|By PR Newswire||
|November 13, 2012 05:00 AM EST||
WAYNE, N.J., Nov. 13, 2012 /PRNewswire/ -- Toys"R"Us, Inc. today announced that it has redesigned its mobile shopping apps and mobile-optimized sites for Toys"R"Us® and Babies"R"Us,® providing an enhanced experience for customers looking to shop the world's leading dedicated toy and baby products retailer from wherever they are. The company has also launched a new tablet-optimized site providing tablet users easy access to the two trusted brands.
Additionally, customers can now take advantage of some of the company's popular omnichannel services, including "Buy Online, Pick Up In Store" and "Ship to Store," through their smartphones and tablets. The company's enhanced mobile shopping capabilities offer a unified shopping cart as shoppers are able to navigate seamlessly between Toys"R"Us and Babies"R"Us within the app and optimized sites. The redesigned mobile shopping apps are now available for free download in the App Store for iOS and the Google Play Store for Android.
"As more and more customers use their mobile devices to browse and shop with us, we have worked to enhance this channel by redesigning our mobile site and apps, and have launched a tablet-optimized experience, making it even easier to shop Toys"R"Us and Babies"R"Us while on-the-go," said Milton Pappas, Vice President, e-Commerce Customer Experience. "With the addition of 'Buy Online, Pick Up In Store' to our mobile offerings, busy parents and gift-givers can place an order while out and about and pick it up at their local store within three hours – perfect for last-minute purchases leading up to Christmas."
In 2009, the company introduced mobile shopping options providing busy shoppers convenient access to its Toys"R"Us and Babies"R"Us brands from any web-enabled device. Since then, time-strapped customers have been able to shop the mobile-enabled "R"Us sites, and take advantage of the company's dedicated apps. Mobile is the company's fastest growing channel of customer engagement, and Toys"R"Us continues to look for ways to enhance its mobile capabilities. For additional information on the company's mobile offerings, please visit Toysrus.com/Mobile.
On-the-Go Toy-Buying Made Easy
Featuring a fresh design and layout, the redesigned mobile site and app, along with the new tablet-optimized experience, offer easy-to-use navigation tools. Customers can search and browse products, read reviews and item descriptions, view video content and place an order conveniently while on-the-go. The mobile app and optimized sites mirror the search functionality of the company's trusted e-commerce sites and allow users to search by Category, Age, Character/Theme, Brand, What's New and Clearance. Babies"R"Us shoppers can also browse by Top Registry Items.
App Offers New Barcode/QR Code Scanner for Users to Access Product Details Instantly
Through the redesigned mobile shopping app for iPhone and Android, users can now scan a product barcode or a QR code while in-store to obtain more information on an item of interest. By scanning a product's barcode, customers will be directed to a page where they can see product details and user reviews and will be able to add the item to their shopping cart quickly.
Fast Access to Local Ads and Deals
Shoppers using a mobile device or tablet can enter their zip code to view the weekly ad and deals for their area. In addition, they can save their "home store" under the store locator function to be automatically directed to the weekly ad for their area.
Customers can also get instant access to new deals and savings through the company's "R" Mobile Messaging program. Each week exciting coupons, events and savings for Toys"R"Us and Babies"R"Us are sent directly to enrolled customers' mobile phones. SMS messages are sent up to twice per week, and highlight some of the most compelling savings currently available. Customers can text "DEALS" to 78697 to receive Toys"R"Us offers, "DEALS" to 72229 for Babies"R"Us offers and "EEDEALS" to 78697 to receive special notifications regarding electronics and entertainment offers.*
Share the Hottest Toys of the Season with the Click of a Button
Customers can easily share their favorite items with family and friends through Twitter, Facebook and Pinterest from their smartphone or tablet.
The company is supporting the launch of its new and enhanced mobile shopping capabilities with in-store signage, SMS messages and through the company's social media sites.
For all the latest news about the 2012 Holiday Season at Toys"R"Us, visit "R" Holiday Press Room at http://www.toysrusinc.com/press-room/r-holiday-press-room/.
*Message and data rates may apply. Up to two messages per week. Text STOP to cancel. Text HELP for assistance.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 640 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
SOURCE Toys"R"Us, Inc.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Jan. 31, 2015 11:00 AM EST Reads: 3,387
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
Jan. 31, 2015 11:00 AM EST Reads: 2,459
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Jan. 31, 2015 10:45 AM EST Reads: 3,261
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:45 AM EST Reads: 3,665
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Jan. 31, 2015 10:45 AM EST Reads: 2,719
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Jan. 31, 2015 10:30 AM EST Reads: 2,583
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Jan. 31, 2015 10:00 AM EST Reads: 3,245
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Jan. 31, 2015 10:00 AM EST Reads: 3,243
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Jan. 31, 2015 10:00 AM EST Reads: 2,460
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Jan. 31, 2015 10:00 AM EST Reads: 2,919
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 09:30 AM EST Reads: 2,416
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 31, 2015 09:00 AM EST Reads: 2,907
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 31, 2015 09:00 AM EST Reads: 2,870
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Jan. 31, 2015 08:45 AM EST Reads: 2,088
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 31, 2015 08:30 AM EST Reads: 3,185
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 31, 2015 08:30 AM EST Reads: 3,083
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Jan. 31, 2015 06:30 AM EST Reads: 2,003
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Jan. 31, 2015 05:45 AM EST Reads: 3,227
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Jan. 31, 2015 03:00 AM EST Reads: 3,511
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jan. 31, 2015 02:00 AM EST Reads: 3,127