
By Kevin Benedict | Article Rating: |
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November 7, 2012 02:23 PM EST | Reads: |
3,778 |

Each of us are impacted by SMAC daily. Which of us does not use our mobile devices? Which of us does not access social networking solutions like Facebook, Twitter and Linkedin regularly on our mobile devices? Which of us does not utilize search engine analytics, investment portfolio analytics, maps and turn-by-turn navigation all of which use analytics and are in the cloud? SMAC is the combination of all of these trends coming together on mobile devices. This convergence is impacting businesses in many different ways. We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.
A recent study by Hypatia Research Group found that nearly 60 percent of the respondents plan to dedicate between 1 and 2.9 percent of their annual marketing budget to social analytics next year. Slightly more than half (52 percent) will invest between 3 and 4 percent of their annual marketing budget on social analytics. Read Original Content
While social, mobile, analytics and cloud technologies are impacting all enterprises, to fully maximize their value it is useful to consider the sum is greater than its parts. The formula is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect. Cognizant, is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. This newsletter is sponsored in part by Cognizant.
The Asia/Pacific Big Data technology and services market is expected to grow from US$258.5 million in 2011 to US$1.76 billion in 2016, on the back of a 46.8 percent five-year compound annual growth rate. Read OriginalContent
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Published November 7, 2012 Reads 3,778
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
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Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.
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