Welcome!

Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Jason Bloomberg, Dan Blacharski, Pat Romanski

News Feed Item

VivaKi Inks Deal with The Echo System & Voxsup for Exclusive Access to Social Data & Buying Platform

Partnership gives Publicis Groupe clients access to the industry's most robust social database

CHICAGO, Nov. 14, 2012 /PRNewswire/ -- Seeking to deliver superior social marketing strategies and media decisions to marketers, VivaKi today announced a partnership with The Echo System and Voxsup. The combination of The Echo System and Voxsup gives Publicis Groupe clients access to unparalleled brand insights and solutions through a social intelligence platform that mines over four years of social data from every major social network.  These unique social insights are served up via proprietary algorithms that deliver an unmatched level of brand, platform and competitive intelligence.

"Out of the gate this partnership delivers value to our entire agency ecosystem.  It gives teams and their clients valuable insights to inform marketing and media buys, and it answers every agency's need for robust brand intelligence, competitive analysis, content engagement data and influencer identification in real-time.  The stories and experiences created by our agency partners will benefit from the deeper, more immediate visibility into the behaviors of a vast and growing global audience," said Frank Voris, VivaKi's CEO.  "The insights and analytics will improve our agencies' ability to ideate, predict, buy and measure clients' campaigns and experiences."

"The Voxsup platform's proprietary algorithms give us a true competitive advantage in the marketplace, as they inform our social intelligence in a way that has never been done before in such depth and breadth," said Michael Wiley, chief social media officer of VivaKi. "This partnership will bring value to our social capabilities across all marketing channels. The Voxsup platform will inform our agencies' paid, owned and earned strategies and give them the tools and resources they need to better understand their clients' audience and how they engage with brands and content."

The Echo System and Voxsup solution is based on unique, positive user engagement as opposed to passive audience information.  The data and insights reflect user activity on Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, blogs and more.  Built by a group of PhDs from Northwestern University led by big data pioneer and Voxsup CEO, Dr. Alok Choudhary, the platform has been informed by the analysis of more than 450 million active profiles and publically available data on more than 22,000 brands.  As a result, it encompasses more than 100 billion nodes of data.

"We're excited to bring our solution to a group as client-centric as Publicis Groupe," said Lance Neuhauser, CEO of The Echo System. "They consistently look at solutions that go beyond pricing and maximizing their own efficiencies, in order to put clients first. The combination of that mentality with The Echo System and Voxsup partnership is going to be a complete game-changer for Publicis Groupe clients."

The partnership provides an exclusive solution to Publicis Groupe and its clients for two years.  The platform will also be integrated into the VivaKi Nerve Center product suite, powering robust social intelligence for greater performance.

About VivaKi
VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world's third largest communications group, offering a full range of skills and services.  On behalf of the Groupe's agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. It also operates an active ventures practice dedicated to building partnerships with pioneering companies to secure new marketing and technology innovations as well as first-mover opportunities for Publicis Groupe clients.  Website: www.vivaki.com

About The Echo System
The Echo System fuels brand insights relevant to social content, consumer behavior and affinities, and marketing strategy. The Echo System combines best-in-class social technology and years of marketing experience to help agencies and brands alike make better marketing decisions in real-time using the world's largest collection of public social data. The Echo System was created in 2010 and is funded by GSV Capital and high profile angel investors from the advertising industry. Find out more at www.theechosystem.com

About Voxsup Inc.
Voxsup was founded at Northwestern University and uses big data analytics, advanced algorithms, social media analysis and massive network mining to create actionable insights for marketers in real-time. These insights are being used by large brands and agencies for social marketing, brand positioning, competitive analysis, customer relationship management and more. Voxsup's semantic mining technology for Twitter was used by journalists around the world to interview key influencers during the Arab Spring revolution. Find out more at www.voxsupinc.com

SOURCE VivaKi

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...