Click here to close now.


API Journal Authors: Elizabeth White, Jason Bloomberg, Liz McMillan, Carmen Gonzalez, AppDynamics Blog

News Feed Item

Platfora Announces $20M Investment to Fuel Company Growth

Battery Ventures Leads Round in Breakthrough In-Memory Business Intelligence Platform for Hadoop

SAN MATEO, CA -- (Marketwire) -- 11/13/12 -- Platfora (, the first in-memory business intelligence (BI) platform for Hadoop and Big Data, closed a $20M Series B round of funding led by Battery Ventures with participation from existing investors Andreessen Horowitz and Sutter Hill Ventures. In-Q-Tel is also an investor in Platfora. Roger Lee, general partner at Battery Ventures, joins the Platfora Board of Directors. Platfora will use the investment to respond to strong interest in its product -- by expanding sales and marketing organizations in the US and globally, and continuing to build out its highly regarded product engineering and design team in San Mateo, CA.

Platfora is a fundamentally different kind of BI platform. It transforms raw data in Hadoop into scale-out, in-memory BI without the need for a traditional data warehouse. Business users are presented with powerful and easy-to-use web-based interface for exploring and analyzing big data. This is the first product of its kind to use HTML5 canvas technology, enabling collaborative data analysis across any device or platform.

"We couldn't be happier with the way the market has reacted to Platfora -- we've seen a burning interest in letting non-technical users harness the data in Hadoop for visual insight," said Ben Werther, CEO and founder, Platfora. "In order to address the interest in Platfora, we need to accelerate our go-to-market strategy and quickly grow our team. We're so honored to have the investors we do and we are focused on getting Platfora to wide availability in Q1 2013."

Platfora works by intelligently distilling data from Hadoop into a high performance data processing engine, making access to the data extremely fast. Platfora leverages the power of Hadoop to perform the heavy lifting, processing massive data sets into highly efficient, scale-out in-memory 'lenses,' which can seamlessly span dozens or hundreds of servers to utilize their collective memory and processing.

Platfora's biggest innovation lies in how the layers work together seamlessly. It automatically and immediately refines the in-memory data based on the questions being asked by end users, instead of requiring 6-12 month IT cycles and manual engineering as is the case today.

"We believe that Platfora represents the future of business analytics. With the emergence of Hadoop, legacy ETL, data warehouses, and BI solutions no longer make sense," said Mike Dauber, principal at Battery Ventures. "The early demand for Platfora speaks to the company's vision and understanding of how businesses need and want to access and analyze data. Ben and the rest of the Platfora team are building the next powerhouse data company and we are thrilled to be a part of it."

Platfora is hiring.

About Platfora, Inc.
Platfora changes the way businesses use data. Headquartered in San Mateo, CA, we put the power of big data in the hands of people who need it most, the end users. Platfora makes Hadoop amazing. Platfora is funded by Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures, and In-Q-Tel. For more details, visit and follow us @platfora.

About Andreessen Horowitz
Andreessen Horowitz is a Silicon Valley venture capital firm that provides seed, venture and growth-stage funding to the best new technology companies. Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz specializes in helping entrepreneurs become successful CEOs and build important and enduring companies. Its investing partners are Marc Andreessen, Ben Horowitz, John O'Farrell, Scott Weiss, Jeff Jordan and Peter Levine, all widely recognized experts in the creation, scaling and operation of high growth technology companies. The firm has $2.7 billion under management. The firm's investments include Airbnb, Apptio, Box, Fab, Facebook, Foursquare, Github, Jawbone, Jumio, Lookout, Lytro, Pinterest, Twitter, and Udacity. The firm was established in June 2009 and is located in Menlo Park, California.

About Battery Ventures
Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company's life, from seed, start-up and expansion financing, to growth equity and buyouts. Battery has supported many breakthrough companies around the world, including seven companies who have IPO'd in the past fourteen months. Past portfolio companies include: Akamai Technologies (IPO), Angie's List (IPO), Anobit (acquired by Apple), Groupon (IPO), ITA Software (acquired by Google), Kashya (acquired by EMC), Netezza (acquired by IBM), VSS Monitoring (acquired by Danaher), and XtremIO (acquired by EMC). Its current portfolio includes emerging and more established firms such as Bazaarvoice (IPO), Calxeda, Continuuity, Cumulus Networks, Delphix, ExactTarget (IPO), Guidewire (IPO), Kontangent, Marketo, Nutanix, Opscode, and Zerto. Battery has offices in Boston, Silicon Valley and Israel. It has raised nearly $4B since inception, and is currently investing a $750M fund. For more information, visit Follow us @batteryventures.

About Sutter Hill Ventures
Sutter Hill Ventures has financed technology-based start-ups and assisted entrepreneurs in building market-leading companies since 1962. Through decades of experience, the firm has developed strong industry networks, considerable operating and venture capital experience, and an understanding of the challenges that early-stage and high-growth companies face. The firm offers expertise in developing business strategy and partnerships, building management teams, and financing companies in both public and private markets.

Previous Sutter Hill Ventures portfolio companies include NVIDIA, NetApp, Data Domain, Alteon Networks, Youku, and others. Current companies in the SHV portfolio include Pure Storage, Sumo Logic, Platfora, Glassdoor, Ruckus Wireless, and others.

Rachel Petersen
Nectar PR for Platfora
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.