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API Journal Authors: Liz McMillan, Flint Brenton, Rishi Bhargava, Pat Romanski, Elizabeth White

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iJento consolida su liderazgo en Customer Intelligence con una financiación de $8 millones liderada por MMC Ventures, Nauta Capital y Oxford Capital Partners

iJento, líder en soluciones software de Customer Intelligence multi-canal, ha comunicado que ha recibido una inversión de capital de $8 millones, liderada por MMC Ventures y sus actuales inversores, Nauta Capital y Oxford Capital Partners, para impulsar su crecimiento y liderazgo en su segmento de mercado.

Esta nueva inversión en iJento se ha visto impulsada por diversos factores clave:

  • Oportunidad de mercado: el segmento del Digital and Customer Intelligence es un mercado en plena explosión en el que compañías centradas en la experiencia e inteligencia alrededor del cliente han invertido enormes sumas de capital en tecnología especializada en proporcionar una mejora en el entendimiento del comportamiento de sus clientes.
  • Valor del negocio: iJento permite a cualquier compañía observar el camino crítico seguido por sus clientes a nivel individual, identificando aquellos segmentos de consumo de alto valor para así proporcionar al cliente final la mejor información posible relevante para él y en el momento oportuno. La tecnología de iJento está resultando en cuantiosos beneficios económicos para las compañías que usan su tecnología. Por ejemplo, uno de los clientes de iJento, LV= Insurance, ha obtenido un incremento de un 26% en su ratio de conversión en ventas gracias a la tecnología de Customer Intelligence multi-canal desarrollada por iJento.
  • Tecnología única: iJento, de manera retrospectiva, relaciona visitantes únicos en múltiples dispositivos y canales y aplica políticas de negocio altamente configurables sin perder escalabilidad, permitiendo de esta manera la creación eficiente de una única identidad digital de cada cliente. La plataforma iJento proporciona una base de datos relacional basada en una arquitectura de negocio abierta que integra, almacena y analiza datos de clientes individualizados.
  • Estrategia de apalancamiento en estructura existente: La plataforma iJento mejora los actuales servicios ofrecidos en el segmento de Web Analytics (como por ejemplo Google Analytics, Adobe SiteCatalyst y Webtrends Analytics) y permite a sus usuarios disfrutar de Analytics y Customer Intelligence de nueva generación. Además del modelo tradicional de venta directa, la empresa se ha asociado con algunas de las compañías tecnológicas líderes en Analytics y Marketing digital, así como con las principales consultoras en el espacio, para de esta manera incrementar el valor aportado a sus propios clientes.

Jon Coker, Director de inversiones en MMC Ventures ha sido nombrado miembro del Consejo de Administración de iJento y ha realizado las siguientes declaraciones: "Estamos encantados de haber invertido en iJento en esta fase de crecimiento. Creemos que ha llegado el momento para la nueva generación en el segmento de los Analytics que ofrezcan un entendimiento granular y real del comportamiento de los consumidores a nivel individual, en especial en la realidad multi-canal que nos rodea. Vemos a iJento como líder en esta nueva generación de tecnología y productos, reforzado por los clientes actuales de la compañía, entre los que se incluyen FT.com (Financial Times), LV= , y Cheapflights Media, todos ellos líderes en sus segmentos. Personalmente, estoy muy ilusionado por unirme al Consejo de Administración y trabajar con un grupo de personas de talento excepcional".

Nauta Capital y Oxford Capital Partners han invertido en iJento por segunda vez, tras vivir un crecimiento del 40% en el negocio de la compañía en 2011 y la oportunidad de escalar el negocio de manera acelerada en los próximos años, especialmente en Norteamérica. "Estamos totalmente comprometidos en dar soporte a los planes de iJento para convertirse en líder de este segmento emergente de rápido crecimiento. Relacionar inmensas cantidades de datos desestructurados, desarrollar análisis de alto valor sobre ellos, y extraer conclusiones de negocio relevantes, es la diferencia entre compañías ganadoras o perdedoras. iJento es el socio perfecto para cualquier organización que desee explotar Analytics sofisticados para mejorar el conocimiento y compromiso de sus clientes e incrementar su cuota de mercado”, señala Carles Ferrer, Socio en Nauta Capital.

Peter Ryan, Consejero Delegado de iJento, ha explicado: "La nueva inversión financiará el reciente lanzamiento de iJento en el mercado norteamericano, su expansión en EMEA y Asia-Pacífico, y su continuo programa de desarrollo e investigación que está innovando en el campo del Multi-Channel Customer Intelligence para sus clientes actuales y futuros. Esta inversión demuestra la confianza en nuestro equipo y la estrategia de comercialización y desarrollo en nuestro espacio. Estamos encantados de encarar el nuevo ejercicio con esta nueva inyección de capital que impulsará nuestro plan de negocio y permitirá que muchas más organizaciones de todo el mundo mejoren sus estrategias de Customer Intelligence y marketing Digital".

Más información acerca de iJento, sus productos y soluciones, en: http://www.ijento.com

Acerca de iJento

iJento es una empresa tecnológica que ayuda a las organizaciones que manejan un volumen de datos masivo y crítico a integrar y analizar la información acerca de sus clientes en múltiples campos, dispositivos y canales. iJento aprovecha las actuales soluciones de Web Analytics (como Adobe SiteCatalyst, Webtrends Analytics y Google Analytics) y las soluciones de Business Intelligence existentes en un entorno empresarial, y ofrece una solución de Customer Intelligence rápida y orientada al retorno en la inversión. La empresa ayuda a las principales marcas y compañías como por ejemplo Allianz, Cheapflights Media, FT.com, LV= y Tesco Bank a acceder directamente a los datos de sus visitantes individualizados y de este modo obtener información crítica y sofisticada acerca de las intenciones, intereses y comportamiento de sus clientes y consumidores a nivel individual. El resultado que se deriva de ello es una continua mejora de la relación con el cliente, resultados en las estrategias de marketing, y crecimiento en el negocio. iJento es una empresa multinacional con oficinas en Reino Unido, Estados Unidos y Australia. Sitio web: www.iJento.com. Siga @iJento.

Acerca de MMC Ventures

Fundada en el año 2000, MMC Ventures es un inversor líder en Venture Capital, con fuerte especialización en aquellos sectores tecnológicos en los que el Reino Unido es líder a nivel mundial, con especial énfasis en software empresarial, servicios de negocio y financieros, medios digitales y comercio electrónico. MMC invierte una media de GBP 10M al año en una combinación de nuevas inversiones y soporte al portfolio existente. MMC está especializado en negocios de rápido crecimiento, de fase temprana y con sede en Reino Unido, asociándose con emprendedores y equipos solventes para conseguir escala y rentabilidad considerable. La actual cartera de MMC incluye compañías como Alexandalexa, Base79, Interactive Investor, Knowledgemill, LoveHomeSwap y Reevoo. Para más información, visite: http://www.mmcventures.com

Acerca de Nauta Capital

Nauta Capital es una gestora de Venture Capital con oficinas en Barcelona y Boston. Nauta realiza inversiones de entre €0,5M y €7M en 3 verticales: movilidad/wireless; enterprise software/security, y e-commerce/internet. Nauta ha levantado recientemente su nuevo fondo, Nauta III, con un tamaño de €105M. Nauta gestiona en la actualidad un total de €170M. Las compañías en las que invierte Nauta están en sus fases más tempranas (Seed Capital), hasta fases más avanzadas de desarrollo (Series A y B). Nauta invierte activamente en Europa y en los EEUU. www.nautacapital.com

Acerca de Oxford Capital Partners

Fundada en 1999, Oxford Capital Partners (OCP) es una empresa especializada en inversiones, gestionando fondos de capital privado en nombre de inversores privados e institucionales. OCP se centra en venture capital y capital de crecimiento: alimentando negocios innovadores en un punto en su desarrollo cuando la ayuda financiera y estratégica mejorará notablemente las oportunidades para el éxito internacional. Para más información, visite: www.oxcp.com

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