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adRise Selects Highwinds CDN for Video Ad Streaming to Connected TVs

Highwinds "Outperformed" and "Out-Serviced" Other CDNs, says adRise, the Clear Leader in Advertising and Content Distribution to Connected TVs, Set-Top Boxes, Game Consoles and Mobile Devices

NEW YORK, Nov. 7, 2012 /PRNewswire/ -- Highwinds® today announced that adRise is leveraging its CDN (content delivery network) to stream films and TV content as well as video ads to viewers of over-the-top (OTT) premium content applications on Connected TVs (CTVs), set-top boxes, game consoles and mobile devices in more than 100 countries.

(Logo: http://photos.prnewswire.com/prnh/20120305/FL64103LOGO )

adRise's free branded platforms for advertising distribution and monetization support all the major platforms – Xbox, PS3, Roku, Samsung, Google TV, Sony, Western Digital, Netgear, iPad and more.  adRise also has partnerships with the top video ad networks and DSPs.  This ubiquity has created a powerful value proposition for Starz, The Outdoor Channel, Discovery's Revision3, The Bold and the Beautiful, Warner Brother's Flixster, Viki, and many other premium content owners who use adRise to earn high CPMs for IP-powered TV ads across the entire Connected TV ecosystem.  It also enables advertisers to access the largest number of viewers on a global scale through methods that are highly targeted, interactive and measurable.

All videos and ads are streamed on adRise's platforms and delivered seamlessly over Highwinds CDN to connected devices.  The adRise platforms employ complex algorithms to target ads to relevant audiences and robust analytics to measure ad performance.  Highwinds provides adRise with real-time analytics, including server-side statistics and regional data, used to monitor CDN performance, track consumption and bill downstream customers.  adRise also leverages Highwinds' real-time content management tools for instant upload and global propagation of new assets and instant purge of underperforming assets.

"adRise is a young and disruptive company that has accomplished amazing technological feats in the highly fragmented Connected TV content and ad space," said Steve Miller, founder and CEO of Highwinds.  "We're a good fit for adRise because, as a startup in a rapidly growing industry, they really benefit from our high level of service, and they're a good fit for us because we never simply plug our customers in and send them on their way.  We relish new challenges, and we work closely with all customers to continually evaluate and optimize CDN performance."

Highwinds and adRise engineers collaborated on an effort to reach optimal CDN response times and throughput, which are critical factors to adRise's success.  adRise also consulted with Highwinds on the challenges it had been facing with its peering and origin storage architectures, and Highwinds provided technical guidance and worked through solutions with the adRise team.

"We evaluated all of the top-tier CDNs that had experience in the delivery of rich media assets, and Highwinds outperformed them all," said Farhad Massoudi, founder and CEO of adRise.  "Perhaps more importantly, Highwinds out-serviced the other CDNs.  Highwinds has many internal resources to help build and optimize solutions, and a transparent management team that gets involved.  That hands-on, always-accessible level of service is what so clearly sets them apart from other CDNs."

To schedule a meeting with Highwinds this week at ad:tech New York, e-mail [email protected].

About AdRise, Inc.
adRise is a content distribution and monetization platform for Connected TVs and other Internet-connected video devices.  The company provides free application development and monetization services for premium content owners, and it generates revenue from advertising, rental and subscription services.  adRise is the only company live on all the major TV platforms, including Connected TVs, set-top boxes, game consoles, Blu-ray players, and iOS and Android tablets.  Its ad SDKs power ad delivery, targeting and real-time analytics and are the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TVs.  Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences.  Premium content owners generate a meaningful new revenue stream for their content.  For more information, visit www.adrise.com.

About Highwinds Network Group, Inc.
Highwinds is a content delivery, network and cloud-based IP services business that offers a comprehensive suite of CDN solutions.  The company delivers rich media over its high-performance RollingThunder® network to millions of global users every day.  Highwinds CDN customers gain unprecedented command and control with its StrikeTracker® console and open APIs.  Highwinds is headquartered in Winter Park, Fla., and maintains data centers on five continents.  For more information, visit www.highwinds.com.

Highwinds, RollingThunder and StrikeTracker are registered trademarks of Highwinds Network Group, Inc.  All other trademarks are the property of their respective owners.

SOURCE Highwinds

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