Click here to close now.




















Welcome!

API Journal Authors: Elizabeth White, Carmen Gonzalez, Liz McMillan, AppDynamics Blog, Vormetric Blog

News Feed Item

adRise Selects Highwinds CDN for Video Ad Streaming to Connected TVs

Highwinds "Outperformed" and "Out-Serviced" Other CDNs, says adRise, the Clear Leader in Advertising and Content Distribution to Connected TVs, Set-Top Boxes, Game Consoles and Mobile Devices

NEW YORK, Nov. 7, 2012 /PRNewswire/ -- Highwinds® today announced that adRise is leveraging its CDN (content delivery network) to stream films and TV content as well as video ads to viewers of over-the-top (OTT) premium content applications on Connected TVs (CTVs), set-top boxes, game consoles and mobile devices in more than 100 countries.

(Logo: http://photos.prnewswire.com/prnh/20120305/FL64103LOGO )

adRise's free branded platforms for advertising distribution and monetization support all the major platforms – Xbox, PS3, Roku, Samsung, Google TV, Sony, Western Digital, Netgear, iPad and more.  adRise also has partnerships with the top video ad networks and DSPs.  This ubiquity has created a powerful value proposition for Starz, The Outdoor Channel, Discovery's Revision3, The Bold and the Beautiful, Warner Brother's Flixster, Viki, and many other premium content owners who use adRise to earn high CPMs for IP-powered TV ads across the entire Connected TV ecosystem.  It also enables advertisers to access the largest number of viewers on a global scale through methods that are highly targeted, interactive and measurable.

All videos and ads are streamed on adRise's platforms and delivered seamlessly over Highwinds CDN to connected devices.  The adRise platforms employ complex algorithms to target ads to relevant audiences and robust analytics to measure ad performance.  Highwinds provides adRise with real-time analytics, including server-side statistics and regional data, used to monitor CDN performance, track consumption and bill downstream customers.  adRise also leverages Highwinds' real-time content management tools for instant upload and global propagation of new assets and instant purge of underperforming assets.

"adRise is a young and disruptive company that has accomplished amazing technological feats in the highly fragmented Connected TV content and ad space," said Steve Miller, founder and CEO of Highwinds.  "We're a good fit for adRise because, as a startup in a rapidly growing industry, they really benefit from our high level of service, and they're a good fit for us because we never simply plug our customers in and send them on their way.  We relish new challenges, and we work closely with all customers to continually evaluate and optimize CDN performance."

Highwinds and adRise engineers collaborated on an effort to reach optimal CDN response times and throughput, which are critical factors to adRise's success.  adRise also consulted with Highwinds on the challenges it had been facing with its peering and origin storage architectures, and Highwinds provided technical guidance and worked through solutions with the adRise team.

"We evaluated all of the top-tier CDNs that had experience in the delivery of rich media assets, and Highwinds outperformed them all," said Farhad Massoudi, founder and CEO of adRise.  "Perhaps more importantly, Highwinds out-serviced the other CDNs.  Highwinds has many internal resources to help build and optimize solutions, and a transparent management team that gets involved.  That hands-on, always-accessible level of service is what so clearly sets them apart from other CDNs."

To schedule a meeting with Highwinds this week at ad:tech New York, e-mail [email protected].

About AdRise, Inc.
adRise is a content distribution and monetization platform for Connected TVs and other Internet-connected video devices.  The company provides free application development and monetization services for premium content owners, and it generates revenue from advertising, rental and subscription services.  adRise is the only company live on all the major TV platforms, including Connected TVs, set-top boxes, game consoles, Blu-ray players, and iOS and Android tablets.  Its ad SDKs power ad delivery, targeting and real-time analytics and are the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TVs.  Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences.  Premium content owners generate a meaningful new revenue stream for their content.  For more information, visit www.adrise.com.

About Highwinds Network Group, Inc.
Highwinds is a content delivery, network and cloud-based IP services business that offers a comprehensive suite of CDN solutions.  The company delivers rich media over its high-performance RollingThunder® network to millions of global users every day.  Highwinds CDN customers gain unprecedented command and control with its StrikeTracker® console and open APIs.  Highwinds is headquartered in Winter Park, Fla., and maintains data centers on five continents.  For more information, visit www.highwinds.com.

Highwinds, RollingThunder and StrikeTracker are registered trademarks of Highwinds Network Group, Inc.  All other trademarks are the property of their respective owners.

SOURCE Highwinds

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.