Click here to close now.

Welcome!

Search Authors: Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez, Vormetric Blog

News Feed Item

goviral révèle les 100 meilleures marques en matière de contenu de marque

Red Bull dispose de la meilleure stratégie en matière de vidéo sociale, selon un nouveau rapport mondial publié par goviral, le premier réseau de distribution de contenu vidéo de marque.

Le premier rapport Social Video Equity de goviral établit la liste des 100 marques les plus puissantes en matière de contenu de marque en 2012. La boisson énergétique Red Bull bat les géants technologiques Google (2ème) et Samsung (5ème), tandis qu’Apple et Microsoft ne figurent même pas dans les dix premières places, arrivant respectivement en 11ème et 37ème places.

Le rapport Social Video Equity de goviral explore comment les marques internationales utilisent le contenu vidéo r dans le cadre de leur stratégie marketing. Les marques ont été auditées en fonction du volume, du nombre total de visualisations et de l’engagement pour le contenu publié sur YouTube, Vimeo et Facebook en 2012. goviral a alors utilisé son expertise en matière de contenu de marque pour évaluer la qualité, l’intention, l’innovation et la pertinence pour le public avant de calculer son score final d’équité sociale vidéo.

Les principales conclusions du rapport Social Video Equity de goviral sont :

  • Les marques de mode de luxe arrivent en tête avec Prada (7ème), Burberry (16ème) et Louis Vuitton (18ème) qui figurent toutes dans les vingt premières places du classement du fait de scores d’engagement élevés
  • Dans la bataille des marques automobiles, BMW arrive 12ème, devant VW (13ème), Mercedes Benz (15ème), Toyota (20ème) et Porsche (22ème)
  • Les marques d’alcools ont eu un impact peu prononcé, avec Smirnoff (90ème), Corona (93ème) et Jack Daniels (99ème) qui terminent toutes en fin de classement
  • Visa fait figure d’exception à la norme dans le secteur financier. Se classant en 24èmeposition, elle a largement bénéficié d’un programme offensif de contenu vidéo pour son parrainage des Jeux Olympiques
  • Seules 15 % des marques disposent de chaînes officielles sur Vimeo, la majorité d’entre elles comptant uniquement sur YouTube pour héberger leurs contenus

Les marques évaluées ont été extraites du rapport Best Global Brands de 2012 d’Interbrand, auxquelles ont été ajoutées Red Bull et Old Spice (6ème) qui, selon goviral, font une utilisation de la vidéo très percutante et engageante.

Rapport Social Video Equity 2012 de goviral – Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

« Les résultats du rapport Social Video Equity de goviral prouvent que, lorsqu’il s’agit de contenu de marque, la chance sourit aux audacieux », a déclaré Mads Holmen, directeur du Planning chez goviral. « Les marques telles que Red Bull, Old Spice et Nike aiment prendre des risques, bousculant constamment ce qui est attendu pour déclencher des conversationset apporter de la valeur aux utilisateurs. Une stratégie efficace en matière de vidéo sociale peut élever une marque au-delà du produit, créant une expérience à laquelle les consommateurs souhaitent vraiment participer ».

Pour consulter la liste complète, veuillez visiter goviral.com

Notes aux rédacteurs :

Le rapport Social Video Equity de goviral a été réalisé en septembre 2012, il analyse le contenu des marques Interbrand 2012, auxquelles ont été ajoutées Red Bull et Old Spice. Les facteurs évalués comprennent :

  • Le volume du contenu produit et distribué (nombre de vidéos et durée totale en minutes) sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • Le nombre total de vidéos regardées sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • L’engagement, composé du nombre total de « Likes » et de « Comments » pour toutes les vidéos incluses dans l’audit
  • Le nombre d’abonnés à la chaîne mondiale principale et à la chaîne officielle sur YouTube
  • Le classement de goviral tient compte de la qualité du compte, de l’utilisation de la vidéo sur le site Web de la marque, de la créativité et de l’innovation ainsi que de la pertinence pour le public

À propos de goviral

goviral est la première plateforme mondiale de distribution de contenu vidéo de marque, garantissant des audiences et des visualisations de vidéos sur la base d’un paiement au clic. La société jouit d’une couverture mondiale avec plus de 40 000 partenaires éditeurs classés en 24 thématiques et dans plus de 90 pays. goviral dispose de bureaux à Londres, New York, Paris, Milan, Copenhague, Munich, Stockholm, Oslo et Madrid. AOL a racheté goviral en janvier 2011.

À propos d’AOL Inc.

AOL Inc. (NYSE : AOL) est une société de marques qui s’est engagée à continuellement innover, croître et investir dans des marques et des expériences qui informent, divertissent et connectent le monde. AOL, qui regroupe une collection de marques internationales de grande qualité, crée des contenus originaux qui engagent les publics tant sur une échelle locale que globale. Nous aidons les marques à connecter ces publics par l’intermédiaire de solutions de publicité efficaces et engageantes.

Translated infographic available at www.goviral.com/sve100

Photos/Galerie multimédia disponibles: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=fr

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.