Welcome!

API Journal Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Rishi Bhargava

News Feed Item

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing

Digital Marketing Pioneer Skip Graham to Serve as DNA's Chief Strategy Officer

DALLAS, Pa., Nov. 5, 2012 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and social media. The acquisition will elevate the social media capabilities of DNA, which are increasingly critical to SEO, and provide current and future clients with a one-stop digital marketing solution. As part of the acquisition, Plaid Skirt Marketing's president Skip Graham, widely recognized as a pioneer of digital branding and social media marketing, will join the company as Chief Strategy Officer.

Launched earlier this year with a mission to upend traditional agency models, the rapidly growing DNA focuses on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. DNA is staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands – manage the most complex search programs in the world, while propelling them to the top of the search engines. Dedicated to putting talent, research, technology, and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients. 

"We are incredibly pleased with the acquisition of Plaid Skirt Marketing. Search is in our 'DNA,' Social and Branding is in Plaid Skirt Marketing's 'DNA' – and the match is perfect," said Digital Net Agency CEO Aaron Baker. "This is a business move that just makes sense; advertisers are increasingly looking for full-service, digital marketing solutions, and innovative ways to engage social media outlets and, with this acquisition, DNA completes the digital marketing equation for current and future clients."

Plaid Skirt Marketing provides clients with an innovative approach that emphasizes both creativity and performance. With a portfolio that includes award-winning, international marketing campaigns for Fortune 500 companies, as well as start-ups, Plaid Skirt specializes in branding and social media, as well as mobile marketing, email marketing, viral marketing, and eCRM development. The company also provides website design, online branding and campaign development, landing pages, and banner ads.

The acquisition will shift DNA from a formerly search-centric firm, to a robust search and digital marketing agency. DNA will gain Plaid Skirt Marketing's digital marketing expertise, particularly in product branding and social media, while expanding Plaid Skirt Marketing's digital platform.

A key element in the acquisition is the appointment of Plaid Skirt Marketing's president Skip Graham as DNA's chief strategy officer. A 20-year marketing veteran and innovator, Graham has helped launch Internet marketing efforts for national brands such as Bali, GlaxoSmithKline, Hanes, Champion, and many others. Graham was a founding partner in one of the world's first digital agencies, now part of Mediaplex, and led program and product development on the industry's first 3rd-party ad serving technology for agencies. Graham currently serves as the Executive Director for the Internet Oldtimers Foundation, whose 500+ members include many of the industry's most senior influencers and decision makers.

"DNA was the perfect fit for us. Their commitment to digital market innovation is matched only by their commitment to their clients," stated Skip Graham, president of Plaid Skirt Marketing. "We look forward to joining DNA and providing the most robust search, social, affiliate, and digital brand solutions to current and future clients."

The acquisition was finalized on November 1st, 2012. The integrated company will operate as a whole under the name Digital Net Agency, Inc. (DNA).

About DNA
Digital Net Agency, Inc. (DNA) is a leading performance-based digital agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

About Plaid Skirt Marketing
Plaid Skirt Marketing is one of the Southeast's leading new media research, planning and placement agencies. Plaid Skirt's approach to interactive and social media marketing marries old school marketing principles and new forms of applied data to inspire new media strategies with superior results. Plaid Skirt's specialties include: Brand Building and Awareness, Social Media, Social CRM for Business, Mobile Marketing, Email Marketing, Viral Marketing, eCRM development, Lead Generation and Co-registration.

Media Contact
Angela Jacobson, mWEBB Communications, Inc., 714-454-8776, [email protected]

 

SOURCE Digital Net Agency, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.