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BMW Group aumenta sus ventas un 13,2% en octubre

MÚNICH, Alemania, November 9, 2012 /PRNewswire/ --

- El mejor octubre de la historia con 157.618 vehículos entregados

- Las ventas de la marca BMW aumentan un 15,4%

- Robertson: Nuestro objetivo consiste en mantener esta línea de expansión

El porcentaje del aumento de ventas de BMW Group ha alcanzado de nuevo una cifra de dos dígitos en octubre. Se han entregado un total de 157.618 automóviles BMW, MINI y Rolls-Royce, lo que supone un incremento del 13,2% en comparación con el mismo mes del año anterior (139.284) y un nuevo récord para dicho mes. Desde el comienzo del año hasta finales de octubre, el volumen de ventas ascendió a 1.493.153 unidades, un incremento del 8,8% en comparación con el mismo período de 2011 (1.371.903) y un nuevo récord histórico para la compañía.

     (Photo: http://photos.prnewswire.com/prnh/20121109/573659 )

Ian Robertson, miembro del consejo de dirección de BMW AG y responsable de ventas y marketing de BMW, comentó: "Después de un tercer trimestre histórico, BMW Group anunció las ventas más altas de todos los tiempos para el mes de octubre. El mes pasado obtuvimos beneficios sólidos en muchos de nuestros mercados, especialmente en Asia y América y nuestro objetivo consiste en mantener esta línea de expansión durante los próximos meses. Estamos bien situados para conseguir un nuevo récord de ventas en 2012, a pesar de la situación en contra en la que se encuentran algunos mercados europeos".

En Asia, las ventas de BMW Group se dispararon un 36,5% en octubre con 41.028 vehículos (año anterior: 30.067). La compañía obtuvo beneficios sólidos en Asia durante los diez primeros meses del año, con ventas que ascendieron un 28,1% hasta los 398.870 vehículos (año anterior: 311.290). En China se entregaron 27.828 unidades en octubre, lo que supone una subida del 51,7% en comparación con el mismo mes del año anterior (18.346). Estas ganancias sustanciales se pueden atribuir al presente fortalecimiento de la serie X1 y la serie 3 Long Wheelbase de BMW, de fabricación local, así como al efecto interanual debido al hecho de que se agotaran las unidades de la serie 3 de BMW a finales del año pasado. En lo que va de año, se han vendido 264.884 vehículos BMW y MINI en China (año anterior: 195.868), lo que refleja una subida del 35,2%.

En América, BMW Group también experimentó un fuerte crecimiento en octubre con la distribución de 39.154 vehículos, un incremento del 20% en comparación con el año anterior (32.626). Desde que comenzó el año, se han entregado 330.042 vehículos en América (año anterior: 306.190 /+7,8%). En los EE. UU., las ventas de BMW Group subieron un 18,5% en octubre alcanzando un total de 32.339 automóviles (año anterior: 27.288). En lo que va de año, las ventas de BMW Group se sitúan un 8,4% por encima, con 267,267 vehículos en los primeros diez meses de 2012 en comparación con los 246.602 para el mismo período de 2011.

En Europa, BMW Group entregó 71.368 vehículos el mes pasado (año anterior: 71.587/-0,3%). Para el período de enero a octubre, las ventas de BMW Group se quedaron aproximadamente al mismo nivel de las del año pasado, con un total de 711.197 vehículos entregados (año anterior: 706.600/+0,7%).

Las ventas mundiales de la marca BMW aumentaron un 15,4% en octubre con 132.823 vehículos (año anterior: 115.141). La demanda de la serie 1 de BMW se mantuvo fuerte, con un incremento de ventas del 36,3%, equivalente a 19.986 unidades (año anterior: 14.668). Las ventas de la serie 3 de BMW también registraron ganancias sólidas, con 37.123 vehículos entregados el mes pasado (año anterior: 31.768/+16,9%). Las ventas de la serie 5 de BMW se incrementaron un 0,1% con 26.404 vehículos (año anterior: 26.371). Las ventas del modeloBMW X1 siguen al alza con un incremento del 38,4%, lo que supone un total de 14.090 vehículos (año anterior: 10.178). Las ventas del  modelo BMW X3 también registraron resultados sólidos con 12.668 unidades entregadas (año anterior: 10.951/+15,7%).

Los vehículos BMW de alta gama también respondieron de manera positiva: se vendieron 2.113 unidades de la serie 6 de BMW, lo que supone un incremento del 83,3% en comparación con el año anterior (1.153); las ventas del modelo BMW X5 aumentaron un 16,4% con un total de 9.630 unidades (año anterior: 8.273) y las ventas del modelo BMW X6 se incrementaron un 24,4% con un total de 3.794 unidades (año anterior: 3.050). De enero a octubre, se han entregado 1.242.817 vehículos de la marca BMW, lo que supone un incremento del 9,3% en comparación con el mismo período del año anterior (1.137.096).

MINI entregó 24.483 vehículos en todo el mundo durante el mes de octubre (año anterior: 23.842), lo que representa un ligero incremento del 2,7%. Las ventas de MINI se han visto incrementadas un 8,7% con un total de 5.888 unidades en su mercado más importante, los EE. UU., (año anterior: 5.415) y un 32,3% equivalente a 1.648 unidades (año anterior: 1.246) en su cuarto mercado más importante, China. Las ventas de MINI han aumentado un 6,7% con 247.698 vehículos entregados en los primeros diez meses de 2012 (año anterior: 232.065).

BMW Motorrad entregó 7.596 unidades en octubre (año anterior: 7.050 unidades/ +7,7%). La demanda de motos y maxi-scooters desde enero hasta octubre (inclusive) supuso un total de 93.540 unidades (año anterior: 93.942 unidades/-0,4%). Husqvarna Motorcycles suministró un total de 8.329 vehículos (año anterior: 6.775 unidades /+22,9%) a la red de distribuidores Husqvarna desde enero hasta octubre (inclusive). La demanda en el mes de octubre ascendió a un total de 973 vehículos (año anterior: 675 unidades/+44,2%).

Resumen de las ventas de BMW Group en/hasta octubre de 2012

                                             Comp.                    Comp.
                                              año      Hasta oct.      año
                          En oct. 2012     anterior    2012 incl.   anterior

    BMW Group Automobiles      157.618       +13,2%    1.493.153     +8,8%
    BMW                        132.823       +15,4%    1.242.817     +9,3%
    MINI                        24.483        +2,7%      247.698     +6,7%
    BMW Motorrad                 7.596        +7,7%       93.540     -0,4%
    Husqvarna Motorcycles          973       +44,2%        8.329    +22,9%


BMW Group

BMW Group, con sus marcas BMW, MINI, Husqvarna y Rolls-Royce, es uno de los fabricantes de automóviles y motocicletas más prósperos del mundo. Como compañía global, BMW Group cuenta con 29 instalaciones de producción y montaje en 14 países y dispone de una red de ventas global en más de 140 países.

En 2011, BMW Group vendió alrededor de 1,67 millones de coches y más de 113.000 motocicletas en todo el mundo. El beneficio antes de impuestos en el año fiscal 2011 fue de 7.380 millones de euros y los ingresos ascendieron a 68.820 millones de euros. A 31 de diciembre de 2011, BMW Group contaba con una plantilla aproximada de 100.000 empleados.

El éxito de BMW Group siempre se ha basado en la planificación a largo plazo y acciones responsables. La compañía, por tanto, ha establecido una sostenibilidad ecológica y social a través de la cadena de valores, responsabilidad de producto global y claro compromiso de conservar los recursos como parte integral de su estrategia. Como resultado de sus esfuerzos, BMW Group se ha establecido como líder industrial en los Índices de Sostenibilidad Dow Jones durante los últimos ocho años.

http://www.bmwgroup.com/

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com/

Si desea formular alguna consulta, póngase en contacto con:

Corporate Communications

[email protected], Business Communications
Teléfono: +49-89-382-24118

[email protected], Business Communications
Teléfono: +49-89-382-24544

Página web: http://www.press.bmwgroup.com/
Correo electrónico: [email protected]

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