Welcome!

Cognitive Computing Authors: Liz McMillan, Kevin Benedict, Elizabeth White, Rene Buest, Yeshim Deniz

News Feed Item

Fan Appz Launches Personalized Marketing Platform to Help Brands Turn Fans into Customers

SAP Sapphire – Fan Appz, which helps brands convert fans into loyal customers, today launched its Personalized Marketing Platform. Available now, the platform is a next-generation social media marketing solution that helps companies drive conversions and repeat purchases, turning good customers into great ones.

"The fun of counting Likes, comments and retweets has faded. Companies want to see their social media investment drive sales," said Jon Siegal, Founder & CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer wants to be addressed as a unique individual – not ‘marketed to’ as part of some mythical mass audience.

“Social data holds the key,” he added. “From email addresses and demographics to Likes, brand affinities and interests, it gives marketers the insights they need to address consumers as individuals with relevant, meaningful messages that drive response. That’s how social can help build customer lifetime value.”

Unlike first-generation social media solutions that focus on building awareness at the top of the funnel, Fan Appz’ Personalized Marketing Platform helps brands close the sale. It makes it easy to drive engagement, capture social data, and analyze it for actionable insights. It then helps brands put those insights to work to improve the targeting, personalization and performance of all of their marketing efforts, from email marketing and social and display advertising to website and in-store promotions.

Fan Appz’ new solution runs on the SAP HANA® platform. Fan Appz chose to support SAP HANA for its unprecedented speed and scalability, which enables the real-time analytical processing of large volumes of complex data. Fan Appz’ major brand clients have hundreds of millions of fans, each of which has thousands of social data attributes.

“As the leading Spanish-language content creator in the US, Telemundo is engaging the Fan Appz’ Personalized Marketing Platform to super-serve our audience with content across every social media platform,” said Borja Perez, SVP Digital and Social Media, Telemundo. “With millions of fans and followers across the globe, we are always looking for ways to gain insights to further connect with our audience.”

Here’s how the three components of the Personalized Marketing Platform work:

  1. Fan Appz’ Social Experience Apps make it easy to grow and engage social audiences across multiple networks, including Facebook, Twitter, Google+, Tumblr, Pinterest and Instagram, and capture social data. The complete suite of publishing, engagement and promotional apps – including sweepstakes, contests, games and more – help brands drive viral engagement to gather valuable social data inputs.
  2. Fan Appz’ Consumer Insights Hub helps brands learn more about their fans, including likes, interests and such demographics as gender, age, location, education, relationship status, etc. Comprising an industry-leading social data warehouse and a social OLAP dashboard, the Hub makes it easy to capture, filter and analyze social data to glean actionable insights. Brands can also integrate their customer and transaction data.
  3. Fan Appz’ Marketing Integration Solutions empower brands to put their social data insights to work driving conversion across all of their marketing efforts. The marketing solutions comprise a growing series of APIs that work with major email marketing platforms, ad targeting services and website recommendation solutions, as well as integrations with select providers.

Integral to its Personalized Marketing Platform, Fan Appz has also released key innovations and enhancements to its suite of Social Experience Apps. These include a superior mobile experience for consumers using smartphones and tablets, a ‘Refer-A-Friend’ feature that rewards fans for sharing, and integration with Instagram, Pinterest, Tumblr and Google+ (in addition to Facebook and Twitter). The company also released its Prediction & Trivia Game, which can live on sites of all kinds. Used by major brands during the London 2012 Olympics, the game reflects players actions on their Facebook timelines and tickers, driving brand impressions and bringing still more players into the game.

Read more about these innovations and improvements on our blog.

About Fan Appz, Inc.

Fan Appz helps brands convert fans into customers, and turn good customers into great ones. Our Personalized Marketing Platform makes it easy to grow, engage and learn about and convert your audiences, starting with compelling social experiences that build awareness and drive engagement. With strong foundations in the CRM software and Direct Marketing industries, our mission is to help brands use social data insights to improve the performance of all of their marketing efforts. Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer (PMD) qualified by the PMD program in Apps and Pages. The company is headquartered in Santa Monica, CA. For more information, visit our site, Like us on Facebook or follow us on Twitter.

Facebook® is a registered trademark of Facebook, Inc.
SAP and SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.