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Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Rajeev Kozhikkattuthodi, Elizabeth White, Pat Romanski

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Fraunhofer IIS and BuyDRM Demonstrate First-Ever Surround Sound Player for Android Phone with MPEG-DASH and PlayReady

Fraunhofer IIS, the world’s renowned source for audio and multimedia technologies and BuyDRM, the premiere provider of multiscreen media technologies collaborated with HBO Europe's HBO GO broadband SVOD service to showcase the full potential of the new MPEG-DASH ISO standard. As part of the showcase viewers experienced scenes from HBO’s Boardwalk Empire via an Android phone utilizing built-in AAC surround sound technology from Fraunhofer using BuyDRM’s secure video playback client.

In combination with MPEG-DASH, Android devices become true and trusted consumer platforms allowing HBO Europe to easily offer content in the most efficient, highest-quality way using the AAC Multichannel solution from Fraunhofer. Subscribers to HBO GO on Android can benefit from foolproof surround sound delivered as easy and convenient as watching a BluRay or DVD.

Using a variety of KeyOSTM technologies, BuyDRM’s MPEG-DASH client implementation provides stutter-free streaming as network conditions change. BuyDRM integrated MPEG-DASH support and Microsoft’s PlayReady DRM in the showcase using MPEG video and audio codecs that ship natively with the new Android 4.1 operating system. The KeyOS Device DRMTM Agent with Player for Android is an extremely robust and scalable offering, which supports today’s most popular features for the consumer’s media experience.

“As an award-winning service, HBO GO continues to innovate with new technology while enriching our viewers' experience with the brand,” said János Szilárdi, New Media Director for HBO GO, HBO Central Europe. “This exciting new opportunity for HBO GO represents a quantum shift in how consumers will enjoy digital media in the not so distant future.”

“Our AAC family of audio codecs now ships with every Android 4.1 device, allowing service providers to deliver the best possible consumer experience to a variety of devices,” said Harald Popp, head of the Multimedia Realtime Systems Department at Fraunhofer IIS. “We do this by combining the highest coding efficiency with the dynamic ability to change audio bitrates in order to adapt to changing network conditions,” Popp added.

“Consumers and their viewing habits are driving how we deploy new technologies in today’s fluid new media marketplace,” said Christopher Levy, CEO, BuyDRM. “Working with Fraunhofer and HBO Europe to demonstrate the future of new media helps drive innovation across our entire family of products. We are especially excited to be expanding the use of MPEG-DASH within the media ecosystem.”

BuyDRM and Fraunhofer are members of the DASH Industry Forum, a consortium of industry leaders who promote the new adaptive streaming standard. For more information on DASH-IF, visit www.dashif.org/.

About HBO Europe

Home Box Office, America’s leading premium television network, provides basic and premium pay television entertainment channels for cable TV, Direct-to-Home and MMDS platforms. HBO Europe – owned by Home Box Office, Inc. – currently provides basic and premium channels to 15 countries: Hungary, the Czech Republic, Slovakia, Poland, Romania, the Netherlands, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Kosovo, Montenegro, Macedonia and Bosnia and Herzegovina.

In the Netherlands, HBO Europe provides HBO HD and SD channels, HBO On Demand and HBO GO through HBO Nederland, a joint venture between HBO and Ziggo BV.

HBO Europe offers five high quality movie channels (HBO, HBO2, HBO Comedy, Cinemax and Cinemax2) and six high definition channels (HBO HD, HBO2 HD, HBO3 HD, HBO Comedy HD, Cinemax HD and Cinemax2 HD), as well as the subscription video on demand service HBO ON DEMAND, and the broadband SVOD service, HBO GO.

HBO Europe is headquartered in Budapest, Hungary. www.hbo-europe.com

About Fraunhofer

The Fraunhofer IIS Audio and Multimedia division, based in Erlangen, Germany, has been working in compressed audio technology for more than 20 years and remains a leading innovator of technologies for cutting-edge multimedia systems. Fraunhofer IIS is universally credited with the development of mp3 and co-development of AAC (Advanced Audio Coding) as well as technologies for the media world of tomorrow, including MPEG Surround and the Fraunhofer Audio Communication Engine.

Through the course of more than two decades, Fraunhofer IIS has licensed its audio codec software and application-specific customizations to at least 1,000 companies. Fraunhofer IIS’ Advanced Audio Coding (AAC) family is the universal solution for streaming and broadcasting, with a presence in over 5 billion devices. Leading HTML5 web browsers such as Apple Safari, Microsoft Internet Explorer 9 and Google Chrome support HE-AAC Multichannel decoding natively.

The Fraunhofer IIS organization is part of Fraunhofer-Gesellschaft, based in Munich, Germany. Fraunhofer-Gesellschaft is Europe’s largest applied research organization and is partly funded by the German government. With 20,000 employees worldwide, Fraunhofer-Gesellschaft is composed of 60 Institutes conducting research in a broad range of research areas. For more information, contact Matthias Rose, [email protected], or visit www.iis.fraunhofer.de/amm.

About BuyDRM

BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise and education industries with customers spanning the globe. With 11 years of market-leading experience in implementing commercial DRM solutions and media technologies, BuyDRM has amassed substantial success stories for many of today’s largest brands. Television networks, movie studios, cable MSO's, Telcos, and premium content distributors use BuyDRM's™ award-winning KeyOS™ DRM Platform to provide robust content security for their IP video offerings to a variety of connected devices. BuyDRM’s™ customers include NBC Universal, Fox Filmed Entertainment, Sony Pictures Entertainment, Alliance Films, HBO GO Europe, The BBC, RTL Klub, FotoKem, By Deluxe, Intertrust’s SyncTV, SingTel, SC Johnson, Smith Micro and Waoo DK. BuyDRM is a wholly owned subsidiary of INISOFT Co. LTD.

For more information, visit www.buydrm.com.

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