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Jim Schinella Named CEO of Manilla

Manilla Announces New Category-Leading Business Metrics and Partnerships

NEW YORK, NY -- (Marketwire) -- 11/14/12 -- Manilla (, the leading, free and secure service that offers the best way for consumers to manage their bills and accounts online, today announced the promotion of Jim Schinella to the role of CEO.

"I am very excited to step into the CEO role at Manilla," Schinella said. "We are already the category leader and are poised to extend our lead due to our award-winning desktop and mobile products, recognized brand and growing partner list." Schinella, who has been at Manilla since its founding and was most recently the company's chief operating officer, is a veteran digital executive, having worked at Yahoo!, SOA Software and AOL. He will assume CEO duties immediately.

Schinella steps into his new role at a time of growing momentum for Manilla. With recently signed commercial partners, including Fifth Third Bank, Alliance Data Retail Services, Condé Nast, Rodale and Hearst Magazines, Manilla has increased its potential reach to more than 70 million additional households. Manilla also has commercial relationships with Comcast, Citibank, AT&T, DIRECTV and dozens of other financial institutions and billers. Manilla has further established itself as the most popular and secure digital mailbox service, having delivered more than 4.5 million pieces of transactional first-class mail since emerging from beta in February. Manilla will soon be available to tens of millions of additional customers as a result of distribution partnerships scheduled for launch in early 2013.

Manilla's interim CEO, George Kliavkoff, will return to Hearst Entertainment & Syndication as executive vice president and deputy group head and remain on the Manilla Board of Directors. "Jim's leadership of Manilla's sales, operations, finances and customer acquisition efforts over the last 18 months have significantly contributed to establishing Manilla as a category leader," Kliavkoff said. "The entire Manilla Board and I are excited to promote Jim into the CEO role, where we are sure he will further scale the business."

Manilla's platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals and travel rewards programs, all through or via the Manilla Android or iOS mobile apps.

Consumers can use Manilla to securely pay bills online, set reminders and custom alerts, track spending, sign into accounts with one password and store unlimited documents online, among other features.

Manilla's commercial partners have targeted marketing opportunities that are completely protected from competitors. They have the ability to drive deeper customer engagement and more meaningful customer relationships, while benefiting from the cost savings of not having to send Manilla customers paper mail.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star user-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the 2012 Webby Award and People's Voice Award for Best Banking/Bill Pay Service. For more information, please visit

About Hearst Corporation
Celebrating its 125th anniversary, Hearst Corporation ( is one of the nation's largest diversified media and information companies. Its major interests include ownership of 15 daily and 36 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in the automotive, electronic and medical/pharmaceutical industries; a 50 percent stake in the global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate. Follow us on Twitter @HearstCorp.

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