Welcome!

Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Shelly Palmer, Elizabeth White, Rajeev Kozhikkattuthodi

News Feed Item

Global Sources' latest study exposes China electronics engineering Decision-makers' reliance on media

HONG KONG, Nov. 12, 2012 /PRNewswire/ -- Global Sources' (NASDAQ: GSOL) joint venture subsidiary, eMedia Asia Limited, released in a study today that 85 percent of China's electronics engineering Decision-makers are pre-informed with specific company and product information prior to conducting a web search. China Decision-makers' number one media source for gathering information is from third-party industry electronics engineering websites.

(Photo: http://photos.prnewswire.com/prnh/20030303/LNM011LOGO-b )

The research shows that depending on the task at hand, Decision-makers rely on various forms of media to gather information. Decisions-makers' top three media sources for each of the following tasks are listed below:

  • Hear about new technology: Electronics Engineering Websites (71 percent), Industry Tradeshows (55 percent), and Electronics Engineering Magazines (46 percent).
  • Gain deeper technical analysis: Electronics Engineering Websites (59 percent), Datasheet Websites (45 percent), and Vendor Websites (42 percent).
  • Find solutions to design problems: Electronics Engineering Websites (62 percent), Electronics Engineering Magazines (47 percent), and Vendor Websites (42 percent).
  • Get industry news/rumor: Electronics Engineering Websites (72 percent), Industry Tradeshows (54 percent), and Electronics Engineering Magazines (50 percent).

The study of 3,468 China electronics engineers, which included 1,201 China Decision-makers, discovered that 63 percent of Decision-makers hold the title of manager or executive. Fifty-five percent of Decision-makers work in the regions of Guangdong, Beijing, Shanghai or Jiangsu. The top three industries they work in are consumer electronics, communications, and industrial controls/security devices.

Furthermore, in the 52-page report, 86 percent of China electronics engineering Decision-makers indicated product quality and performance to be the number one factor in choosing products, followed by the availability of technical support (60 percent) and competitive pricing (53 percent). Moreover, when searching for technology from vendors, 48 percent indicated they look for vendors that they recognize, while placing an equal weight (28 percent) on sourcing from both American and Chinese companies.

What about the Non-Decision Makers?

Download a copy of the report (http://www.eetasia.com/emag) to further discover how this group of Decision-makers compares against two other groups of lesser decision-making power -- the Influencers group and the No Influence group. Some of the observations are summarized below:

  • Decision-makers tend to be more mature, with 47 percent over the age of 36, as compared with 30 percent of Influencers and 25 percent of the No Influence group.
  • 60 percent of Influencers hold Design Engineering positions, and 61 percent of the No Influence group hold Design Engineering positions.
  • The No Influence group hears about new technology on Forums/Blogs, 75 percent more than Decision Makers and 30 percent more than Influencers.
  • The No Influence group is two to three times more likely than the other groups to rely on Weibo (microblogging) and social networking sites to learn about industry news and rumor.

What role does age play in media reliance?

Also included in the report is a section dedicated to how media is consumed differently according to the respondents' ages. The respondents are classified according to Baby Boomer (Boomer), Generation X (Gen-X), and Generation Y (Gen-Y). Here are a few of the observations:

  • 74 percent of Baby Boomers hold management/executive positions, with 53 percent being a Decision-maker.
  • 52 percent of Gen-X hold management/executives positions, with 36 percent being a Decision-maker.
  • 13 percent of Gen-Y hold management/executive positions, with 15 percent being a Decision-maker.
  • Regardless of age, the number one media source for gathering information is from third-party industry electronics engineering websites.
  • Boomers and Gen-X rely upon electronics engineering websites, industry tradeshows, and electronics engineering magazines to find out about new technology.
  • Gen-X and Gen-Y both rely more on forums and blogs than Boomers to hear about new technology.

The complete study is available for free download at http://www.eetasia.com/emag.

Survey methodology

eMedia Asia Limited conducted the research by sending a Chinese online survey to 80,000 China electronics engineers between September 12 and 28, 2012. It received 3,468 usable responses. The results are 99 percent statistically accurate, with a margin of error plus or minus 2.1 percentage points.

Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (http://www.globalsources.com), print and digital magazines, sourcing research reports, private sourcing events, trade shows, and online sourcing fairs.

Over 1.18 million international buyers, including 90 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

Global Sources' other businesses provides Chinese-language media to companies selling to and within Greater China. These services include online web sites, print and digital magazines, seminars and trade shows. In mainland China, Global Sources has a network of more than 30 office locations and a community of over 4 million registered online users and magazine readers of its Chinese-language media.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

About eMedia Asia Limited

eMedia Asia Limited is a joint venture between Global Sources (60.1%) and United Business Media's EETimes Group (39.9%).

eMedia Asia provides 500,000-plus technology decision-makers throughout Asia and China with access to a multichannel media network. Through its technical events, publications and online network, eMedia Asia leads in providing the region's electronics community with the business and technical information they need to remain competitive.

Press Contact in Asia

Investor Contact in Asia

Camellia So

Suzanne Wang

Tel: (852) 2555-5021

Tel: (852) 2555-4747     

e-mail: [email protected] 

e-mail: [email protected]



Press Contact in U.S.

Investor Contact in U.S.

Brendon Ouimette

Cathy Mattison

Tel: (1-480) 664-8309

LHA

e-mail: [email protected]

Tel: (1-415) 433-3777


e-mail: [email protected]



SOURCE Global Sources

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.