|By PR Newswire||
|November 14, 2012 11:40 AM EST||
CHICAGO, Nov. 14, 2012 /PRNewswire/ -- Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social intelligence platform that mines over four years of social data from every major social network. These unique social insights are served up via proprietary algorithms that deliver an unmatched level of brand, platform and competitive intelligence.
"Out of the gate this partnership delivers value to our entire agency ecosystem. It gives teams and their clients valuable insights to inform marketing and media buys, and it answers every agency's need for robust brand intelligence, competitive analysis, content engagement data and influencer identification in real-time. The stories and experiences created by our agency partners will benefit from the deeper, more immediate visibility into the behaviors of a vast and growing global audience," said Frank Voris, VivaKi's CEO. "The insights and analytics will improve our agencies' ability to ideate, predict, buy and measure clients' campaigns and experiences."
"The Voxsup platform's proprietary algorithms give us a true competitive advantage in the marketplace, as they inform our social intelligence in a way that has never been done before in such depth and breadth," said Michael Wiley, chief social media officer of VivaKi. "This partnership will bring value to our social capabilities across all marketing channels. The Voxsup platform will inform our agencies' paid, owned and earned strategies and give them the tools and resources they need to better understand their clients' audience and how they engage with brands and content."
The Echo System and Voxsup solution is based on unique, positive user engagement as opposed to passive audience information. The data and insights reflect user activity on Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, blogs and more. Built by a group of PhDs from Northwestern University led by big data pioneer and Voxsup CEO, Dr. Alok Choudhary, the platform has been informed by the analysis of more than 450 million active profiles and publically available data on more than 22,000 brands. As a result, it encompasses more than 100 billion nodes of data.
"We're excited to bring our solution to a group as client-centric as Publicis Groupe," said Lance Neuhauser, CEO of The Echo System. "They consistently look at solutions that go beyond pricing and maximizing their own efficiencies, in order to put clients first. The combination of that mentality with The Echo System and Voxsup partnership is going to be a complete game-changer for Publicis Groupe clients."
The partnership provides an exclusive solution to Publicis Groupe and its clients for two years. The platform will also be integrated into the VivaKi Nerve Center product suite, powering robust social intelligence for greater performance.
VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world's third largest communications group, offering a full range of skills and services. On behalf of the Groupe's agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. It also operates an active ventures practice dedicated to building partnerships with pioneering companies to secure new marketing and technology innovations as well as first-mover opportunities for Publicis Groupe clients. Website: www.vivaki.com
About The Echo System
The Echo System fuels brand insights relevant to social content, consumer behavior and affinities, and marketing strategy. The Echo System combines best-in-class social technology and years of marketing experience to help agencies and brands alike make better marketing decisions in real-time using the world's largest collection of public social data. The Echo System was created in 2010 and is funded by GSV Capital and high profile angel investors from the advertising industry. Find out more at www.theechosystem.com
About Voxsup Inc.
Voxsup was founded at Northwestern University and uses big data analytics, advanced algorithms, social media analysis and massive network mining to create actionable insights for marketers in real-time. These insights are being used by large brands and agencies for social marketing, brand positioning, competitive analysis, customer relationship management and more. Voxsup's semantic mining technology for Twitter was used by journalists around the world to interview key influencers during the Arab Spring revolution. Find out more at www.voxsupinc.com
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 12:00 AM EST Reads: 2,824
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 25, 2014 04:00 PM EST Reads: 1,784
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 25, 2014 12:30 PM EST Reads: 1,831
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Dec. 25, 2014 11:00 AM EST Reads: 2,200
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Dec. 25, 2014 11:00 AM EST Reads: 2,046
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Dec. 25, 2014 11:00 AM EST Reads: 1,883
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 25, 2014 10:45 AM EST Reads: 1,656
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Dec. 25, 2014 10:15 AM EST Reads: 2,243
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 25, 2014 09:00 AM EST Reads: 7,109
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Dec. 25, 2014 07:00 AM EST Reads: 2,329
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 25, 2014 04:45 AM EST Reads: 1,923
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Dec. 25, 2014 04:00 AM EST Reads: 1,749
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 25, 2014 04:00 AM EST Reads: 1,996
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Dec. 25, 2014 04:00 AM EST Reads: 1,979
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Dec. 25, 2014 03:00 AM EST Reads: 2,302
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Dec. 25, 2014 02:30 AM EST Reads: 2,101
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Dec. 25, 2014 02:00 AM EST Reads: 2,197
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Dec. 25, 2014 02:00 AM EST Reads: 2,647
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Dec. 25, 2014 01:00 AM EST Reads: 1,823
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Dec. 25, 2014 01:00 AM EST Reads: 1,967