispanic markets. Print ads for the campaign will appear in national Spanish- and English-language Hispanic magazines, including Automundo and ESPN Deportes La Revista, and in English- and Spanish-language newspapers in top-volume U.S. Hispanic markets for Ram trucks.

Trucks are one of the top-selling segments among Latinos and the Ram 1500 and 2500 are among the best performing Chrysler Group nameplates with these consumers, Diaz explained. Ram first introduced the "A Todo, Con Todo" concept in a Hispanic ad campaign in 2011.

"A Todo, Con Todo" TV Ads

The 30-second "Big Stage" ad highlights how the best-in-class 25 mpg highway fuel economy of the new 2013 Ram 1500 provides more control and fewer stops on one's "drive for success."

"Suspension," the third spot featuring Juanes and "Cumbia Sexy," debuts later. The 30-second ad celebrates how the class-exclusive active air suspension found in the new Ram 1500 helps make "rising to the challenge a regular occurrence."

The Ram Truck brand also will launch other Hispanic-market programs this fall as part of the "A Todo, Con Todo" campaign, including a partnership with Univision Radio, sponsorship of La Banda Ram on the Yahoo! En Español channel, and sponsorship of the Mexican Fútbol soccer League.

The "A Todo, Con Todo" campaign was created by Dallas-based Richards/Lerma agency, the Hispanic marketing arm of The Richards Group.

About Juanes

With six solo albums to his credit and multi-platinum sales of over 15 million copies, Juanes is the world's leading all-Spanish language rock artist --both a GRAMMY and 17-time LATIN GRAMMY winner with eight #1 singles on Billboard's "Hot Latin Songs" chart. Juanes is also frequently recognized as one of the Spanish-speaking world's leading social media voices with an online following of over 10 million fans. The Colombian superstar's dedication as a global activist also extends far beyond his passionate lyrics and is seen in his wide ranging charitable work for his own Mi Sangre Foundation and as a co-founder of the "Paz sin Fronteras" (Peace Without Borders) organization, which utilizes music to unite populaces regardless of political or geographic divides and advocates that all people are entitled to the basic human right of peace.

"JUANES MTV Unplugged" was released in May 2012 and quickly debuted at #1 on Billboard's "Top Latin Albums" chart and in 18 countries throughout Latin America. The CD/DVD finds Juanes collaborating with Latin music legend Juan Luis Guerra, who acted as music director, and sharing duets with special guests Joaquín Sabina and Paula Fernándes. The album's first single "La Señal" reached #1 on the "Hot Latin Songs" chart, giving Juanes the 8th #1 song of his career. Juanes has been called "the single most important figure of the past decade in Latin music" (Los Angeles Times); "the first truly international rock star to emerge from Latin America" (Associated Press); and "Latin America's hottest singer-songwriter… a soulful poet with electric guitar" (New York Times).

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

SOURCE Chrysler Group LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.