Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez, Harry Trott

News Feed Item

/ CORRECTION - Martini Media

SAN FRANCISCO, CA and NEW YORK, NY and LONDON -- (Marketwire) -- 11/08/12 -- In the news release, "Gagan Saksena Joins Martini Media as Chief Technology Officer," issued November 6, 2012 by Martini Media, we are advised by the company that the figure in the subheadline is now "11 Key Hires" instead of 12, and the number in the paragraph above the bulleted list is now "9 others" instead of 10, as the fourth bullet has been removed. Additionally, the name in the second bullet, "Rachel Eagner," has been changed to "Rachel Wagner." Complete corrected text as follows.

Gagan Saksena Joins Martini Media as Chief Technology Officer

Company Growing Exponentially With 11 Key Hires and Strategic Promotion

SAN FRANCISCO, CA and NEW YORK, NY and LONDON -- November 6, 2012 -- Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, today announced that Gagan Saksena has joined the organization as chief technology officer. Additionally, the company announced the hiring of Scott Graham as VP of Eastern Sales. The organizational changes are reflective of the company's commitment to build and maintain a strong and dynamic team as it experiences significant growth corresponding to the growth seen in the digital ad market.

As chief technology officer, Saksena will oversee Martini Media's core technology business and will play a key role in shaping its data and insights platform. With over 20 years of experience in technology and business solutions, product management, business development, marketing and strategy, Saksena will help drive innovation on a global scale. He joins Martini Media as CTO from Ideascopic, a startup focused on building analytics and insights from foot traffic in retail locations, where he served as CEO and founder. Before that, he was technical account manager at Google, Inc., where he managed the technical relationship of Google and its strategic partners, and as a member of the technical staff, worked on scaling the ads system and creating the network API for the same. He also worked at Netscape, on the browser team and subsequently at AOL. He holds an MBA from Wharton and a B.Tech. degree from IIT Kanpur.

"I am excited and energized to join the Martini Media team," said Saksena. "I am very impressed with their vision of using big data and analytics to extend and enhance Martini's capabilities. Their data and technology platform will fill a much-needed void for an industry looking to leverage audience data and provide actionable insights with the information. I am looking forward to building a strong technology foundation for the company and taking a more prominent role in helping to guide future growth."

Joining the New York team as its head of sales, Scott Graham has a consistent and successful track record of growing business for established brands and start-ups, and he brings 20 years of ad sales experience to Martini Media. He most recently worked as a sales director at AOL, where he built the luxury European automotive category to its highest level.

Furthermore, Paul Hsu has been promoted from senior director of product operations to vice president of operations and insights, a new position for the company. Hsu will be responsible for overseeing the launch and growth of Martini Media's data platform Vesper. In his role, he'll work closely with Saksena to turn millions of pieces of data into actionable insights for clients.

Additionally, 9 others were recently made part of the Martini Media team. The new team members, the positions they were selected for and the companies they came from are listed below.

  • Adam Carr, Ad Ops Analyst - From Jumpstart
  • Rachel Wagner, Account Executive, East - From Adgent
  • Robert Fisher, Account Manager, Midwest - From Hasbro
  • Lillie Kobler, Account Manager, West - From CBS Interactive
  • Evan Ladensack, Account Executive, East - From MEC
  • Heather McLaughlin, Account Executive, West - From Hearst Digital
  • Kate Morgan, Head of Ad Ops, UK - From Mindshare Worldwide
  • Bethany O'Connell, Manager, Pub Ops - From Associate Builders and Contractors
  • Sonia Srivastava, Account Executive, UK - From Financial Times

"We are fortunate to have this high caliber of talent joining the Martini Media team," said Skip Brand, CEO of Martini Media. "We are enlarging our A-team of people across all our offices in the world, with each member of the team bringing complementary skills and knowledge to our unique offering. Our clients' needs are constantly evolving and by providing an integrated approach, we aim to provide solutions no matter how diverse the ask."

About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles, and London. Got Affluencers? We Do. Visit www.martinimediainc.com to learn more.

Media Contact:
Brook Terran
Blast PR for Martini Media
(919) 480-4058
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.