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Cognitive Computing Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Liz McMillan, Shelly Palmer

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Flush with €27.4 Million Mezzanine Raise, HubSpot Set to Hire and Acquire

CAMBRIDGE, Massachusetts and DUBLIN, Nov. 7, 2012 /PRNewswire/ -- All-in-one inbound marketing software firm HubSpot today confirmed its intention to acquire marketing software firms located in or willing to relocate to Dublin, Ireland or Boston, MA. Earlier this week, HubSpot announced a €27.4 million mezzanine financing with substantial new investment from several sources including a large, unnamed institutional investor, Altimeter Capital, Cross Creek Capital, and previous investors.  This fundraising marks €78.4 million in total financing for HubSpot, was taken on as cushion at a time the firm was not in need of funding, and is heavily earmarked for international hiring and acquisitions, as well as overall growth.

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"Our goal has always been to build a successful, enduring, independent company that transforms how the world does marketing. We're generating revenue at an annualized run rate of €47 million, up more than 80% over last year, and we still see a huge market opportunity ahead of us," said HubSpot CEO and co-founder Brian Halligan. "This financing sets us up for big investments in hiring and acquisitions so that we can continue to change the way the world does marketing."

"HubSpot empowers our customers to do inbound marketing right, by attracting leads using extraordinary content and then converting them using highly personalized context," said Dharmesh Shah, CTO and co-founder.  "HubSpot customers have generated more than 56 million leads since we founded the company, which is what happens when you create marketing people love. This 'marketing that does not annoy' approach is particularly well-suited to the more closely regulated EU marketing environment."

Since its founding in 2006, HubSpot has received €78.4 million in investment from General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures, Salesforce.com, Charles River Ventures, Altimeter Capital, Cross Creek Capital, and others.  In the past six months, HubSpot's growth has continued to expand dramatically, warranting this additional mezzanine investment.  HubSpot recently launched an entirely new product - HubSpot 3, announced a new European headquarters, and hosted over 2,800 marketing professionals to its annual INBOUND conference. HubSpot also added 100 net new jobs in the past year, bringing the total employee count to more than 400, and plans to add 55 more by year's end.

Next Steps

Get a job at HubSpot:  http://www.hubspot.com/jobs/
Check out the HubSpot software:  http://www.hubspot.com/products/
Investigate a partnership:  http://www.hubspot.com/partners
Discuss an acquisition:  http://www.hubspot.com/company/contact/

About HubSpot

HubSpot is on a mission to replace the world's annoying, interruptive marketing with inbound marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business. Over 8,000 companies in 56 countries use our software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best possible reason: customer results. HubSpot has 400 employees, was founded in 2006 and is based in Cambridge, MA. For the love of marketing, find us at http://www.HubSpot.com.

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