Welcome!

Cognitive Computing Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Chris Schwarz, Rajeev Kozhikkattuthodi

News Feed Item

Fan Appz Launches Personalized Marketing Platform to Help Brands Turn Fans into Customers

SAP Sapphire – Fan Appz, which helps brands convert fans into loyal customers, today launched its Personalized Marketing Platform. Available now, the platform is a next-generation social media marketing solution that helps companies drive conversions and repeat purchases, turning good customers into great ones.

"The fun of counting Likes, comments and retweets has faded. Companies want to see their social media investment drive sales," said Jon Siegal, Founder & CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer wants to be addressed as a unique individual – not ‘marketed to’ as part of some mythical mass audience.

“Social data holds the key,” he added. “From email addresses and demographics to Likes, brand affinities and interests, it gives marketers the insights they need to address consumers as individuals with relevant, meaningful messages that drive response. That’s how social can help build customer lifetime value.”

Unlike first-generation social media solutions that focus on building awareness at the top of the funnel, Fan Appz’ Personalized Marketing Platform helps brands close the sale. It makes it easy to drive engagement, capture social data, and analyze it for actionable insights. It then helps brands put those insights to work to improve the targeting, personalization and performance of all of their marketing efforts, from email marketing and social and display advertising to website and in-store promotions.

Fan Appz’ new solution runs on the SAP HANA® platform. Fan Appz chose to support SAP HANA for its unprecedented speed and scalability, which enables the real-time analytical processing of large volumes of complex data. Fan Appz’ major brand clients have hundreds of millions of fans, each of which has thousands of social data attributes.

“As the leading Spanish-language content creator in the US, Telemundo is engaging the Fan Appz’ Personalized Marketing Platform to super-serve our audience with content across every social media platform,” said Borja Perez, SVP Digital and Social Media, Telemundo. “With millions of fans and followers across the globe, we are always looking for ways to gain insights to further connect with our audience.”

Here’s how the three components of the Personalized Marketing Platform work:

  1. Fan Appz’ Social Experience Apps make it easy to grow and engage social audiences across multiple networks, including Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram, and capture social data. The complete suite of publishing, engagement and promotional apps – including sweepstakes, contests, games and more – help brands drive viral engagement to gather valuable social data inputs.
  2. Fan Appz’ Consumer Insights Hub helps brands learn more about their fans, including likes, interests and such demographics as gender, age, location, education, relationship status, etc. Comprising an industry-leading social data warehouse and a social OLAP dashboard, the Hub makes it easy to capture, filter and analyze social data to glean actionable insights. Brands can also integrate their customer and transaction data.
  3. Fan Appz’ Marketing Integration Solutions empower brands to put their social data insights to work driving conversion across all of their marketing efforts. The marketing solutions comprise a growing series of APIs that work with major email marketing platforms, ad targeting services and website recommendation solutions, as well as integrations with select providers.

Integral to its Personalized Marketing Platform, Fan Appz has also released key innovations and enhancements to its suite of Social Experience Apps. These include a superior mobile experience for consumers using smartphones and tablets, a ‘Refer-A-Friend’ feature that rewards fans for sharing, and integration with Instagram, Pinterest, Tumblr and Google+ (in addition to Facebook and Twitter). The company also released its Prediction & Trivia Game, which can live on sites of all kinds. Used by major brands during the London 2012 Olympics, the game reflects players actions on their Facebook timelines and tickers, driving brand impressions and bringing still more players into the game.

Read more about these innovations and improvements on our blog.

About Fan Appz, Inc.

Fan Appz helps brands convert fans into customers, and turn good customers into great ones. Our Personalized Marketing Platform makes it easy to grow, engage and learn about and convert your audiences, starting with compelling social experiences that build awareness and drive engagement. With strong foundations in the CRM software and Direct Marketing industries, our mission is to help brands use social data insights to improve the performance of all of their marketing efforts. Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer (PMD) qualified by the PMD program in Apps and Pages. The company is headquartered in Santa Monica, CA. For more information, visit our site, Like us on Facebook or follow us on Twitter.

Facebook® is a registered trademark of Facebook, Inc.
SAP and SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...