Welcome!

Cognitive Computing Authors: Vaibhaw Pandey, William Schmarzo, Rostyslav Demush, Elizabeth White, Pat Romanski

News Feed Item

Global Sources' latest study exposes China electronics engineering Decision-makers' reliance on media

HONG KONG, Nov. 12, 2012 /PRNewswire/ -- Global Sources' (NASDAQ: GSOL) joint venture subsidiary, eMedia Asia Limited, released in a study today that 85 percent of China's electronics engineering Decision-makers are pre-informed with specific company and product information prior to conducting a web search. China Decision-makers' number one media source for gathering information is from third-party industry electronics engineering websites.

(Photo: http://photos.prnewswire.com/prnh/20030303/LNM011LOGO-b )

The research shows that depending on the task at hand, Decision-makers rely on various forms of media to gather information. Decisions-makers' top three media sources for each of the following tasks are listed below:

  • Hear about new technology: Electronics Engineering Websites (71 percent), Industry Tradeshows (55 percent), and Electronics Engineering Magazines (46 percent).
  • Gain deeper technical analysis: Electronics Engineering Websites (59 percent), Datasheet Websites (45 percent), and Vendor Websites (42 percent).
  • Find solutions to design problems: Electronics Engineering Websites (62 percent), Electronics Engineering Magazines (47 percent), and Vendor Websites (42 percent).
  • Get industry news/rumor: Electronics Engineering Websites (72 percent), Industry Tradeshows (54 percent), and Electronics Engineering Magazines (50 percent).

The study of 3,468 China electronics engineers, which included 1,201 China Decision-makers, discovered that 63 percent of Decision-makers hold the title of manager or executive. Fifty-five percent of Decision-makers work in the regions of Guangdong, Beijing, Shanghai or Jiangsu. The top three industries they work in are consumer electronics, communications, and industrial controls/security devices.

Furthermore, in the 52-page report, 86 percent of China electronics engineering Decision-makers indicated product quality and performance to be the number one factor in choosing products, followed by the availability of technical support (60 percent) and competitive pricing (53 percent). Moreover, when searching for technology from vendors, 48 percent indicated they look for vendors that they recognize, while placing an equal weight (28 percent) on sourcing from both American and Chinese companies.

What about the Non-Decision Makers?

Download a copy of the report (http://www.eetasia.com/emag) to further discover how this group of Decision-makers compares against two other groups of lesser decision-making power -- the Influencers group and the No Influence group. Some of the observations are summarized below:

  • Decision-makers tend to be more mature, with 47 percent over the age of 36, as compared with 30 percent of Influencers and 25 percent of the No Influence group.
  • 60 percent of Influencers hold Design Engineering positions, and 61 percent of the No Influence group hold Design Engineering positions.
  • The No Influence group hears about new technology on Forums/Blogs, 75 percent more than Decision Makers and 30 percent more than Influencers.
  • The No Influence group is two to three times more likely than the other groups to rely on Weibo (microblogging) and social networking sites to learn about industry news and rumor.

What role does age play in media reliance?

Also included in the report is a section dedicated to how media is consumed differently according to the respondents' ages. The respondents are classified according to Baby Boomer (Boomer), Generation X (Gen-X), and Generation Y (Gen-Y). Here are a few of the observations:

  • 74 percent of Baby Boomers hold management/executive positions, with 53 percent being a Decision-maker.
  • 52 percent of Gen-X hold management/executives positions, with 36 percent being a Decision-maker.
  • 13 percent of Gen-Y hold management/executive positions, with 15 percent being a Decision-maker.
  • Regardless of age, the number one media source for gathering information is from third-party industry electronics engineering websites.
  • Boomers and Gen-X rely upon electronics engineering websites, industry tradeshows, and electronics engineering magazines to find out about new technology.
  • Gen-X and Gen-Y both rely more on forums and blogs than Boomers to hear about new technology.

The complete study is available for free download at http://www.eetasia.com/emag.

Survey methodology

eMedia Asia Limited conducted the research by sending a Chinese online survey to 80,000 China electronics engineers between September 12 and 28, 2012. It received 3,468 usable responses. The results are 99 percent statistically accurate, with a margin of error plus or minus 2.1 percentage points.

Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (http://www.globalsources.com), print and digital magazines, sourcing research reports, private sourcing events, trade shows, and online sourcing fairs.

Over 1.18 million international buyers, including 90 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

Global Sources' other businesses provides Chinese-language media to companies selling to and within Greater China. These services include online web sites, print and digital magazines, seminars and trade shows. In mainland China, Global Sources has a network of more than 30 office locations and a community of over 4 million registered online users and magazine readers of its Chinese-language media.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

About eMedia Asia Limited

eMedia Asia Limited is a joint venture between Global Sources (60.1%) and United Business Media's EETimes Group (39.9%).

eMedia Asia provides 500,000-plus technology decision-makers throughout Asia and China with access to a multichannel media network. Through its technical events, publications and online network, eMedia Asia leads in providing the region's electronics community with the business and technical information they need to remain competitive.

Press Contact in Asia

Investor Contact in Asia

Camellia So

Suzanne Wang

Tel: (852) 2555-5021

Tel: (852) 2555-4747     

e-mail: [email protected] 

e-mail: [email protected]



Press Contact in U.S.

Investor Contact in U.S.

Brendon Ouimette

Cathy Mattison

Tel: (1-480) 664-8309

LHA

e-mail: [email protected]

Tel: (1-415) 433-3777


e-mail: [email protected]



SOURCE Global Sources

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.