Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Amit Gupta

News Feed Item

goviral révèle les 100 meilleures marques en matière de contenu de marque

Red Bull dispose de la meilleure stratégie en matière de vidéo sociale, selon un nouveau rapport mondial publié par goviral, le premier réseau de distribution de contenu vidéo de marque.

Le premier rapport Social Video Equity de goviral établit la liste des 100 marques les plus puissantes en matière de contenu de marque en 2012. La boisson énergétique Red Bull bat les géants technologiques Google (2ème) et Samsung (5ème), tandis qu’Apple et Microsoft ne figurent même pas dans les dix premières places, arrivant respectivement en 11ème et 37ème places.

Le rapport Social Video Equity de goviral explore comment les marques internationales utilisent le contenu vidéo r dans le cadre de leur stratégie marketing. Les marques ont été auditées en fonction du volume, du nombre total de visualisations et de l’engagement pour le contenu publié sur YouTube, Vimeo et Facebook en 2012. goviral a alors utilisé son expertise en matière de contenu de marque pour évaluer la qualité, l’intention, l’innovation et la pertinence pour le public avant de calculer son score final d’équité sociale vidéo.

Les principales conclusions du rapport Social Video Equity de goviral sont :

  • Les marques de mode de luxe arrivent en tête avec Prada (7ème), Burberry (16ème) et Louis Vuitton (18ème) qui figurent toutes dans les vingt premières places du classement du fait de scores d’engagement élevés
  • Dans la bataille des marques automobiles, BMW arrive 12ème, devant VW (13ème), Mercedes Benz (15ème), Toyota (20ème) et Porsche (22ème)
  • Les marques d’alcools ont eu un impact peu prononcé, avec Smirnoff (90ème), Corona (93ème) et Jack Daniels (99ème) qui terminent toutes en fin de classement
  • Visa fait figure d’exception à la norme dans le secteur financier. Se classant en 24èmeposition, elle a largement bénéficié d’un programme offensif de contenu vidéo pour son parrainage des Jeux Olympiques
  • Seules 15 % des marques disposent de chaînes officielles sur Vimeo, la majorité d’entre elles comptant uniquement sur YouTube pour héberger leurs contenus

Les marques évaluées ont été extraites du rapport Best Global Brands de 2012 d’Interbrand, auxquelles ont été ajoutées Red Bull et Old Spice (6ème) qui, selon goviral, font une utilisation de la vidéo très percutante et engageante.

Rapport Social Video Equity 2012 de goviral – Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

« Les résultats du rapport Social Video Equity de goviral prouvent que, lorsqu’il s’agit de contenu de marque, la chance sourit aux audacieux », a déclaré Mads Holmen, directeur du Planning chez goviral. « Les marques telles que Red Bull, Old Spice et Nike aiment prendre des risques, bousculant constamment ce qui est attendu pour déclencher des conversationset apporter de la valeur aux utilisateurs. Une stratégie efficace en matière de vidéo sociale peut élever une marque au-delà du produit, créant une expérience à laquelle les consommateurs souhaitent vraiment participer ».

Pour consulter la liste complète, veuillez visiter goviral.com

Notes aux rédacteurs :

Le rapport Social Video Equity de goviral a été réalisé en septembre 2012, il analyse le contenu des marques Interbrand 2012, auxquelles ont été ajoutées Red Bull et Old Spice. Les facteurs évalués comprennent :

  • Le volume du contenu produit et distribué (nombre de vidéos et durée totale en minutes) sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • Le nombre total de vidéos regardées sur la chaîne mondiale principale et les chaînes officielles sur YouTube, Vimeo, Dailymotion et Facebook
  • L’engagement, composé du nombre total de « Likes » et de « Comments » pour toutes les vidéos incluses dans l’audit
  • Le nombre d’abonnés à la chaîne mondiale principale et à la chaîne officielle sur YouTube
  • Le classement de goviral tient compte de la qualité du compte, de l’utilisation de la vidéo sur le site Web de la marque, de la créativité et de l’innovation ainsi que de la pertinence pour le public

À propos de goviral

goviral est la première plateforme mondiale de distribution de contenu vidéo de marque, garantissant des audiences et des visualisations de vidéos sur la base d’un paiement au clic. La société jouit d’une couverture mondiale avec plus de 40 000 partenaires éditeurs classés en 24 thématiques et dans plus de 90 pays. goviral dispose de bureaux à Londres, New York, Paris, Milan, Copenhague, Munich, Stockholm, Oslo et Madrid. AOL a racheté goviral en janvier 2011.

À propos d’AOL Inc.

AOL Inc. (NYSE : AOL) est une société de marques qui s’est engagée à continuellement innover, croître et investir dans des marques et des expériences qui informent, divertissent et connectent le monde. AOL, qui regroupe une collection de marques internationales de grande qualité, crée des contenus originaux qui engagent les publics tant sur une échelle locale que globale. Nous aidons les marques à connecter ces publics par l’intermédiaire de solutions de publicité efficaces et engageantes.

Translated infographic available at www.goviral.com/sve100

Photos/Galerie multimédia disponibles: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=fr

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...