Welcome!

Cognitive Computing Authors: Rajeev Kozhikkattuthodi, Liz McMillan, Elizabeth White, Yeshim Deniz, Jason Bloomberg

News Feed Item

Global Sources' latest study exposes China electronics engineering Decision-makers' reliance on media

HONG KONG, Nov. 12, 2012 /PRNewswire/ -- Global Sources' (NASDAQ: GSOL) joint venture subsidiary, eMedia Asia Limited, released in a study today that 85 percent of China's electronics engineering Decision-makers are pre-informed with specific company and product information prior to conducting a web search. China Decision-makers' number one media source for gathering information is from third-party industry electronics engineering websites.

(Photo: http://photos.prnewswire.com/prnh/20030303/LNM011LOGO-b )

The research shows that depending on the task at hand, Decision-makers rely on various forms of media to gather information. Decisions-makers' top three media sources for each of the following tasks are listed below:

  • Hear about new technology: Electronics Engineering Websites (71 percent), Industry Tradeshows (55 percent), and Electronics Engineering Magazines (46 percent).
  • Gain deeper technical analysis: Electronics Engineering Websites (59 percent), Datasheet Websites (45 percent), and Vendor Websites (42 percent).
  • Find solutions to design problems: Electronics Engineering Websites (62 percent), Electronics Engineering Magazines (47 percent), and Vendor Websites (42 percent).
  • Get industry news/rumor: Electronics Engineering Websites (72 percent), Industry Tradeshows (54 percent), and Electronics Engineering Magazines (50 percent).

The study of 3,468 China electronics engineers, which included 1,201 China Decision-makers, discovered that 63 percent of Decision-makers hold the title of manager or executive. Fifty-five percent of Decision-makers work in the regions of Guangdong, Beijing, Shanghai or Jiangsu. The top three industries they work in are consumer electronics, communications, and industrial controls/security devices.

Furthermore, in the 52-page report, 86 percent of China electronics engineering Decision-makers indicated product quality and performance to be the number one factor in choosing products, followed by the availability of technical support (60 percent) and competitive pricing (53 percent). Moreover, when searching for technology from vendors, 48 percent indicated they look for vendors that they recognize, while placing an equal weight (28 percent) on sourcing from both American and Chinese companies.

What about the Non-Decision Makers?

Download a copy of the report (http://www.eetasia.com/emag) to further discover how this group of Decision-makers compares against two other groups of lesser decision-making power -- the Influencers group and the No Influence group. Some of the observations are summarized below:

  • Decision-makers tend to be more mature, with 47 percent over the age of 36, as compared with 30 percent of Influencers and 25 percent of the No Influence group.
  • 60 percent of Influencers hold Design Engineering positions, and 61 percent of the No Influence group hold Design Engineering positions.
  • The No Influence group hears about new technology on Forums/Blogs, 75 percent more than Decision Makers and 30 percent more than Influencers.
  • The No Influence group is two to three times more likely than the other groups to rely on Weibo (microblogging) and social networking sites to learn about industry news and rumor.

What role does age play in media reliance?

Also included in the report is a section dedicated to how media is consumed differently according to the respondents' ages. The respondents are classified according to Baby Boomer (Boomer), Generation X (Gen-X), and Generation Y (Gen-Y). Here are a few of the observations:

  • 74 percent of Baby Boomers hold management/executive positions, with 53 percent being a Decision-maker.
  • 52 percent of Gen-X hold management/executives positions, with 36 percent being a Decision-maker.
  • 13 percent of Gen-Y hold management/executive positions, with 15 percent being a Decision-maker.
  • Regardless of age, the number one media source for gathering information is from third-party industry electronics engineering websites.
  • Boomers and Gen-X rely upon electronics engineering websites, industry tradeshows, and electronics engineering magazines to find out about new technology.
  • Gen-X and Gen-Y both rely more on forums and blogs than Boomers to hear about new technology.

The complete study is available for free download at http://www.eetasia.com/emag.

Survey methodology

eMedia Asia Limited conducted the research by sending a Chinese online survey to 80,000 China electronics engineers between September 12 and 28, 2012. It received 3,468 usable responses. The results are 99 percent statistically accurate, with a margin of error plus or minus 2.1 percentage points.

Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (http://www.globalsources.com), print and digital magazines, sourcing research reports, private sourcing events, trade shows, and online sourcing fairs.

Over 1.18 million international buyers, including 90 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

Global Sources' other businesses provides Chinese-language media to companies selling to and within Greater China. These services include online web sites, print and digital magazines, seminars and trade shows. In mainland China, Global Sources has a network of more than 30 office locations and a community of over 4 million registered online users and magazine readers of its Chinese-language media.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

About eMedia Asia Limited

eMedia Asia Limited is a joint venture between Global Sources (60.1%) and United Business Media's EETimes Group (39.9%).

eMedia Asia provides 500,000-plus technology decision-makers throughout Asia and China with access to a multichannel media network. Through its technical events, publications and online network, eMedia Asia leads in providing the region's electronics community with the business and technical information they need to remain competitive.

Press Contact in Asia

Investor Contact in Asia

Camellia So

Suzanne Wang

Tel: (852) 2555-5021

Tel: (852) 2555-4747     

e-mail: [email protected] 

e-mail: [email protected]



Press Contact in U.S.

Investor Contact in U.S.

Brendon Ouimette

Cathy Mattison

Tel: (1-480) 664-8309

LHA

e-mail: [email protected]

Tel: (1-415) 433-3777


e-mail: [email protected]



SOURCE Global Sources

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...