|By Rebecca Gill||
|November 13, 2012 08:08 PM EST||
The Little Theme Store That Grew Up
Late in 2011 Chris Cree (you might know him from his rock star support in our forum) suggested we launch a theme store. Being the overly opinionated and bullheaded woman that I am, I quickly dismissed his idea. After all, inside my head I kept thinking “we build custom WordPress themes – we do not sell stock themes.”
Chris, knowing me like he does, just waited and brought up the idea again at another time. When I ignored him a second time, he retreated but persevered until he finally convinced me to launch the theme store. I am so thankful that I finally caved in, listened to Chris and embraced his idea. And I try really hard to make a point of thanking him each month as our store sales grow.
Go Big or Go Home
Chris had an initial idea for us to launch “a theme” for sale. Meaning singular. Well I don’t believe in doing anything half way. I like to go big, which is a trait I have obtained from my husband. In March of this year we launched our store with four themes. Okay that isn’t a huge amount of themes, but it was about three more themes than Chris expected. Chris was a trooper (as he always is) and he jumped on board with my master plan. He may have been sweating inside, but he never let me see it. He also kept me sane as we became intimate with WooCommerce and learned the ins and outs of selling and supporting digital goods.
Seven months later we are now up to fifteen live themes, seven more themes are in development, and many more theme concepts are floating around in my head. All of this activity has occurred while continuing to build custom WordPress themes for clients. The year of 2012 has been a crazy and fun ride. And honestly, as busy as it has been, I’ve loved every minute of it.
Why Create Genesis Child Themes When StudioPress Already Has Themes Available?
Good question. It’s one I’ve been asked many times over the last few months. We do not try to compete with the amazing team over at StudioPress and Copyblogger. We think they not only rock the WordPress world with a superior framework (Genesis), but they also create a ton of very cool child themes. We’ve referred prospects over to their store many times, even after we launched our own theme store.
Truth be told, the WordPress community’s love for the Genesis Framework is growing so fast, I don’t think any of us expected it. There are enough buyers of the Genesis Framework and related child themes to keep all of us busy for a very long time. Why? Because Genesis is superior for SEO, security, functionality, and a ton more things I’ll babble about in another post.
What we’ve tried to do is create themes that are different and based on our own design style. You’ll notice our themes really don’t look at all like the ones created by Brian Gardner and his team. We do this on purpose. Our theme store has themes designed by five different graphic designers and they’re all picked apart by me at various stages of the design and build process. We are different by design.
I’ve also tried really hard to create themes that are targeted for particular niches. In the last few years we’ve worked on over a hundred plus blogs and websites. While some were simply customizations, many were full development projects that required us to create and deploy a completely custom theme for our client. Each build has been an opportunity for me to listen and learn.
The mother in me always wants to solve everyone’s problems and care for those around me. So without realizing I was doing it, I listened to our custom theme clients and stored the information away until one day I started creating stock themes that solved similar problems for similar types of companies and users.
So while we do have generic themes for businesses and bloggers, you’ll find a great number of industry specific themes for law firms, accountants, doctors, dentists, musicians, daycare centers, and even eCommerce websites thanks to the plugin WooCommerce. I’ve tried to create solutions for small businesses and industries (particularly service related ones) that need a website refresh, but can’t afford a custom WordPress theme.
Introducing the Developer Pro Pack
This month we released a new Developer Pro Pack. The new developer license provides the ultimate WordPress license for purchases of our Genesis child themes. It gives buyers access to all of our stock themes, as well as the ability to use them on an unlimited number of websites and blogs. Buyers also receive all future stock themes as part of this one-time purchase.
I’ll admit that I had not planned on launching a developer license. It wasn’t until a number of buyers asked if one was available (and/or if one could be available in the near future) that I gave it much thought. Once the fourth person asked, I realized it was “probably” a good idea. Just as Chris’s original idea for the store was a winner. Yes there is a trend here and I’m well aware of it.
An Affiliate Program is in the Works
Over the last two months I’ve been asked a lot about an affiliate program. I know you’ll be surprised to hear that I resisted this idea at first too. But alas, I’m giving in and we’ll be launching an affiliate program soon. The good news is this time; I did not fight the suggestion as hard or as long as I did in the past. I’m learning.
Thank s So Much for All Your Support
I know I speak for myself, and the entire Web Savvy marketing team, when I say thank you for all of your support, patience, and feedback. We’ve come a long way over the course of a few short months and we could not have done it without the wonderful WordPress community that embraced us with their purchases and positive words of encouragement.
Some big appreciation goes out to some specific people and firms that made this all possible:
- Brian Gardner (from StudioPress) for answering my questions, encouraging us, and tweeting our child themes.
- My sister Susanne and brother-in-law Cole who were our first beta users. They not only bought themes, found bugs, and gave design feedback, they also reminded us what real users want and need.
- Gary Jones for auditing our first theme. He is a great example of the WordPress community and the belief that competition and the united goal of excellence are good for all of us.
- Thomas Griffin who allowed us to use his amazing Soliloquy slider and embed it into the license so our users didn’t have to purchase one of their own.
- The WooThemes team for creating a free and easy to use e-commerce solution. We wanted to keep the store in WordPress and when WooThemes launch WooCommerce it became possible. WooCommerce has oodles of free and premium extensions available, which also provided a mechanism for expanding the functionality and offering a great feature like the developer license.
Do What Makes You Happy
We love WordPress, designing themes, and launching websites. We do what makes us happy each and every day. The launch of our theme store only made this process a lot more fun and lets us help a lot more people.
As WooCommerce sale notifications arrive they include countries from all over the world. This made our happiness factor increased exponentially because our reach now extends well past our U.S. based clients.
With the theme store we not only do what makes us happy, we have clients popping up from Australia and Costs Rica to Ireland and Italy.
It’s a whole new level of happy.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,327
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 27, 2016 12:30 PM EDT Reads: 3,603
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 27, 2016 11:00 AM EDT Reads: 2,344
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 27, 2016 11:00 AM EDT Reads: 3,959
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 27, 2016 10:15 AM EDT Reads: 1,883
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 27, 2016 07:45 AM EDT Reads: 659
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 27, 2016 03:15 AM EDT Reads: 1,775
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 27, 2016 02:30 AM EDT Reads: 2,005
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 27, 2016 01:45 AM EDT Reads: 1,734
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 27, 2016 01:15 AM EDT Reads: 2,016
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 27, 2016 12:45 AM EDT Reads: 2,941
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 26, 2016 10:00 PM EDT Reads: 1,862
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 26, 2016 07:00 PM EDT Reads: 691
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 26, 2016 04:45 PM EDT Reads: 1,555
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 26, 2016 03:15 PM EDT Reads: 514
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 26, 2016 05:00 AM EDT Reads: 3,066
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,250
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 802
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,642
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,170