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The Best Word of Mouth and Social Media Marketing Campaigns Revealed

Winners of the 2012 WOMMY Awards Represent the Cutting Edge of Buzz, WOMM, and Social Marketing

LAS VEGAS, NV -- (Marketwire) -- 11/14/12 -- The Word of Mouth Marketing Association (WOMMA), the official trade association of the word of mouth and social media marketing industries announces the winners of the 2012 WOMMY Awards.

WOMMA announced the winners live in Vegas last night -- at the Annual WOMMY Awards Dinner and Ceremony and winning campaigns can be viewed online at Event emcee Clint Holmes -- three time Entertainer of the Year in Las Vegas and best known for his hit "Playground in My Mind," wrote and performed an original song, just for WOMMA.

The WOMMY awards celebrate the people, brands, and partners behind the most innovative and effective word of mouth and social media marketing campaigns implemented within the past year. The WOMMY awards give companies big and small the opportunity to compete against some of the brightest and most influential brands in the world. Any marketer, brand, or partner that effectively leveraged word of mouth marketing or implemented a great idea that made a business impact was encouraged to submit.

The co-chairs for this year's WOMMY Awards are MRY's Laura Levitan, Chief Evangelist, and David Yarus, Marketing Manager. Levitan and Yarus have successfully led the way with all administration and marketing efforts for the 2012 WOMMY Awards.

"The WOMMY awards are designed to sort out the very best word of mouth marketing that works. There are a tremendous amount of interesting and innovating campaigns this year -- and we are honored to announce the winners of these prestigious awards in the rapidly expanding world of word of mouth marketing," shared WOMMY Co-Chairs Levitan and Yarus, both of governing member MRY.

The categories and winners for the 2012 WOMMY Awards include:

  • Charitable Award
    Gold: HBO|The Weight of the Nation
    Silver: Marina Maher|Secret
    Bronze: Agencia Frog|Cosan Mobil

  • Engagement Award
    Gold: Google|Doodle 4 Google
    Silver: Razorfish|Special K
    Bronze: Modal|Verizon Wireless MFQ

  • Introduction Award
    Gold: Razorfish|Axe
    Silver: Houseparty|Kraft
    Bronze: Advocacy WOM Limited|Reckitt

  • Measurement Award
    Gold: 22Squared|Costa Rica

  • Mobile Award
    Gold: Barkley|Krispy Kreme
    Silver: Intuit|Snap Tax

  • Momentum Award
    Gold: Fizz|Bissell
    Silver: Room 214|Udi's
    Bronze: Esphalhe|Kraft Brazil

  • Social Media Award
    Gold: Edelman Digital|ConAgra
    Silver: 1000 Heads|Skype
    Bronze: Esphalhe|Kraft

The 2012 WOMMY Award Winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.

WOMMA is proud to have partnered with influencers@ to develop the all new WOMMApedia -- the go to place for everything you need to know about word of mouth marketing. WOMMA is excited to highlight this year's WOMMY Award winners on the brand new WOMMApedia website.


The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

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