DENVER, Nov. 13, 2012 /PRNewswire/ -- EffectiveUI, a leading user experience agency, will showcase the importance of customer feedback and taking an iterative approach to digital application creation during "Outside In" – Forrester's Forum for Customer Experience Professionals – taking place at the Westin Bonaventure Hotel and Suites, Nov. 14 and 15 in Los Angeles, Calif.

Rebecca Flavin, CEO of EffectiveUI, and Sven Folleras, managing director of IT, FedEx Services will host a Guest Executive Forum titled, "Why Your App Should Never Be Done." Through the example of Print Online, FedEx Office's web-to-print solution, Flavin and Folleras will discuss why businesses should view digital products as ongoing projects, and will share tips and best practices for collecting and incorporating customer feedback in order to maintain an iterative process. They will also provide recommendations on how to prioritize the application's roadmap and get consensus among multiple stakeholders with varying goals.   

The session takes place Thursday, Nov. 15 at 11:45 a.m. Pacific Time. EffectiveUI is a gold sponsor for the Forum; please visit booth 113 for more information.  

Supporting Resources

• EffectiveUI
• FedEx Print Online
• Forrester's Customer Experience Forum
• Full list of upcoming EffectiveUI events

About EffectiveUI
Founded in 2005, EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people's lives. By researching and articulating user needs, our team of customer insight, design and technology services experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. EffectiveUI works with some of today's top companies – including AAA, American Greetings, Boeing, CenturyLink, Discovery Channel, eBay, GE Health, National Geographic, and Navy Federal Credit Union – to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world's largest communications services group.

To learn more about EffectiveUI, visit www.effectiveui.com, send an email to info@effectiveui.com or call 888-310-5327.

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EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product names may be trademarks of their respective owners.

SOURCE EffectiveUI