| By Kevin Benedict |
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| November 7, 2012 02:23 PM EST |
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3,035 |
This is the first edition of our new SMAC newsletter. I am a SMAC (social, mobile, analytics and cloud) analyst and am studying this subject daily and wanted to share the best excerpts of interesting information I come across each week.
Each of us are impacted by SMAC daily. Which of us does not use our mobile devices? Which of us does not access social networking solutions like Facebook, Twitter and Linkedin regularly on our mobile devices? Which of us does not utilize search engine analytics, investment portfolio analytics, maps and turn-by-turn navigation all of which use analytics and are in the cloud? SMAC is the combination of all of these trends coming together on mobile devices. This convergence is impacting businesses in many different ways. We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.
A recent study by Hypatia Research Group found that nearly
60 percent of the respondents plan to dedicate between 1 and 2.9 percent of
their annual marketing budget to social analytics next year. Slightly more than
half (52 percent) will invest between 3 and 4 percent of their annual marketing
budget on social analytics.
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With an eye on moving deeper into the cloud, BMC Software
has expanded its alliance with Amazon Web Services to deliver a cloud services
and cloud management portfolio that will give enterprises fast and easy access
to the power of the AWS cloud.
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According to Gartner, big data is predicted to have a big
impact on enterprises and the IT job market, with big data demand reaching 4.4
million jobs globally by 2014.
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While social, mobile, analytics and cloud technologies are impacting all enterprises, to fully maximize their value it is useful to consider the sum is
greater than its parts. The formula is called SMAC -
social, mobile, analytics and cloud on one integrated stack, where each
function enables another to maximize their effect. Cognizant, is a leading provider of
information technology, consulting, and business process outsourcing services,
dedicated to helping the world's leading companies build stronger businesses. This newsletter is sponsored in part by
Cognizant.
The Asia/Pacific Big Data technology and services market is
expected to grow from US$258.5 million in 2011 to US$1.76 billion in 2016, on
the back of a 46.8 percent five-year compound annual growth rate.
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The National Football League and SAP AG announced a new
multiyear marketing sponsorship thatswill make SAP the Official Cloud Software
Solutions, Business Software and Business Analytics Software Sponsor of the
NFL.
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IDC estimates the market for big data
technology and services will grow at an annual rate of nearly 40 percent to
reach $16.9 billion by 2015.
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Researchers at Xerox have designed algorithms and
implemented dynamic parking systems in Los Angeles that change the way we park.
Through the application of analytics to Big Data, Xerox is answering important
questions about congestion, our reaction to it, and how city governments most
effectively can provide services to address this and related needs.
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At Teradata Partners Conference 2012 held this week near
Washington D.C., Simon Zhang’s talk on “Data Sciences and Analytics Evolution
@LinkedIn,” provided many useful insights for organizations wanting to expand
into the space of decision making using Data Analytics built on Big Data
ecosystems.
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IBM Australia will pour millions of dollars into a new cloud
computing offering for the enterprise and government sector.
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Research from the Harvard Business Review found that data
analysis is growing and producing "tangible
improvements”. Around 75% of the 700 asked said that they rely on data to make
faster decisions and 40% said that big data analysis has improved their
business.
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Kevin Benedict,
Head Analyst for SMAC,
Cognizant
Read
The Future of Work
Follow me on Twitter @krbenedict
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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