Welcome!

API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

News Feed Item

Saving Lives Drug and Alcohol Coalition Kicks-Off Los Angeles Underage Drinking Prevention Campaign Tuesday, November 13, 2012

West Valley LAPD Community Room

TARZANA, Calif., Nov. 12, 2012 /PRNewswire-USNewswire/ -- Saving Lives Drug and Alcohol Coalition, a Drug-Free Communities grantee funded by the White House Office of National Drug Control Policy launches its Kick-off Underage Drinking Campaign with a press conference on Tuesday, November 13, 2012 at 11:00 a.m. at the West Valley Los Angeles Police Department Community Room.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

The Saving Lives Drug and Alcohol Coalition has partnered with the Los Angeles Police Department, the Department of Alcoholic Beverage Control, Tarzana Treatment Centers, and the San Fernando Valley Partnership to enhance community awareness that underage drinking kills more youth than all illegal drugs combined.

"We're getting the message out," says Susan Blauner, Director of Operations for Saving Lives Drug and Alcohol Coalition, "that no underage drinking is safe underage drinking. We want adults to be responsible and know that if they provide alcohol to underage youth, the consequences can be dire."

Saving Lives will run billboards, bus bench ads, and radio spots in Los Angeles County as part of this holiday campaign to reduce underage consumption of alcohol. In addition, in partnership with the Department of Alcoholic Beverage Control, Saving Lives has created a high-quality poster signage which states "BUYING, SELLING, AND/OR PROVIDING ALCOHOL TO YOUTH UNDER 21 IS AGAINST THE LAW" to be posted in the store front windows of vendors who sell alcohol in Los Angeles County.

The warning sign, translated into eight languages, reflecting the diverse community of Los Angeles County, will be unveiled at the press conference. As vendors are the first line of defense against underage drinking, this warning sign is intended to make it clear that vendors need to be responsible sellers of alcoholic beverages. It will also remind employees not to sell to youth under 21.

Ruben Rodriguez, Board Member of Alcohol Justice says, "Adults are already set in their ways but the new market and clients for the alcohol industry are our children. Being that our population in Los Angeles is rich in diversity, we must warn about the dangers of selling alcohol to minors and prevent youth access in every language possible."

While the overall message of the campaign is that underage drinking kills, the campaign also aims to eliminate adults providing alcohol to minors, to reduce the number of alcohol-related injuries and deaths, and to promote community awareness regarding the problems associated with youth access to alcohol.

The mission of the Saving Lives Coalition is to increase community awareness to reduce drug and alcohol abuse among youth through education, media advocacy, increased enforcement, and changes in policies.

The press conference will be held on Tuesday, November 13, 2012 at 11:00 a.m. at the West Valley Los Angeles Police Department Community Room, 19020 Vanowen Boulevard, Reseda, CA 91335.

Speakers include:

  • Captain John Egan, West Valley LAPD
  • Assemblyman Bob Blumenfield
  • Assistant Director Joseph Cruz, Department of Alcoholic Beverage Control
  • Jose Salazar, M.P.H., Ph.D., Tarzana Treatment Centers
  • Albert Melena, Executive Director, San Fernando Valley Partnership
  • Ruben Rodriguez, Board Member, Alcohol Justice
  • Scott Seo, SEO & Company
  • Susan Blauner, Director of Operations, Saving Lives Drug and Alcohol Coalition

These community leaders will be available to answer media questions.

CONTACT: For more information contact: Alison Graham AJGpr [email protected]
310-494-1554

CONTACT: Alison Graham 310-494-1554
Jorge Castillo 213-840-3336

SOURCE Alcohol Justice

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.