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API Journal Authors: Elizabeth White, Pat Romanski, Rishi Bhargava, Liz McMillan, Kevin Benedict

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2Go Media Expands Ideals Marketing Platform™ Functionality Adding New Card-Linked Loyalty Program

2Go Media, an Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales, announced today that it has expanded the functionality of its flagship iDeals Marketing Platform™ product to include a powerful new card-linked Customer Rewards Loyalty Program. The new feature enables retailers to create and manage their own customized loyalty programs, extending sales cycles, while making it easier for businesses to retain customers.

“We’re extremely excited to offer this great new tool to retail business owners,” said Ted Mooney, President and COO of 2Go Media. “Loyalty is the name of the game in retail. Now, with this new enhancement to the iDeals Marketing Platform™, there’s no better solution for retailers to achieve the type of loyalty that equates to sales.”

The new Customer Rewards Loyalty Program component of 2Go Media’s iDeals Marketing Platform™ eliminates the need for retailers to print and supply their customers with traditional punch cards. Instead, customers can simply enroll their own personal debit or credit cards in loyalty programs offered by individual retailers. Each time the enrolled card is used to make a purchase with the retailer, the customer accrues loyalty points as designated by the retail business owner.

“Loyalty points are tracked electronically and awards issued automatically, leaving less for retailers and their customers to think about when making purchases, so everybody wins,” Mooney continued.

The iDeals Marketing Platform™ offers retailers an all-in-one, self-serve electronic marketing solution that makes it easy to market and sell customized consumer offers online and via mobile devices. From the iDeals Marketing Platform™ website or mobile interface, retailers create offers and schedule distribution via a growing selection of high-traffic consumer websites and services, like 8coupons, Monster Offers, Deal Radar, and more. iDeals Marketing Platform™ distribution options also include top social media platforms, such as Facebook and twitter.

2Go Media’s new Customer Rewards Loyalty Program is powered by the First Data OfferWise solution, bringing offer creation, distribution and redemption full circle for merchants of any size.

For more information, visit www.2GoMedia.com.

About 2Go Media

2Go Media is a Fort Lauderdale-based Internet technology company offering an ecosystem of integrated services designed to help merchants maximize sales. The company’s flagship product, The iDeals Marketing Platform™, is a powerful self service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers. Through the iDeals Marketing Platform, retailers can develop and market their own unique coupons and flash deals, as well as manage loyalty programs. Pulling from the industry’s most comprehensive source of customer data and analytics measuring buying habits across hundreds of millions of consumers, the iDeals Marketing Platform also provides businesses with a blueprint of optimal times to launch their promotions. Retailers distribute offers across an expanding media network that includes leading social media sites (Facebook, twitter, Google+), search engines (search.travel, Google, Bing), coupon sites (8coupons) and local deals sites that combined reach in excess of 100 million consumers.

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