|By Marketwired .||
|November 7, 2012 12:17 PM EST||
PUTEAUX CEDEX, FRANCE -- (Marketwire) -- 11/07/12 --
Puteaux, November 7, 2012
Q3 2012 Revenue
3(rd) Quarter 2012 Revenue: EUR428 million Revenue growth: +10.6% Organic revenue growth: +2.0% Net New Business(1): EUR304 million 9 months 2012 Revenue: EUR1,257 million Revenue growth: +9.1% Organic revenue growth: +2.5% New Business net(1): EUR1,570 million
David Jones, Havas CEO, said: "The macro-economic environment continues to be challenging. Notwithstanding, the Group's organic growth in North America, Latin America and Asia-Pacific increased in the third quarter, and we continued to generate healthy net new business. Not surprisingly, Europe slowed in Q3 though the Group continued to gain market share in the region, reflecting our competitive strength in this market. Digital continues to accelerate and is an increasingly important driver of the business."
1. KEY FIGURES
(See press release attached)
2. GENERAL COMMENTS
- Group revenue in Q3 2012 was EUR428 million compared with EUR387 million for the same period in 2011, an increase of +10.6% on an unadjusted basis. Revenue for the first nine months of 2012 was EUR1,257 million, up from EUR1,152 million for the same period last year. A weaker euro resulted in a positive exchange rate impact of EUR51 million for the first nine months of 2012.
- Group organic growth (excluding variations in exchange rate and scope of consolidation) was +2.0% in Q3 2012 and +2.5% for the first nine months of the year.
- In September Havas rebranded its 316 Euro RSCG Worldwide offices to Havas Worldwide to underscore the Group's unique integrated structure. This operation was a major success and drove momentum in the business around the world.
Highlights by region:
In the third quarter, growth slowed across the whole of Europe. France declined slightly in Q3 due to a limited number of clients reducing spend. The UK, too, was down slightly as last year's loss of certain accounts continued to affect this quarter, although the losses have now been almost entirely offset by new wins. Performance in the rest of Europe was mixed, with growth driven by Belgium, Italy, Ireland, Germany and Russia in particular, plus a return to growth for Spain. The performance delivered by BETC London, a start-up launched just over a year ago, deserves special mention, as do recently acquired agencies such as Boondoggle and Creative Lynx.
North America: The growth rate for the region accelerated in Q3 2012, a particularly pleasing performance given the high comparative base in Q3 2011.
Rest of world: Double-digit growth in Asia-Pacific was driven mainly by China and India, with all business lines contributing to this strong performance.
Growth in Latin America accelerated considerably and continues to deliver solid performance, driven mainly by digital, media, advertising and healthcare communication. Brazil in particular delivered strong performance in the region.
3. NET NEW BUSINESS(1)
Net new business1 for the third quarter of 2012 continued the momentum of the first half of the year, at EUR304 million for Q3 and EUR1,570 million for the first nine months of the year.
Among the most significant account wins of Q3 2012:
BETC London won the Diet Coke account for the whole of Europe. MPG International won the Mr Porter account in the US, UK, Australia, Hong Kong and Singapore. Havas Digital France won Caudalie in France, Germany and Spain. Another key win was Axa for Belgium, Germany and Spain.
In the US, Arnold were awarded the Sovereign/Santander Bank account for its rebranding campaign and its entire communication strategy. Fab.com, an e- commerce site operating in 20 countries, chose ArnoldNYC for its first TV spot. Havas Worldwide PR North America won the account for vodka brand Oddka (Pernod Ricard) in the US. Other US wins included Choice Hotels International, Tyco and Mundo Fox. There were also a host of new wins in digital, including the NBA, the NFL, Warby Parker and Clorox Professional Products.
The Latin American region had a number of wins including LAN Airlines and DisToyota in Colombia, Unilever in Chile, Sony Pictures, Whirlpool and Pepsico in Mexico and Qatar Airways in Brazil.
The strength of new business in Europe was highlighted by a number of wins including Omega Pharma, Gas Natural Fenosa, Dirección General de Tráfico and Konami in Spain, Durex in Italy, Ubisoft (Just4dance) and Coty in France, as well as We7 and City Index in the UK. In Poland, Havas PR Warsaw added insurance companies Prudential and Energa to its roster. Staples, Seagate and Lego turned to Havas agencies for their Social Media campaigns.
Asia-Pacific also made a number of significant new wins: Tata Motors in India, Playstation and Study Adelaide in Australia, Sugon and YFY Investment in China. Danone opted for Havas digital agencies in Melbourne and Kuala Lumpur. (See Annex 2 for the detailed list of the main new accounts won).
4. CORPORATE SOCIAL RESPONSIBILITY
The Group continued to demonstrate its leadership in Corporate Social Responsibility through the following initiatives:
* Presenting its sustainable development report in July 2012, BETC introduced a new offer that places sustainable development, a factor increasingly central to purchasing decisions, at the heart of brand strategy and messages. The "Sustainable Brand Program", as it is known, has already been rolled out to BETC clients Lu, Carte Noire and Jacques Vabre. * The third summit of One Young World was held in Pittsburgh in October. Described by CNN as "the young Davos" One Young World was started by Havas to give brilliant young people a platform to effect positive change in the world. 1,300 young delegates under 25 from 183 countries came together with 40 high-profile counselors including former UN Secretary General Kofi Annan, former US President, Bill Clinton, Professor Muhammad Yunus, Twitter founder Jack Dorsey to create tangible initiatives to address some of the most pressing global issues. Over 200 of the world's largest companies including Google, Unilever, L'Oreal, Apple, Accenture, Puma and Facebook sponsored delegates.To find out more about the third summit: http://www.oneyoungworld.com * The ongoing partnership between the Havas Media network and the United Nations World Food Programme to promote the WeFeedback initiative, a social network dedicated to raising funds to fight hunger around the world. Donations to date have already paid for meals to be distributed to 52,995 children.
For more information: https://www.havasmediafeedsback.com/
* Havas Media repeated its Meaningful Brands survey, questioning over 50,000 people in 14 different countries. For each brand considered, the survey measures consumer perception of all sustainable development- related issues and ranks the brand's strengths and weaknesses in the eyes of the general public, as well as the degree of real attachment to the brand.
5. MAJOR AWARDS
The third quarter of 2012 brought a significant number of new awards for many of the Group's agencies:
At the Mobi Awards, Mobext was named Mobile Agency of the Year for the second year running.
At the Multicultural Advertising Intern Program, Havas PR USA was named Agency of the Year.
At the Bulldog Stars of PR Awards, Havas PR USA was named Silver Healthcare Agency of the Year.
At the ASPID, Havas Life Mexico was the second biggest winner overall, taking a total of nine awards (4 Gold, 1 Silver and 4 First Prizes).
At the Festival of Media LatAm 2012, MPG was named Network of the Year and Z+ took the Best Event/Experiential Campaign award for its work on behalf of the Einstein Blood Bank.
At the Spikes Asia, One Green Bean won Silver and Bronze for its campaign for Ikea. Host Sydney took the Branded Content & Entertainment Grand Prix for its campaign for Air New Zealand and Havas Worldwide Singapore won Bronze for its work on behalf of the Singapore Association of the Visually Handicapped.
Group agencies won numerous awards for digital in Q3 2012: At the Innovation Campaign Awards, Media Contacts China took Best Interactive Campaign for Joyoung E6T and Most Innovative Marketing Campaign for Levi's.
At the Shark Awards, Host Sydney won Gold for its Air New Zealand campaign in the Online Advertising category.
At the Loeries, Havas Worldwide South Africa won Silver for its Peugeot campaign in the Community/Viral Advertising category.
At the Amauta Awards, Havas Digital Argentina was awarded Silver for its Coca Cola campaign in the Integrated Campaign category.
A number of agencies distinguished themselves at the WebAwards: Arnold Boston (winner in five categories), BETC (winner in three categories) and Havas Worldwide London (one award).
In the Group's other disciplines:
BETC's "Rollerbabies" campaign for Evian was ranked second in the Ad Week/Top 20 Most-Watched Ads ever on Youtube. "The Bear" for Canal+ was named Best Campaign of the Year at the CB News Grand Prix des Médias. BETC also won the Grand Prix Stratégies/Amaury Médias du Luxe in Print for Armani.
H Paris took Gold for its "Paris-Rome" film for Citroën at the ADC Italy.
Havas Worldwide Paris won the Innovation in Fundraising award at the AFF Prix du Fundraising for its work on behalf of CCFD-Terre Solidaire.
Havas Worldwide Digital Warsaw took Gold at the Golden Arrow Awards in the Experiential Marketing category.
Havas Worldwide London carried off the Brand Content award at The Braves with its campaign for Chivas UK.
Havas Tunisia won Silver at the Loeries for its film "Stick" for Protek.
At the Sharks Awards, BETC scooped six awards (five Gold, one Bronze) for "The Bear" for pour Canal+. Havas Worldwide London pocketed three awards (one Gold, two Bronze) for its "Vinyl" film for Reckitt-Benckiser/Durex and another three (one Silver and two Bronze) for its campaign for Chivas UK. Host Sydney also won Gold for Air New Zealand.
At the Bulldog Media Relations Awards, Havas PR USA took home four awards (two Gold, one Silver and one Bronze) in the PR category.
At the Festival of Media LatAm 2012, MPG Media Contacts won in three categories and was also awarded a Highly Commended. Z+ won in two categories and also received a Highly Commended.
At the El Dorado, Havas Worldwide Medellin took Bronze for its film "Juntos se Logra" for IDC.
At the Effie Uruguay, Havas Worldwide Gurisa took three Silver awards.
At the Golden Target Awards (PR Institute of Australia), Havas Worldwide Sydney/Red Agency won in two categories and received a Highly Commended.
(See press release attached)
ANNEX 2 Q3 New Business
AARP: Havas Worldwide Chicago Albemarle & Bond Holdings: Arena Media UK Alive: Havas Sports & Entertainment UK Audley Retirement Homes: Arena Media UK Axa: MPG Germany, MPG Belgium, Media Contacts Spain Caudalie: Havas Digital France (France, Germany and Spain) Choice Hotels International: MPG MC US City Index: Arena Media UK Clorox Professional Products: Havas Digital US Coca Cola Light: BETC London Coca Cola Zero: Havas Sports & Entertainment France Coty: Havas Digital Hungary Office National Croate de Tourism: Havas Digital France Danone: Havas Worldwide Kuala Lumpur Danone Activia: Havas Worldwide Melbourne Danone Infant Nutrition: Havas Worldwide China/Hong Kong Del Taco: Camp + King Dirección General de Tráfico: MPG MC Spain DisToyota: Arena Media Colombia Durex: Havas Worldwide Italy EDF: MPG MC UK and Havas Sports & Entertainment UK Energa: Havas PR Warsaw European Central Bank: MPG MC Europe Fab: Arnold Gas Natural Fenosa: Arena Media Spain & AIS Spain Hellman's Supreme (Unilever): Havas Worldwide Chile Honda: Cake / Havas Sports & Entertainment UK Illva Saronno: MPG MC UK Jil Sander Fragrances (Coty Prestige): BETC Luxe Konami: MPG MC Spain Kraft Foods: Havas Worldwide Prague Lan Airlines: MPG MC Colombia Lego: Havas Worldwide Prague Mead-Johnson Infant Nutrition: Havas Life Mexico Merck: Havas Digital Miami Mr Porter: MPG International London (in UK, US, Australia, Hong Kong and Singapore) National Lottery: Havas Worldwide Brussels NBA: Havas Digital USA / Miami NFL: Havas Digital USA Oddka: Havas Worldwide London & Havas Worldwide PR North America Omega Pharma: Arena Media Spain Pepsico: Havas Worldwide Mexico Pernod Ricard: Havas Worldwide PR North America Playstation: Host Australia Prudential Insurance: Havas PR Warsaw Qatar Airways: Media Contacts / Havas Digital Brazil Santiago 2014 (Juegos Panamericanos): Havas Sports & Entertainment Chile Seagate: Havas Worldwide London Sony Pictures: ignition / Havas Sports & Entertainment LATAM Sovereign/Santander: Arnold Staples: Havas Worldwide London Sugon: Media Contacts / Havas Digital China Study Adelaide: Ecselis / Havas Digital Australia Tata Motors: MPG India Turismo de Portugal: Havas Worldwide Portugal Tyco: MPG MC USA Ubisoft/Just4Dance: BETC VO5 Express Yourself: Havas Worldwide London Warby Parker: Havas Digital US We7: Arena Media UK Whirlpool: MPG MC Mexico YFY Investment: MPG China
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media, in order to optimize synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.
Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com) network - formerly Euro RSCG Worldwide) - (316 offices in 75 countries), the Arnold (www.arn.com) micronetwork (16 agencies in 15 countries on 5 continents) as well as other agencies with strong local identities.
Havas Media (www.havasmedia.com) operates in over 100 countries and incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas Digital networks. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further information about Havas is available on the company's website: www.havas.com
This document contains certain forward-looking statements which speak only as of the date on which they are made. Forward looking statements relate to projections, anticipated events or trends, future plans and strategies, and reflect Havas' current views about future events. They are therefore subject to inherent risks and uncertainties that may cause Havas' actual results to differ materially from those expressed in any forward-looking statement. Factors that could cause actual results to differ materially from expected results include changes in the global economic environment or in the business environment, and in factors such as competition and market regulation. For more information regarding risk factors relevant to Havas, please see Havas' filings with the AMF (Autorité des Marchés Financiers) (documents in French) and, up to October 2006, with the U.S. Securities and Exchange Commission (documents in English only). Havas does not intend, and disclaims any duty or obligation, to update or revise any forward-looking statements contained in this document to reflect new information, future events or otherwise.
(1): Net New Business Net new business represents the estimated annual advertising budgets for new business wins (which includes new clients, clients retained after a competitive review, and new product or brand expansions for existing clients) less the estimated annual advertising budgets for lost accounts. Havas' management uses net new business as a measurement of the effectiveness of its client development and retention efforts. Net new business is not an accurate predictor of future revenues, since what constitutes new business or lost business is subject to differing judgments, the amounts associated with individual business wins and losses depend on estimated client budgets, clients may not spend as much as they budget, the timing of budgeted expenditures is uncertain, and the amount of budgeted expenditures that translates into revenues depends on the nature of the expenditures and the applicable fee structures. In addition, Havas' guidelines for determining the amount of new business wins and lost business may differ from those employed by other companies.
(2): Average Net Debt is calculated as the difference between the structured gross debt under IFRS (OBSAAR, Eurobond, used credit lines, etc.) and the cash & cash equivalent measured on a daily basis for the main countries integrated in the International cashpool ; for the other countries, the average net debt taken into account is the monthly average net debt. The average net debt also includes E/O and B/O debts which are re-evaluated at June 30 and December 31, and adjusted according to actual payments.
Organic growth is calculated by comparing revenue for the current financial period against revenue for the previous financial period adjusted as follows: - revenue for the previous financial period is recalculated using the exchange rates for the current financial period; - to this resulting revenue is added the revenue of companies acquired between January 1 of the previous financial period and the acquisition date for the period in which these companies were not as yet consolidated; - revenue for the previous financial period is also adjusted for the consolidated revenue of companies disposed of or closed down between January 1 of the previous financial period and the date of disposal or closure. Organic growth calculated by this method is therefore adjusted for variations in exchange rate against the euro, and for variations in the scope of consolidation.
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This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HAVAS via Thomson Reuters ONE [HUG#1655992]
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