|By Rebecca Gill||
|November 13, 2012 08:08 PM EST||
The Little Theme Store That Grew Up
Late in 2011 Chris Cree (you might know him from his rock star support in our forum) suggested we launch a theme store. Being the overly opinionated and bullheaded woman that I am, I quickly dismissed his idea. After all, inside my head I kept thinking “we build custom WordPress themes – we do not sell stock themes.”
Chris, knowing me like he does, just waited and brought up the idea again at another time. When I ignored him a second time, he retreated but persevered until he finally convinced me to launch the theme store. I am so thankful that I finally caved in, listened to Chris and embraced his idea. And I try really hard to make a point of thanking him each month as our store sales grow.
Go Big or Go Home
Chris had an initial idea for us to launch “a theme” for sale. Meaning singular. Well I don’t believe in doing anything half way. I like to go big, which is a trait I have obtained from my husband. In March of this year we launched our store with four themes. Okay that isn’t a huge amount of themes, but it was about three more themes than Chris expected. Chris was a trooper (as he always is) and he jumped on board with my master plan. He may have been sweating inside, but he never let me see it. He also kept me sane as we became intimate with WooCommerce and learned the ins and outs of selling and supporting digital goods.
Seven months later we are now up to fifteen live themes, seven more themes are in development, and many more theme concepts are floating around in my head. All of this activity has occurred while continuing to build custom WordPress themes for clients. The year of 2012 has been a crazy and fun ride. And honestly, as busy as it has been, I’ve loved every minute of it.
Why Create Genesis Child Themes When StudioPress Already Has Themes Available?
Good question. It’s one I’ve been asked many times over the last few months. We do not try to compete with the amazing team over at StudioPress and Copyblogger. We think they not only rock the WordPress world with a superior framework (Genesis), but they also create a ton of very cool child themes. We’ve referred prospects over to their store many times, even after we launched our own theme store.
Truth be told, the WordPress community’s love for the Genesis Framework is growing so fast, I don’t think any of us expected it. There are enough buyers of the Genesis Framework and related child themes to keep all of us busy for a very long time. Why? Because Genesis is superior for SEO, security, functionality, and a ton more things I’ll babble about in another post.
What we’ve tried to do is create themes that are different and based on our own design style. You’ll notice our themes really don’t look at all like the ones created by Brian Gardner and his team. We do this on purpose. Our theme store has themes designed by five different graphic designers and they’re all picked apart by me at various stages of the design and build process. We are different by design.
I’ve also tried really hard to create themes that are targeted for particular niches. In the last few years we’ve worked on over a hundred plus blogs and websites. While some were simply customizations, many were full development projects that required us to create and deploy a completely custom theme for our client. Each build has been an opportunity for me to listen and learn.
The mother in me always wants to solve everyone’s problems and care for those around me. So without realizing I was doing it, I listened to our custom theme clients and stored the information away until one day I started creating stock themes that solved similar problems for similar types of companies and users.
So while we do have generic themes for businesses and bloggers, you’ll find a great number of industry specific themes for law firms, accountants, doctors, dentists, musicians, daycare centers, and even eCommerce websites thanks to the plugin WooCommerce. I’ve tried to create solutions for small businesses and industries (particularly service related ones) that need a website refresh, but can’t afford a custom WordPress theme.
Introducing the Developer Pro Pack
This month we released a new Developer Pro Pack. The new developer license provides the ultimate WordPress license for purchases of our Genesis child themes. It gives buyers access to all of our stock themes, as well as the ability to use them on an unlimited number of websites and blogs. Buyers also receive all future stock themes as part of this one-time purchase.
I’ll admit that I had not planned on launching a developer license. It wasn’t until a number of buyers asked if one was available (and/or if one could be available in the near future) that I gave it much thought. Once the fourth person asked, I realized it was “probably” a good idea. Just as Chris’s original idea for the store was a winner. Yes there is a trend here and I’m well aware of it.
An Affiliate Program is in the Works
Over the last two months I’ve been asked a lot about an affiliate program. I know you’ll be surprised to hear that I resisted this idea at first too. But alas, I’m giving in and we’ll be launching an affiliate program soon. The good news is this time; I did not fight the suggestion as hard or as long as I did in the past. I’m learning.
Thank s So Much for All Your Support
I know I speak for myself, and the entire Web Savvy marketing team, when I say thank you for all of your support, patience, and feedback. We’ve come a long way over the course of a few short months and we could not have done it without the wonderful WordPress community that embraced us with their purchases and positive words of encouragement.
Some big appreciation goes out to some specific people and firms that made this all possible:
- Brian Gardner (from StudioPress) for answering my questions, encouraging us, and tweeting our child themes.
- My sister Susanne and brother-in-law Cole who were our first beta users. They not only bought themes, found bugs, and gave design feedback, they also reminded us what real users want and need.
- Gary Jones for auditing our first theme. He is a great example of the WordPress community and the belief that competition and the united goal of excellence are good for all of us.
- Thomas Griffin who allowed us to use his amazing Soliloquy slider and embed it into the license so our users didn’t have to purchase one of their own.
- The WooThemes team for creating a free and easy to use e-commerce solution. We wanted to keep the store in WordPress and when WooThemes launch WooCommerce it became possible. WooCommerce has oodles of free and premium extensions available, which also provided a mechanism for expanding the functionality and offering a great feature like the developer license.
Do What Makes You Happy
We love WordPress, designing themes, and launching websites. We do what makes us happy each and every day. The launch of our theme store only made this process a lot more fun and lets us help a lot more people.
As WooCommerce sale notifications arrive they include countries from all over the world. This made our happiness factor increased exponentially because our reach now extends well past our U.S. based clients.
With the theme store we not only do what makes us happy, we have clients popping up from Australia and Costs Rica to Ireland and Italy.
It’s a whole new level of happy.
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 30, 2017 12:15 AM EDT Reads: 3,516
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 29, 2017 09:30 PM EDT Reads: 2,442
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Mar. 29, 2017 06:30 PM EDT Reads: 2,750
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 29, 2017 03:15 PM EDT Reads: 2,265
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 29, 2017 02:30 PM EDT Reads: 2,328
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 29, 2017 02:30 PM EDT Reads: 3,873
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
Mar. 29, 2017 02:30 PM EDT Reads: 784
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 29, 2017 02:15 PM EDT Reads: 3,330
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 29, 2017 01:30 PM EDT Reads: 1,801
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Mar. 29, 2017 12:15 PM EDT Reads: 7,970
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 29, 2017 11:45 AM EDT Reads: 2,628
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 29, 2017 11:00 AM EDT Reads: 3,501
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 29, 2017 10:15 AM EDT Reads: 1,788
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 29, 2017 10:00 AM EDT Reads: 2,388
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 29, 2017 08:45 AM EDT Reads: 987
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 29, 2017 08:00 AM EDT Reads: 7,602
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 29, 2017 06:00 AM EDT Reads: 9,116
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Mar. 29, 2017 04:00 AM EDT Reads: 15,172
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 29, 2017 03:45 AM EDT Reads: 2,226
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 29, 2017 03:30 AM EDT Reads: 3,307